Pink NASCAR Chevy Camaro SS Pace Cars To Support American Cancer Society This Month

The pace cars in the upcoming NASCAR Cup Series races at Talladega Superspeedway and Homestead-Miami Speedway in the month of October will be hard to ignore. That’s because Chevy is continuing its support of the American Cancer Society’s ‘Making Strides Against Breast Cancer’ initiative with a pair of pink Chevy Camaro SS pace cars for the first and last races during Breast Cancer Awareness Month.

“We are proud to continue our partnership with the American Cancer Society and carry the ACS logo on the pace car during the month of October,” Chevrolet Motorsports Strategic Planning and Operations Manager Alyssa Haba said in a statement. “It is always an honor to be able to utilize our platform in motorsports to support the initiative and continue to play a role in the fight against breast cancer.”

In addition to raising awareness of breast cancer with the specially-themed Camaro SS pace cars, Chevy will donate $350 (up to $50,000) to the ‘Making Strides Against Breast Cancer’ initiative for every caution lap completed during the two races. Chevrolet did the same thing in 2023 and gave $40,250 to the American Cancer Society. Chevy is also giving a group of breast cancer survivors a special VIP experience at each participating race.

The pace cars themselves have black wheels, black Bowtie emblems, and a pink ombre wrap that’s darker in the front and fades to a lighter pink along the length of the car. The branding for the respective race is on the front doors, and a “#WeDriveFor” hashtag is prominently featured on the rear quarters and the hood. The cars also have Chevy Cares and American Cancer Society branding on the front fenders and the hood.

You’ll see these cars pacing the YellaWood 500 at Talladega on Sunday, October 6th, and the Straight Talk Wireless 400 at Homestead-Miami on Sunday, October 27th. Here’s hoping these pace cars have better luck than last year’s ‘Making Strides Against Breast Cancer’ Chevy Camaro ZL1 pace car, which had an unfortunate breakdown at Martinsville last October and needed a tow.