Chevy Trax Sales Decrease 1 Percent To 8,423 Units In September 2017

Chevrolet Trax sales decreased in the United States and increased in Canada in September 2017.

Chevrolet Trax Sales - September 2017 - United States

In the United States, Chevrolet Trax deliveries totaled 8,423 units in September 2017, a decrease of about 1 percent compared to 8,526 units sold in September 2016. Retail sales increased 69 percent and the results represent the model's best September retail sales ever.

In the first nine months of the year, Trax sales increased about 11 percent to 60,077 units.

Chevrolet Trax Sales - September 2017 - Canada

In Canada, Chevrolet Trax deliveries totaled 589 units in September 2017, a decrease of about 24 percent compared to 779 units sold in September 2016.

In the first nine months of the year, Trax sales decreased about 31 percent to 4,677 units.

The GM Authority Take

The Trax took first place in its segment in September, beating out the Honda HR-V (up 17 percent to 8,024 units) in second and its own platform mate, the Buick Encore (up 13 percent to 8,262 units), Toyota C-HR (3,017 units) and Nissan Juke (down 42 percent to 545 units).

We attribute the Trax’s noteworthy September sales performance to widespread availability of the model at the retail level, generous manufacturer incentives, and strong demand for the model at the retail level caused by the ongoing change in consumer buying dynamics where car buyers are favoring SUVs/CUVs over other vehicle types, such as sedans and coupes.

Going forward, we expect the newfound competition – especially the Honda HR-V, Toyota CH-R as well as the upcoming Nissan Juke Sport, Ford EcoSport, and Hyundai Kona – to continue posing a threat to the Trax, until Chevy overhauls (redesigns and reengineers) the model.

Sales Numbers - Mainstream Subcompact Crossovers - September 2017 - United States

The subcompact mainstream crossover segment grew 20 percent in September. During the first nine months of 2017, segment sales increased 20 percent to 222,834 units, with Honda in the lead, followed by the Buick Encore in second and the Chevy Trax in third.

About Chevrolet Trax

The Chevrolet Trax is a subcompact crossover. It slots below the Equinox as Chevrolet’s smallest CUV and rides on the GM Gamma 2 platform shared with the Chevrolet Sonic/Aveo and Buick Encore. The model was Chevrolet’s first offering in the subcompact (B segment) crossover space and the second (after the Nissan Juke) to launch in its segment in the U.S. market.

Having launched for the 2015 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more. The 2018 Chevy Trax represents the fourth model year of the first-generation Trax and receives several changes including three new exterior colors, a new Trax Redline Edition model, and several equipment-level changes.

The Trax is built at two assembly plants — the GM Bupyeong factory operated by GM Korea and the GM San Luis Potosi factory operated by GM Mexico. It is called the Chevrolet Tracker in some markets, including South America and Russia.

About The Numbers

• All percent change figures compared to Chevrolet Trax September 2016 sales
• In the United States, there were 26 selling days in September 2017 and 25 selling days in September 2016
• In Canada, there were 26 selling days in September 2017 and 25 selling days in September 2016