General Motors has just launched a new advertising campaign to promote the extensive and successful line of Chevy Truck models in Mexico.
2024 Chevy Cheyenne ZR2
The automaker’s Mexican subsidiary launched a new advertising campaign for Chevy pickup trucks in Mexico called “Podemos Siempre” or “We Always Can” in English, which highlights the legacy and versatility of the five models that make up the solid portfolio of pickups that the Bow Tie brand offers in the Latin country. The local lineup consists of the Chevy Montana, the Chevy S10 Max, the Chevy Colorado, the Chevy Silverado (WT and Custom) and the range-topping Chevy Cheyenne.
2024 Chevy Silverado Custom
“The reputation of Chevrolet pickups is indisputable. We currently have an exceptional portfolio of outstanding products for work, adventure, off-road and urban life,” said Marketing and Advertising Director of GM Mexico, Adriana Schutte. “Additionally, with this campaign we break stereotypes about the use of pickups, demonstrating that Chevrolet has a pickup for everyone,” she added.
2024 Chevy Colorado ZR2
In particular, the “Podemos Siempre” advertising campaign for Chevy Truck models in Mexico is made up of a total of six 21-second ads that include an individual Ad for each of the five models and a general one where images of all the others are combined. The advertisements tell stories from everyday life that highlight the main features of truck models in daily use.
2024 Chevy S10 Max Crew Cab
With this new advertising campaign, GM Mexico seeks to emphasize the unique versatility and diversity of the local Chevy truck portfolio with products that encompass solutions for all customer needs and preferences such as work, adventure, off-road and urban life. In this sense, each advertisement ends with images of the five Mexican-market models traveling together through the desert.
The new Chevy truck “Podemos Siempre” campaign in Mexico will be available on various platforms and media during 2024, including the brand’s official site and YouTube channel. The Mexican market has the particularity of having the most extensive and diversified portfolio of Chevy trucks in the world, ranging from the compact segment to several full-size entries. In fact, the S10 Max and Cheyenne nameplates are exclusive to the country.
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Comments
Knowing the popularity of pickups, why isn’t GM offering the same portfolio in the United States? I could imagine those small ones being top sellers like the Maverick.
I’m still trying to figure out why they stopped selling S-10s here in the US.
The S10 is a rebaged SAIC MAXUS LDV. We get the MAXUS truck here in Qatar (only as a commercial vehicle though).
Can they not hire some designers that can stop cookie-cutter ugly designs?
designers do not “design” anything anymore. The Computer does it. The wind tunnel dictates “cookie cutter”