The latest Buick Verano ad, called Tour Bus, highlights the vehicle’s ability to stream Pandora Radio (via the IntelliLink infotainment system) — as if you had any band following you as you drove around town, playing whatever music at your request (in a tour bus, get it?).
For those wondering about the featured song, it’s called Everybody Talks by the band Neon Trees.
The GM Authority Take
Seems like an effective way to not only communicate the Verano’s tech cred, but to also associate the Buick brand with a “younger” brand… because let’s face it, not many 80-year-olds listen to alternative rock.
Comments
That’s neat. I was worried about Buick’s placement in the domestic market, but the division has done surprisingly well. The Buick Verano manages to improve on and distinguish itself from the Chevrolet Cruze, yet won’t undermine the efforts of the soon-to-be-released Cadillac ATS.
I am seeing them about town…..I think it will do very well…………………………still waiting for ATS:)
Well-said, Kyree. Now, I hope GM will take Buick globally… Outside North America and China, for starters.