Manchester United failed to finish among the top five spots in the Barclays Premier League this season and as a result, will not participate in the 2015 UEFA Champions League. The Champions League is one of the world’s most-watched annual sporting events, and Manchester United will earn about $55 million for making it to the quarter finals this year, according to Forbes.
Due to their failure to qualify for the Champions League, Manchester United and jersey sponsor Chevrolet will miss out on important worldwide exposure. The team isn’t worried about missing out on extra money, Forbes says, because their $559 million shirt deal with Chevy comes into play this summer. The jersey deal is worth about $80 million a year, and replaces the team’s old Aon sponsor, which gave the team about $32 million a year.
Unlike the British Premier League the team regularly competes in, the Champions League is broadcast globally. This is a big hit for the sponsorship deal, as General Motors recently made the decision to pull Chevrolet out of Europe. So without Manchester United reaching a global audience, the logo on their jerseys will be mostly seen by people who may be unable to purchase a Chevy where they live.
The sponsorship deal will increase in pay annually, starting at about $70 million. Chevrolet has already paid Manchester United $18 million despite the logo not appearing on the team’s jerseys until next season. So next year, Manchester United will earn about $52 million total from GM.
Comments
Chevrolet is pulling out of Europe and North Americans are a lot like Aussies in that most don’t care too much for European diving sport. I’ll put my money on Man U needing to find a new sponsor soon.
I think you’ll find that most Europeans don’t care much for “European diving sport” either. Not everyone in Europe owns a 3 series and carves up a mountain road.
Fuel efficient, reliable, affordable. Those 3 factors are not limited by where the driver lives, and those 3 factors are more important than how much HP and TQ a car has relative to other cars.
Most Europeans don’t give a crap about shite cars but most of the World follows the greatest sport on the planet (World Cup case in point) … North Americans and Aussies , really? … at least the Aussies know how to play a sport without having to wear protective gear like a bunch of pansies … keep your Chevrolets, there’s a reason they’re pulling out of the European market, we can actually see the difference between a car and a moving pile of dung ….
This makes Chevrolet in Europe the most expensive turd in history