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GM Authority

Ad Break: “Landing” Featuring The 2013 Buick Enclave

With the 2013 Enclave hitting dealerships, Buick has begun marketing the refreshed crossover with a television spot that seems completely appropriate, given the weather outside.

The 30-second spot features a family arriving in a plane from warmer climates back to the cold, harsh realm that’s probably Michigan. Highlighting the functionality of the OnStar RemoteLink app, which allows users to remotely start and unlock their vehicle doors from virtually anywhere in the world — the family is able to get a feeling of warmth once again the moment they enter their 2013 Enclave. As the ad states, it’s smart made beautiful.

Former staff.

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Comments

  1. Reminded of a trip I took one January and had to park in an unfamiliar lot away from the airport and leave my then new silver Chevy behind. It snowed. Got back, knew where the lot way but no clue where to find it in the sea of snow covered parking lot with snow covered cars. Parents today don’t know how good they got it.
    .These folks had it easy with the bus pulling along side.

    Reply
  2. Well-done, Buick!!!!!!!!!! and SNOW 🙂

    Reply
  3. that weather is exactly how it looks like in NM today

    Reply
  4. or like this one


    Reply
  5. Well, I don’t see snow at all. The average winter temperature during the day here in Puerto Rico is around 85 degrees. So I live in an eternal paradise.

    Reply
  6. What is the name of the tune for this commercial and who performed it?

    Reply

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