Cadillac is partnering with Saveur magazine to combine culinary excellence with a unique opportunity to test drive the latest Cadillacs. Called “Road to Table,” participants will be able to experience the 2015 Cadillac Escalade SUV and the Cadillac CTS sedan, which was redesigned for 2014.
“Together with Saveur, Cadillac is creating an immersive culinary experience. These are vibrant experiences that will resonate with luxury consumers nationwide,” says Global Cadillac director of brand and reputation strategy, Melody Lee.
Saveur’s executive editorial team, which includes Editor-in-Chief James Oseland, Executive Editor Betsy Andrews, and Executive Digital Editor Helen Rosner, will host invited guests at a “architecturally interesting” location and then drive a 2014 CTS or 2015 Escalade to a featured restaurant. After the meal, guests will be chauffeured back to the starting location in 2015 Escalades, where the 2014 Cadillac CTS Vsport sedan, ELR electrified luxury coupe, 2015 ATS Coupe, and Escalade SUV will be on display.
“We are excited about our partnership with Cadillac and having the opportunity to co-host this distinctive event series,” said Saveur‘s James Oseland, who also will be hosting the “Road to Table” program in both Chicago and Philadelphia. “This collaboration offers consumers an elevated experience within the world of food by tying in essential lifestyle elements that Cadillac represents.”
The “Road to Table” starts this month in Chicago and will be featuring “the seasonally influenced, eclectic American cuisine of restaurant Trencherman and Chef Pat Sheerin.” The program will also be held in Philadelphia, Atlanta, Dallas, and Orange County (California) through summer and fall 2014.
Comments
This is great marketing IMO. The only thing I criticize is that they need to include the XTS, ATS and ELR along for the test drive.
But sounds like to me Cadillac couldn’t offer the two small cars, could be cramp interior not enough to fit people to the destination. The XTS should be included in the test drive, also. It is also a beautiful Cadillac in-spite of it being a stopgap.
The XTS is a stopgap?
A stopgap of what? Surely not the LTS. I mean both are fullsize cars, but both are aimed at different buyers.
I hope that the XTS lives on after the LTS debut. But in several sources, the XTS may not live on and I read in few sources that the XTS may continue. Personally for me, I think the XTS is a beautiful car and Cadillac should continue it but improve it to make it a lot better for the second generation.