Chevy Traverse sales decreased in the United States, Canada, Mexico, and South Korea during the second quarter of 2024, with 31 deliveries in Colombia.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAVERSE | -35.43% | 23,987 | 37,148 | -39.63% | 41,462 | 68,681 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAVERSE | -20.59% | 1,165 | 1,467 | -20.85% | 2,335 | 2,950 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAVERSE | -38.21% | 207 | 335 | -14.31% | 521 | 608 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAVERSE | -16.24% | 98 | 117 | +9.65% | 250 | 228 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAVERSE | 0.00% | 34 | 34 | -31.58% | 65 | 95 |
Chevy Traverse sales saw the Bow Tie’s three-row crossover move up a spot to eighth place from the previous quarter among now 14 entries during Q2 2024 when ranked by sales volume. Starting this quarter in the mainstream large three-row crossover segment, we’ve added the GMC Acadia, the Traverse’s corporate sibling, since the all-new model is bigger and now the same size as the all-new Traverse.
The Ford Explorer (see running Ford Explorer sales) remained in the lead again, with sales flat for 46,338 deliveries, followed by the Honda Pilot, moving up to second place, posting a 17 percent uptick to 36,232 units. The Toyota Grand Highlander, the larger of the two crossovers from Toyota, has moved ahead of its smaller sibling for the first time since the first-ever model entered the marketplace, posting 30,246 deliveries to take third. Meanwhile, the VW Atlas placed fourth with a 30 percent bump to 29,062 units. The Hyundai Palisade took fifth with a 44 percent jump to 28,492 units, while the second entry from the Hyundai Motor Group, the Kia Telluride, placed sixth with flat sales, moving 28,122 units. The Toyota Highlander slipped to seventh from second, with a 52 percent drop to 28,075 units. The Traverse (see running Chevy Traverse sales), in eighth, posted a 35 percent dip in sales for 23,987 deliveries, while the GMC Acadia (see running GMC Acadia sales) saw sales fall 59 percent, moving 10,008 units.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -0.05% | 46,338 | 46,362 | 14% | 14% | +0.36% | 104,803 | 104,423 |
| HONDA PILOT | +16.58% | 36,232 | 31,079 | 11% | 9% | +18.82% | 66,283 | 55,783 |
| TOYOTA GRAND HIGHLANDER | +18,922.64% | 30,246 | 159 | 9% | 0% | +34,731.45% | 55,382 | 159 |
| VOLKSWAGEN ATLAS | +30.22% | 29,062 | 22,317 | 9% | 7% | +33.87% | 54,388 | 40,628 |
| HYUNDAI PALISADE | +43.57% | 28,492 | 19,845 | 9% | 6% | +36.25% | 53,747 | 39,447 |
| KIA TELLURIDE | +0.10% | 28,122 | 28,094 | 9% | 8% | -2.87% | 53,700 | 55,284 |
| TOYOTA HIGHLANDER | -51.53% | 28,075 | 57,920 | 9% | 17% | -46.93% | 60,108 | 113,264 |
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | 7% | 11% | -39.63% | 41,462 | 68,681 |
| NISSAN PATHFINDER | +8.16% | 20,554 | 19,003 | 6% | 6% | -7.50% | 39,566 | 42,773 |
| DODGE DURANGO | -9.42% | 17,792 | 19,642 | 5% | 6% | -11.29% | 32,921 | 37,109 |
| SUBARU ASCENT | -16.81% | 15,272 | 18,359 | 5% | 5% | -15.65% | 27,955 | 33,141 |
| MAZDA CX-90 | +139.52% | 12,975 | 5,417 | 4% | 2% | +302.51% | 22,959 | 5,704 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | 3% | 7% | -55.96% | 17,682 | 40,150 |
| MAZDA CX-9 | -99.99% | 1 | 7,523 | 0% | 2% | -99.98% | 4 | 17,359 |
| TOTAL | -2.94% | 327,156 | 337,073 | -3.51% | 630,960 | 653,905 |
The Traverse earned a seven percent market share in its segment, down four percentage points year-over-year. The Explorer maintained a 14 percent segment share, while the Pilot posted an 11 percent share, up two percentage points. The Grand Highlander, Atlas, Palisade, Telluride, and Highlander each earned a nine percent share. Meanwhile, the Acadia posted a three percent share.
Sales of the GM’s two entries here, the Chevy Traverse and GMC Acadia, combined for 33,995 deliveries and a cumulative 10 percent segment share.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | -39.63% | 41,462 | 68,681 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | -55.96% | 17,682 | 40,150 |
| TOTAL | -44.59% | 33,995 | 61,353 | -45.66% | 59,144 | 108,831 |
Hyundai Motor Group, represented by the Hyundai Palisade and Kia Telluride, saw 56,614 deliveries for a combined 18 percent segment share to place third overall.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | +0.10% | 28,122 | 28,094 | -2.87% | 53,700 | 55,284 |
| HYUNDAI PALISADE | +43.57% | 28,492 | 19,845 | +36.25% | 53,747 | 39,447 |
| TOTAL | +18.10% | 56,614 | 47,939 | +13.42% | 107,447 | 94,731 |
Toyota’s two entries in this space, the Highlander and Grand Highlander, saw 58,321 combined deliveries for an 18 percent segment share to edge out Hyundai-Kia and lead the field overall.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -51.53% | 28,075 | 57,920 | -46.93% | 60,108 | 113,264 |
| TOYOTA GRAND HIGHLANDER | +18,922.64% | 30,246 | 159 | +34,731.45% | 55,382 | 159 |
| TOTAL | +0.42% | 58,321 | 58,079 | +1.82% | 115,490 | 113,423 |
Sales of the two Mazda entries, the CX-9 and CX-90, resulted in 12,976 cumulative deliveries for a combined four percent segment share. The first-ever 2024 CX-90 indirectly replaces the discontinued 2023 CX-9, which saw just one unit sold this quarter as any remaining inventory leaves dealerships.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| MAZDA CX-9 | -99.99% | 1 | 7,523 | -99.98% | 4 | 17,359 |
| MAZDA CX-90 | +139.52% | 12,975 | 5,417 | +302.51% | 22,959 | 5,704 |
| TOTAL | +0.28% | 12,976 | 12,940 | -0.43% | 22,963 | 23,063 |
For informational and comparative purposes, we also provide sales figures for crossover models that overlap in price or seating capacity with large three-row crossovers like the Traverse, which are generally smaller but often cross-shopped with larger models like the Traverse and include:
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -25.77% | 52,296 | 70,454 | -14.57% | 106,751 | 124,956 |
| HYUNDAI SANTA FE | -6.40% | 30,528 | 32,616 | -7.39% | 56,622 | 61,142 |
| FORD EDGE | -36.94% | 16,522 | 26,202 | +11.18% | 51,679 | 46,484 |
| CHEVROLET BLAZER | -28.69% | 12,893 | 18,080 | -11.56% | 29,488 | 33,343 |
| MITSUBISHI OUTLANDER | -25.91% | 10,645 | 14,368 | +1.28% | 24,491 | 24,182 |
| NISSAN MURANO | -49.53% | 4,413 | 8,744 | -56.87% | 9,139 | 21,188 |
Sales of mainstream large three-row crossovers were down three percent for 327,156 deliveries in Q2 2024, meaning Chevy Traverse sales significantly underperformed the segment average.
Chevy Traverse sales performance continued a negative trend during the second quarter of 2024. Sales of both the Traverse and GMC Acadia both may be impacted by a generational changeover for the two all-new models. But we suspect those next-generation offerings will gain sales as buyers check out the new designs, overhauled cabins, and improved features, such as the GM Super Cruise semi-autonomous driver assistance system now being offered on the two nameplates for the first time ever.
GM could use a leg up in this competitive space. Even combining Chevy Traverse sales with GMC Acadia sales this quarter saw The General finish behind Toyota, Hyundai-Kia, Ford, and Honda, even though the last two automakers each sell only one model here.
This past summer, GM revealed the next-gen 2024 Chevy Traverse, introducing a design that evokes “a rugged, ready-for-anything presence” along with a fully overhauled cabin with a “best-in-class” 17.7-inch diagonal color infotainment touchscreen. Furthermore, the vaunted GM Super Cruise semi-autonomous driver assistance feature will be available for the first time ever on the Traverse, thanks to the adoption of GM’s new Global B electronic architecture, plus heated windshield wipers.
Four trim levels are currently available for the all-new 2024 Traverse, including LS, LT, and RS, plus a new off-road-focused Z71 trim for the first time on the large three-row crossover, marking it the first unibody vehicle to wear the Z71 badge. The first-ever, off-road capable Traverse Z71 offers better approach and departure angles, with its new capability demonstrated in videos recently released by GM.
Meanwhile, the Traverse RS features unique taillights, which are clear instead of red.
The High Country trim has been dropped, though it is not entirely off the table. The forthcoming high-end Premier has been spotted in the wild. That was expected and is not surprising since the new 2024 Traverse RS is based on the forthcoming Premier trim.
The next-gen 2024 Traverse offers a single powertrain choice. The all-new turbocharged 2.5L I4 LK0 gasoline engine develops 328 horsepower and 326 pound-feet of torque, representing an additional 18 horsepower and 60 pound-feet compared to the outgoing 3.6L V6 LFY engine – an impressive 22.5-percent increase in peak torque. Yet, the maximum trailering rating for the new Traverse stays the same at 5,000 pounds. There’s a good reason why the 2024 Traverse doesn’t use the turbo 2.7L engine.
The 2024 Traverse’s front wheels are driven by an eight-speed automatic transmission as standard. All-wheel drive is available as a “regular” system on all trim levels, while the Z71 trim level exclusively sports an “off-road-capable” twin-clutch system.
Production of the 2025 Traverse is currently scheduled for October 14th.
Recently, a GM engineer answered questions about the 2024 Chevy Traverse Z71. Check out the video interview below:
Limited-run package includes a selection of aesthetic upgrades.
Homebuilt performance truck takes on the OEM rival.
Fully customized with 900 pound-feet of Duramax torque.
Seventh championship in eight years for Bow Tie compact.
A startling change from last year.
Affecting the 2024-2025 model years.
View Comments
Chevrolet dropped the ball. The Z71 should have memory seats and power folding mirrors, heck, even the automatic folding second and third row seating. The Z71 is an off road capable vehicle that can really use the power folding mirrors. The Z71 and RS should have the same options, but one tailored for off road and the other for sporty on road.
100% agree with Eddie here.
Those $900 a month lease payments are really helping these move too...
dealers can't sell what Chevy doesn't produce, ridiculous really... GM authority should be more clear, sales deamnd for these is through the roof, issue is we dealers can't get enough to satiatie the demand
Only come with black interior. Offer a nice brown or beige leather and problem solved!
Bring back the V6! I don't need the worry of expensive components failing.
Sales have to be down because you couldn't put an order until May so you lost 5 months of sales
I had a 21 traverse lease was up Feb 1st 2024
I had to fight to extend my lease till I was able to order one in May I guess gm doesn't care about loyal custo.ers
And the 24 is good but I got an LT I couldn't order memory seats why you will keep losing customers
Sales have to be down they sell as fast as they come in. Almost all dealerships lots have maybe 1 or mostly none. Which to means they can’t produce them fast enough or they are having transporting issues. Can’t sell what you don’t have. I also have heard and been told they have had constraints on orders and had a transmission problem with some produced now being held from selling. Lastly, if you order depending on dealer you have to wait for allocation from GM.
It’s obvious why sales are down and it’s something that GM won’t ever admit. No one wants to own and drive the Traverse with that stupid and pathetic four cylinder engine. Period!
No one who A buys this knows or cares what motor is in it, this is bought by soccer mom and dads, not car people. All they care is if it moves well. B, this is a better motor than the torqueless V6 car motor that was in it before, this drives much better (although it doesn't sound as good) and it has a ton more power, especially in the spots people drive these thing, low and mid range. C, it is over built so it will outlast that V6. Finally, if you paid attention at all you would know sales are down because they are in the midst of a change over and inventory is low, hello McFly....
First of all sales are recorded and GM is paid once the vehicle is in route to the dealer. Despite the monumental mistake of putting in 4 cylinders in this vehicle I am confident they will sell many Traverses in the future. The Traverse is made at a plant which also makes the GMC Acadia and the Buick Enclave. So even though sales are recorded and paid for once on the carrier I am pretty sure that this location can not build the Traverse fast enough which reflect in the sales numbers. If someday GM offers a 6 cylinder again in a Traverse I will buy my 3rd one, until then never again
Not buying a ICE engine until after DJT GOAT POTUS is re-elected
Well I hate to say I told you so.... No premier, no high country, no V6, no optional interior combos other that light black an dark black. It was a everyday workings man family hauler tht was filling a desperate hole for those of us that simply cant afford a Tahoe or Surburban.
Instead we get limited models, black plastic badgeing that somehow makes it a 4WD jeep and a tiny turbo 4 cylinder maintenance nightmare.
Simple is better, listen to people, make it right. Fill the niche that this vechile was desinged to do and let it grow.
You will still make money, if you try.
Dennis