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Opel’s Lifetime Guarantee Not Sitting Well With German Authorities

Looks like Opel’s new lifetime warranty isn’t sitting well with a German federal agency. Specifically, the German Federal Committee Against Unfair Commercial Practices has called the automaker’s new warranty “misleading.”

Opel recently announced that it would warranty all of the mechanical parts for 160,000 km (99,500 miles). That’s not exactly a “lifetime,” but it’s still one heck of a commitment. But that doesn’t seem to be enough for the German feds to not get their trachts in a bunch.

Nevertheless, Opel is standing by its promise, saying that – just like any other promotion – the lifetime warranty has restrictions that are clearly expressed at time of purchase.

Opel, which hasn’t really been known for quality or reliability over the last decade, is in the process of rebuilding its tarnished reputation after GM’s decision to sell the brand and the total about-face that ensued thereafter. But GM is determined to turn around its only unprofitable unit and hopes that the lifetime warranty will result in more sales. Let’s hope it works!

[Source: Autoblog]

GM Authority Executive Editor with a passion for business strategy and fast cars.

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