Kurt Busch has signed a multi-year new deal with Stewart-Haas Racing, the team announced in a press conference today at its Kannapolis, North Carolina, headquarters. Busch has also signed a new deal with existing sponsor Monster Energy for the drink company’s logo to appear on his car for all 36 races of the 2016 NASCAR Sprint Cup Series season.
The No. 41 Chevrolet SS will sport a Monster Energy logo on its hood for 17 races and take a less primary role on the Chevy’s quarter panel for another 18. Additionally, Monster will serve as the main sponsor of the car for one race next year and will appear on the car for the first time at Martinsville Speedway later this month.
Busch and crew chief Tony Gibson have had a strong season in 2015, currently sitting third in the driver standings as the Sprint Cup Series heads to Talladega this weekend. He will advance to the Eliminator round of the Chase for the Sprint Cup with a finish of eighth or better Sunday, and if other Chase drivers wreck or experience problems at Talladega, it will be an easy in for the 37-year old.
“I’ve always respected Kurt’s talent and determination, and I’m glad it’s staying at Stewart-Haas Racing,” fellow driver and team co-owner Tony Stewart said in a statement, “Kurt can win at every racetrack we visit, and his feedback and attention to detail make our entire organization better.”
Really excited about having @MonsterEnergy with us as a co-primary sponsor with @Haas_Automation for 2016 & beyond. pic.twitter.com/Zr2RC818EM
— Kurt Busch (@KurtBusch) October 21, 2015
Comment
That’s a lot of energy drink money………….