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Global Cadillac Sales Up 1 Percent To 22,502 (Or 22,442) Units In March 2016

Global sales of Cadillac vehicles totaled either 22,502 units or 22,442 units in March 2016, an increase of 1 percent year-over-year. “Why 22,502 or 22,442?”, you may ask. And ask you most certainly should!

Here’s the deal: Cadillac’s official report tallies the sales at 22,442 units for March 2016. But when we add up the individual model line totals from Cadillac’s own report, we get 22,502 units for March 2016. A similar discrepancy is in place for March 2015, with Cadillac’s report showing 22,229 units sold in March 2015, with the line totals adding up to 22,228.

We reached out for official comment, but at the time of this writing, all’s quiet.

Now then: in March, the brand began initial deliveries of the 2016 Cadillac CT6 full-size sedan. Shipments of the 2017 Cadillac XT5 midsize luxury crossover are scheduled to begin in April in the United States.

“Launching new products into our largest markets expands our portfolio, continues to build our product substance, and reinforces the rising stature of the brand,” said Cadillac President Johan de Nysschen. “Consistently, we see consumers selecting a richer mix of models, driving transaction price growth. In the U.S., the average transaction price of a new Cadillac topped $54,000, highest among full-line luxury brands.”

Cadillac Sales By Model

Sales of all Cadillac models except for the SRX, which is being phased out, increased year-over-year

March 2016 global Cadillac sales summary by model versus March 2015:

Sales Results - Cadillac - March 2016 - Global - By Model

ModelMarch 2016 / March 2015March 2016March 2015YTD 2016 / YTD 2015YTD 2016YTD 2015
Total+1%22,502 or 22,44222,228 or 22,229+0.3%61,16360,967
ATS+0.8%4,7584,720-6.9%12,01112,897
CTS+5.4%1,8621,767-9.2%4,8125,297
ELR+4%105101-18.1%267326
XTS+6.7%5,0424,724+3.8%13,71713,209
CT6*3950*3950
SRX-15.7%6,4767,686+0.7%20,20720,058
Escalade+19.6%3,8643,230+6.1%9,7399,179
Others*00*151

Cadillac Sales By Market

Cadillac sales were up in four markets and down in two.

March 2016 Cadillac sales summary by market versus March 2015:

  • Cadillac sales in the United States decreased 5.1 percent to 13,053 units
  • Cadillac sales in China increased 14.4 percent to 7,588 units
  • Cadillac sales in Canada increased 1.5 percent to 947 units
  • Cadillac sales in the Middle East decreased 37.5 percent to 318 units
  • Cadillac sales in Mexico increased 9.5 percent to 162 units
  • Cadillac sales in the EU and Russia (treated as a single market by Cadillac) increased 216 percent to 237 units
  • Cadillac sales in all other regions (ROW) decreased 20.8 percent to 137 units

Sales Results - Cadillac - March 2016 - Global - By Market

MarketMarch 2016 / March 2015March 2016March 2015YTD 2016 / YTD 2015YTD 2016YTD 2015
Total+1%22,44222,229+0.3%61,16360,967
United States-5.1%13,05313,756-4.1%35,63337,175
China+14.4%7,5886,635+6.1%20,69119,508
Canada+1.5%947933+24.1%2,4431,968
Middle East-37.5%318509-25.1%9361,250
Mexico+9.5%162148+19.5%497416
EU & Russia+216%23775+117.9%499229
ROW-20.8%137173+10.2%464421

Average Transaction Prices

According the J.D. Power, the average transaction price of a new Cadillac topped $54,000 in the U.S. in March, the highest among mainstream luxury brands.

About The Figures

  • China sales represent retail sales, rather than wholesales
  • Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships
  • Take the model figures with a grain of salt until Cadillac clarifies the discrepancy in the totals

Further Reading

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Comments

  1. Cadillac could increase sales very easily by doing one thing.. make the LT4 640 horsepower supercharged 6.2L V8 used in the CTS-V available in every car and SUV in the vehicle lineup as an engine upgrade without needing to order every option on the menu.

    Reply
    1. That is no way to run Cadillac!

      To do this right it will take more than just an engine.

      Reply
    2. “make the LT4 640 horsepower supercharged 6.2L V8 used in the CTS-V available in every car and SUV in the vehicle lineup as an engine upgrade without needing to order every option on the menu.”

      Doing so severely diminishes importance of the CTS-V and the LT4, both to Cadillac and to GM.

      Reply
  2. Why should you be able to by a striper model with the most expensive engine combo in a Cadillac? A Cadillac I’d supposed to be the complete package, not a bare bones model.

    If you want a all performance no luxury model buy a copo camaro and take it to the track.

    I am really glad people like you are not running Cadillac.

    Reply

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