Sales of GM’s premium vehicle brand, Buick, increased in the United States and decreased in Canada in September 2016.
Buick Sales – September 2016 – United States
In the United States, Buick sales increased 14 percent to 20,922 units.
Buick retail sales were up 6.7 percent, or 1,077 units, year-over-year to 17,199 units, representing 82.2 percent of total Buick sales. That compares with 16,122 retail sales in September 2015, which represented 87.9 percent of total Buick sales.
Buick fleet sales shot up 67.8 percent, or 1,504 units, year-over-year to 3,723 units, representing 17.8 percent of total Buick sales for the month. That compares with 2,219 fleet sales in September 2015, which represented 12.1 percent of total Buick sales.
Buick Sales Summary - September 2016 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 20,922 | 18,341 | +14.1% | +2,581 | 100.0% | 100.0% | 0% |
| Sale Type | September 2016 | September 2015 | September 2016 / September 2015 | September 2016 - September 2015 | September 2016 | September 2015 | September 2016 - September 2015 |
| Retail | 17,199 | 16,122 | +6.7% | +1,077 | 82.2% | 87.9% | -5.6% |
| Fleet | 3,723 | 2,219 | +67.8% | +1,504 | 17.8% | 12.1% | +5.6% |
Individual model sales performance was as follows:
- Buick Cascada sales totaled 470 units
- Buick Enclave sales decreased 16.04 percent to 3,973 units
- Buick Encore sales increased 29.75 percent to 7,297 units
- Buick Envision sales totaled 1,648 units
- Buick LaCrosse sales decreased 50.8 percent to 1,909 units
- Buick Regal sales decreased 1.85 percent to 1,696 units
- Buick Verano sales increased 65.29 percent to 3,929 units
Sales Results - September 2016 - USA - Buick
| MODEL | SEP 2016 / SEP 2015 | SEPTEMBER 2016 | SEPTEMBER 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CASCADA | * | 470 | * | * | 5,796 | * |
| ENCLAVE | -16.04% | 3,973 | 4,732 | -13.00% | 40,703 | 46,785 |
| ENCORE | +29.75% | 7,297 | 5,624 | +14.61% | 56,484 | 49,285 |
| ENVISION | * | 1,648 | * | * | 6,126 | * |
| LACROSSE | -50.80% | 1,909 | 3,880 | -39.08% | 19,829 | 32,549 |
| REGAL | -1.85% | 1,696 | 1,728 | +9.61% | 15,461 | 14,106 |
| VERANO | +65.29% | 3,929 | 2,377 | +1.46% | 25,368 | 25,002 |
| BUICK TOTAL | +14.07% | 20,922 | 18,341 | +1.22% | 169,767 | 167,727 |
Buick Sales – September 2016 – Canada
In Canada, Buick sales decreased 10 percent to 1,678 units. Individual model sales performance was as follows:
- Buick Enclave sales increased 6.78 percent to 252 units
- Buick Encore sales increased 5.15 percent to 470 units
- Buick Envision sales totaled 256 units
- Buick LaCrosse sales decreased 35.37 percent to 53 units
- Buick Regal sales decreased 54 percent to 69 units
- Buick Verano sales decreased 39.16 percent to 578 units
Sales Results - September 2016 - Canada - Buick
| MODEL | SEP 2016 / SEP 2015 | SEPTEMBER 2016 | SEPTEMBER 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ENCLAVE | +6.78% | 252 | 236 | -2.92% | 2,492 | 2,567 |
| ENCORE | +5.15% | 470 | 447 | +9.64% | 3,993 | 3,642 |
| ENVISION | * | 256 | * | * | 534 | * |
| LACROSSE | -35.37% | 53 | 82 | -22.02% | 595 | 763 |
| REGAL | -54.00% | 69 | 150 | -12.28% | 693 | 790 |
| VERANO | -39.16% | 578 | 950 | +17.23% | 5,789 | 4,938 |
| BUICK TOTAL | -10.03% | 1,678 | 1,865 | +10.99% | 14,096 | 12,700 |
About The Numbers
- There were 25 selling days in September 2016 and 25 selling days in September 2015
Further Reading & Sales Reporting
- GM news
- GM sales results:
- September 2016 GM sales results (U.S.)
- September 2016 Chevrolet sales results
- September 2016 Cadillac sales results
- September 2016 GMC sales results
- September 2016 GM China sales results
- September 2016 GM Canada sales results
- Global September 2016 Cadillac sales results
- September 2016 GM sales results (U.S.)
Comments
Verano. Sales increased 65 percent and gm is cancelling future production of a brand new body style . GM has always been great at shooting themselves in the foot.
Well, the Verano was (very likely) the reason fleet sales jumped 1,500 units… so it’s not about actual “people” at the retail level buying it, but rather run-out production being sold to fleets.
That said, it’s possible that Verano isn’t necessarily being discontinued, but rather that there will be a short break in the nameplate.
Or brining the astra hatchback and name it as the verano? But I does kinda sound unlikely
Not entirely impossible since Chevrolet is doing a Cruze hatch. Why not do a fancier version for Buick?
I think though that Buick will continue to focus on ‘white space’ and bring over the Regal (Insignia) wagon and call it the TourX.