Chevrolet Middle East made four regional reveals at the 2015 Dubai International Motor Show; including the 2016 Camaro, 2016 Spark, 2016 Malibu, and the 2016 Silverado.
The entire Chevrolet display was created with the idea of audience engagement. This included state-of-the-art technologies, such as the massive, high resolution display called the Chevrolet Theater. Visitors were also able to interact with a Chevrolet accessory wall that displayed 20-inch and 22-inch wheels. Attendees who wished to pick-up a souvenir had the opportunity to stop by the Chevrolet store to purchase the latest Corvette and Camaro merchandise.
With a projected attendance of over 100,000 visitors form 37 countries, Chevrolet shared the opportunity to support disadvantaged children around the globe by allowing attendees to capture themselves heading a soccer ball in a short clip that could then be conveniently shared via their social networks. The goal (no pun intended) was to raise awareness of the brand’s One World Play Football project in which it has donated 2 million balls.
Comments
Am I underestimating GM’s MENA opportunities?
Unveiling Cadillacs, short films about GMC, Chevy 2016 reveals?
Any idea what the potential numbers are?
And what a Cadillac or a Sierra goes for, once it’s transported to MENA, import duties are paid, envelopes are handed under the table, travel, security, etc. … Hard to envision a big-time profit, let alone simply breaking even, but maybe I’m missing something. Maybe Emir Sheikh Mohammed bin Rashid Al Maktoum has added a Cadillac or two to his fleet to kind of grease the skids..