Chevrolet announced that for each Twitter and Facebook user who changes their profile to purple, it will donate one dollar until the $1 million mark is reached in support of World Cancer Day on February 4th. Â This donation will help the American Cancer Society raise money for a program called Road to Recovery, an initiative that provides transportation to and from treatment for cancer patients who aren’t able to make the trip alone. Last year volunteers of the Road to Recovery program provided about one million rides to cancer patients throughout the country.
Lin Mac Master, Chief Officer of Revenue, Marketing and Communication for the American Cancer Society says, “Chevy’s generous contribution will help the American Cancer Society put cancer patients back on the road to recovery, helping us ensure those in need of a ride to potentially life-saving treatment, get one.”
According to Transportation and Cancer Care, approximately 3.6 million Americans a year have trouble getting to their healthcare appointments because they don’t have access to transportation. Paul Edwards is the U.S. Vice President of Chevrolet Marketing. He is hopeful that at least one million people  will join the company in their support of cancer patients and survivors through the Purple your Profile movement for World Cancer Day.
Additionally, Chevrolet donated $1.1 million to  Making Strides Against Breast Cancer just last year.
Comments
I changed my profile pics the other day! Thank you Chevrolet for donating to find a cure (and new roads). . .
Donating to another cause is the greatest idea GM has ever come up with!!!
This month I’m 8 for 27!
Personally, I decided long back, that I will buy only your car with your logo that is similar to a cross. Now all the more fine, seeing your commitment to Cancer Cure Cause. So my next change of car from my Zen Estillor 2007 model will be certainly to a Chevrolet.
This is from Sharon Cancer Center and General Hospital, Salem-636008, Tamil Nadu State, India. Kindly include us in your program through Thrive Cars, Salem, Agent for Chevrolet Cars in Salem.
My residential address:39/8f, George villa, convent Road, Salem-636016,Tamil Nadu, India.
Office Address:
CEO, Sharon Cancer Center & General Hospital, 18, Zoological Park Road, Vinayagampatty, Salem-636008, Tamil Nadu,India
Thanks for support of cancer research! I supported my wife of 31 years through her 7 year battle. We, my 3 sons and I lost her in 2011 and now have raised close to $20k to fight this dreaded disease. I’m looking at getting a truck and would love to get a Silverado!
I am very sorry for your loss! I lost my grandma (age 54) back in 1995 due to septic shock from an attempt of removing a cancer growth and recently lost my great grandma (age 93) who was very healthy and active to liver and bone cancer. It is very sad to see people going through it, so let’s find a cure!
As for the Silverado, go buy one! My dad is trading in his 2005 CTS-V and 2004 Silverado 2500HD LS Crew Cab 4X4 6.0L for a new 2015 Silverado 2500HD LTZ Crew Cab 4X4 6.0L. Not to mention it won the NATOTY!