It’s hard to think of a vehicle that is more American than the military-derived Hummer, and with the Hummer nameplate now returning in the way of the GMC Hummer EV, the automaker is looking to leverage the brand’s patriotic history in its marketing materials for Independence Day.
This July 4th weekend, General Motors is turning fans’ attention to the GMC Hummer EV’s available Watts to Freedom mode. This driver-selectable feature allows the user to unlock the battery electric supertruck’s full performance potential at the push of a button – enabling the 9,046 lb vehicle to hustle from zero to 60 mph in a scarcely believable three seconds. Now that’s something for America to be proud of.
“Watts to Freedom unlocks the full potential of the propulsion system and puts all of its available power to the pavement,” GMC Hummer EV chief engineer Al Oppenheiser. “It’s an all-encompassing experience unlike anything else — purpose-built for straight-line fun.”
“It’s an amazing demonstration of just how fast 1,000 horsepower and 11,500 lb-ft of electric propulsion can move you,” Oppenheiser added. “It’ll put a smile on your face every single time.”
Watts to Freedom mode doesn’t just unlock the powertrain’s full potential – it also automatically lowers the Adaptive Air Suspension by two inches, prepping the vehicle for the launch by giving it a lower center of gravity. GMC says a series of interior experiences convey the feeling of a “pre-launch countdown,” as the vehicle readies itself for a Watts to Freedom launch, which includes unique sounds pumped through the Bose audio system and “engaging screen animations,” on the digital instrument cluster and infotainment screen.
| EV2 | EV2X | EX3X | Edition 1 | |
|---|---|---|---|---|
| Starting MSRP | $79,995 | $89,995 | $99,995 | $112,595 |
| Availability | Spring 2024 | Spring 2023 | Fall 2022 | Fall 2021 |
| Motors | Two | Two | Three | Three |
| Power (hp / kW) | 625 / 466 | 625 / 466 | 800 / 597 | 1,000 / 746 |
| Wheel torque (lb.-ft. / Nm) | 7,400 / 10,033 | 7,400 / 10,033 | 9,500 / 12,880 | 11,500 / 15,591 |
| Estimated range (mi / km) | 250+ / 400+ | 300+ / 480+ | 300+ / 480+ | 350+ / 560+ |
The Watts to Freedom mode will be present on GMC Hummer EV vehicles with the range-topping tri-motor powertrain, which is rated at 1,000 horsepower and 11,500 pound-feet of wheel torque. The GMC Hummer EV First Edition that will enter production at the GM Factory Zero plant later this year features this tri-motor powertrain setup as standard, while the 2023 GMC Hummer EV3X trim level will offer the 1,000 horsepower setup as an option.
Check out the short ad embedded below to see the GMC Hummer EV using its Watts to Freedom mode.
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Comments
Watts to Freedom, AKA “WTF” mode… Great naming, how could the same company that thought of this come up with something so bland and boring at E-Trunk for the Frunk?
It’s a trunk! Unless the mob stuffs you in there, do you really car much about it?
e-trunk should’ve been name durable trunk front (DTF). that would’ve set the internet on fire.
Who wants ‘Quiet’?
We all need quiet in order to reduce co2 emissions.
Yeah, they really have their finger on the pulse of the market.