Last year, the American Cancer Society raised $1,211,463 in contributions through the Making Strides walks, with some help from GM. This money helps to fund research, wellness, breast cancer awareness education and support for patients and their families.
On October 12th, Don Johnson, vice president of Chevrolet Sales and Service will lead the brand’s involvement in the Detroit Making Strides Against Breast Cancer walk. The walk begins at 9:00 AM in downtown Detroit, while Chevrolet is hosting a silent auction on Wednesday, October 9 from 10:00 AM to 2:00 PM on the main level of the Renaissance Center.
“I am proud to be part of a company that is committed to the American Cancer Society and its Making Strides events,” Johnson says. “The generosity of our employees and dealers continues to show me how everyday heroes can unite to make a difference in eradicating a disease which impacts millions of individuals every year.”
Outside of Detroit, Chevrolet supports Making Strides events with dealer-sponsored fundraising walks, test drive and service rebate promotions and recognition at certain NASCAR Sprint Cup Races, including a branded pink pace car and will also donate $200 for every caution lap during select Sprint Cup and IndyCar races throughout the month of October. A special 2014 Corvette Stingray will serve as the pace car for the IZOD IndyCar Series event at Auto Club Speedway.
Additionally, customers can join Chevrolet in the fight just by taking a test drive. A $10 contribution per test drive up to $130,000 will be made to the American Cancer Society for every eligible test drive on select dates at participating dealerships. In addition to this, a Chevrolet Certified Service rebate promotion on select services allows customers to contribute their service rebate to the American Cancer Society from October 1 through November 30, while Chevrolet will match contributions dollar for dollar up to $60,000.
Interested in becoming a part? Visit Making Strides Walk.