For whatever reason, millions of people watch the Oscars every year, instead of something more important like Top Gear UK. But to each his own, we say. The only reason that we would watch the Oscars in our downtime is because Chevrolet is to be advertised during the Oscars for the next five years, after inking a new sponsorship deal.
In the very near future, Chevy will be working with MOFILM, a global creative community, to have worldwide filmmakers create short films that depict what happens in life when going from A to B. The “Happy Grad” commercial seen in 2012 was brought under the spotlight thanks to this type of crowd-sourcing. Naturally, Chevrolet could (and has) fit in this concept quite nicely, as just about everyone out there has either ridden in, driven, or at least seen a Chevrolet product.
In the words of Tim Mahoney, Global Chevrolet chief marketing officer at GM, “as new roads in daily life are found and explored, Chevrolet vehicles naturally become a part of significant moments and memories. We hope the ingenuity of this program will allow filmmakers to capture the essence of what owning a Chevrolet means to people around the world.”
For early scripts being considered between Chevy/MOFILM, they will be considered for mentorship by a panel of celebrities and prominent industry professionals, including the Academy Award-winning producer of “Titanic” and “Avatar” Jon Landau; Academy Award-nominated director, producer, writer, actor, CEO and educator Spike Lee; Chevrolet’s Tim Mahoney, and Commonwealth Chairman and Chief Creative Officer, Global Brands, Linus Karlsson.
This joint project is set to open from June-November 2013. Filmmakers who wish to potentially receive guidance from the expert panel need to submit their scripts by August 16, 2013. If their spot is chosen, could air during the ceremony on ABC on Oscar Sunday, March 2, 2014.
If anything, you might just consider watching the Oscars for some Chevy action…
Comment
The best promotion Chevrolet can do is to have a Volt or a Spark EV run along the stage during Oscar presentations. Since they are electrics, they will not contaminate the air inside the Chinese Theater (I have been there). And many movie stars have electric vehicles, including some had leased the GM EV1 before. Then Chevrolet must put more of their cars into the movies (not just in the “Transformers”.