Global sales of new Cadillac vehicles totaled 32,016 units in November 2017, an increase of 3.7 percent year-over-year. The results represent the brand’s 18th consecutive month of global sales volume growth.
“We have positioned ourselves to have a successful 2017 and are on track to have one of the best sales years in the history of Cadillac,” said Cadillac President Johan de Nysschen. “Our SUV sales remain strong and we are seeing growth in the sedan segment, with both the ATS and CT6 performing well globally.”
In the first 11 months of 2017, sales increased 18.5 percent to 321,721 units. With these results, Cadillac has surpassed last year’s total of 308,718 vehicles sold globally.
November 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in November, a practice that the brand began to implement at the end of 2016.
The brand did, however, state that Cadillac XT5 luxury crossover remains the brand’s top-selling product, with a total of 129,971 units delivered worldwide so far in 2017. In addition, global sales of the Cadillac ATS remain strong and have increased 20.2 percent for the year.
November 2017 Cadillac Sales By Market
Cadillac sales decreased in the United States and in Canada while increasing in China:
- Cadillac sales in the United States decreased 12.8 percent or 1,967 units to 13,359 units:
- Retail sales decreased 9.9 percent or 1,277 units to 11,605 vehicles
- Fleet sales decreased 28.2 percent or 690 units to 1,754 vehicles
- Cadillac sales in China increased 23.4 percent to 16,629 units
- Cadillac sales in Canada decreased 4.7 percent to 1,045 units:
- Retail sales decreased 10.8 percent to 740 vehicles
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 0.6 percent to 983 units
- Cadillac says that South Korea, the Middle East and Japan also saw sales increases in November
Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East, instead including sales from those markets in the single ROW (Rest of World) line item.
Sales Summary - November 2017 - Cadillac - Global
| Market | November 2017 / November 2016 | November 2017 | November 2016 | YTD 2016 / YTD 2015 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| Total | +3.7% | 32,016 | 30,888 | +18.5% | 321,721 | 271,401 |
| United States | -12.8% | 13,359 | 15,326 | -5% | 141,136 | 148,560 |
| China | +23.4% | 16,629 | 13,476 | +53.7% | 158,272 | 103,006 |
| Canada | -4.7% | 1,045 | 1,097 | +15.5% | 12,489 | 10,815 |
| ROW | -0.6% | 983 | 989 | +8.9% | 9,824 | 9,020 |
November 2017 Average Transaction Prices (ATPs)
Cadillac says that it is continuing to focus on high-quality retail business in the United States while reducing exposure to fleet sales. The U.S. luxury car market continues to experience contraction in demand for sedans, but Cadillac has been able to partially offset this impact with strong sales of the XT5 and the iconic Escalade, resulting in 8.1 percent growth in SUV portfolio sales in the first 11 months of 2017.
In November, Cadillac’s U.S. average transaction prices maintained the upward trajectory established over the past two years, remaining above $54,000. Cadillac continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.
About The Figures
- All percent change figures compared to Cadillac November 2016 sales, except as noted
- In Canada, there were 26 selling days in November 2017 and 26 selling days in November 2016
- In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales, which are included in the R.O.W. column, are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- November 2017 GM sales results
- U.S. GM November 2017 sales results
- U.S. November 2017 Chevrolet sales results
- U.S. November 2017 Cadillac sales results
- U.S. November 2017 GMC sales results
- U.S. November 2017 Buick sales results
- GM Canada November 2017 sales results
- Canada November 2017 Chevrolet sales results
- Canada November 2017 Cadillac sales results
- Canada November 2017 Buick sales results
- Canada November 2017 GMC sales results
- GM China November 2017 sales results
- U.S. GM November 2017 sales results
Comments
General Motors CEO Mary Barra should promote Andreas Schaaf to become Cadillac’s next President replacing Johan de Nysschen; Schaaf currently is Cadillac Vice President and in charge of Cadillac of China as Schaaf knows and understands what it takes to sell Cadillac vehicles.. as it’s obvious that Schaaf and de Nysschen do not share the same idea as Schaaf wants as many people in China to own a Cadillac as possible and streets looking like a Cadillac showroom.
What are you talking about?! Do you even understand what you are writing?
Cadillac sales in China have nothing to do with any master plan or effort by Schaaf. They are simply related to local manufacturing of the models like the ATS, CT6, XTS and XT5, leading to the decrease in prices of the models. This is an effort that was started 15 years ago and whose results we are seeing this year. Scaaf wasn’t around back then, and neither was JDN.
You make these suggestions without truly understanding the role of the people involved, their experience, or what they do or represent to Cadillac or to GM. What’s the point of calling for someone’s head when you yourself don’t seem to understand the reasons for the movement of sales figures?
Good job Cadillac! Keep it up! Performance is already there, so continue with focus on quality and future looks good.
Good news for Cadillac that the consumers have taken to the XT5 .It would be interesting to see what model is selling the best . In my neck of the woods it’s the FWD Luxury model and that kind of pars with what Cadillac claims is an ATP of $54,000.
JDN’s model for Cadillac seems to be working , sell fewer cars but at a higher TP = profit vs. market share . Not bad for a market that is basically flat for the first seven months of the year .
It also works as the worlds economies are doing well especially in China where their middle class continues to grow at a rate higher than the U.S. .
Maybe when this hiatus is over and new products show up the home market will turn around .
Honestly to me, a lot of people think that Cadillac’s marketing is to blame for their “poor” sales at home but honestly if you look at it they sale half of what their competitors sale and majority of their lineup is sedan based with only the XT5 and Escalade having business in the SUV space, not to mention not selling the variety of products that BMW and Mercedes sell. I feel that with the introduction of 2 new crossovers and the upcoming sedan lineup, Cadillac could easily exceed 200,000 units plus, at home, on top of their already high ATP. I don’t think Cadillac fell off too much… I think the last decade of changing their demographic has definitely defined them, and change their brand image. The future looks bright.