Chevrolet Trax sales increased in the United States, Canada and Mexico while decreasing South Korea and Brazil during the fourth quarter of 2019.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +47.64% | 33,039 | 22,378 | +29.92% | 116,816 | 89,916 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +84.71% | 1,357 | 735 | +15.62% | 5,085 | 4,398 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +13.61% | 5,241 | 4,613 | -5.74% | 15,250 | 16,178 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | -31.15% | 3,395 | 4,931 | -1.92% | 12,541 | 12,787 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRACKER | -39.33% | 3,759 | 6,196 | -37.42% | 16,333 | 26,100 |
Chevrolet Trax sales skyrocketed during the fourth quarter, making the small CUV the second best-selling vehicle in its class, behind the Jeep Compass by only 224 units. The results round out a very healthy first quarter of 2019, followed by a depressed Q2 2019 and a very healthy Q3 2019. The Trax outsold all other rivals in the space, including the Honda HR-V and the Chevy Trax’s corporate cousin – the Buick Encore (see Buick Encore sales).
In addition, the Trax outsold the Jeep Renegade, Hyundai Kona, Ford EcoSport (see Ford EcoSport sales), Toyota C-HR, the new Nissan Kicks, Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3 (see Mazda CX-3 sales), the all-new Hyundai Venue, Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -13.59% | 33,263 | 38,493 | 15% | 19% | -15.91% | 143,934 | 171,167 |
| CHEVROLET TRAX | +47.64% | 33,039 | 22,378 | 15% | 11% | +29.92% | 116,816 | 89,916 |
| HONDA HR-V | +85.56% | 28,790 | 15,515 | 13% | 8% | +15.92% | 99,104 | 85,494 |
| BUICK ENCORE | +22.17% | 28,497 | 23,326 | 13% | 12% | +10.02% | 102,402 | 93,073 |
| JEEP RENEGADE | -8.72% | 19,615 | 21,488 | 9% | 11% | -20.79% | 76,885 | 97,062 |
| HYUNDAI KONA | -2.35% | 18,188 | 18,625 | 8% | 9% | +55.71% | 73,326 | 47,090 |
| FORD ECOSPORT | -12.39% | 14,051 | 16,038 | 6% | 8% | +19.06% | 64,708 | 54,348 |
| TOYOTA C-HR | -4.77% | 11,153 | 11,712 | 5% | 6% | -1.43% | 48,930 | 49,642 |
| NISSAN KICKS | -14.47% | 11,119 | 13,000 | 5% | 7% | +149.63% | 58,193 | 23,312 |
| MITSUBISHI OUTLANDER SPORT | -3.25% | 7,494 | 7,746 | 3% | 4% | -14.07% | 33,644 | 39,153 |
| KIA NIRO | +6.08% | 6,505 | 6,132 | 3% | 3% | -13.34% | 24,467 | 28,232 |
| MAZDA CX-3 | +39.73% | 4,449 | 3,184 | 2% | 2% | -3.96% | 16,229 | 16,899 |
| HYUNDAI VENUE | * | 1,077 | * | 0% | 0% | * | 1,077 | 0 |
| FIAT 500X | -55.89% | 442 | 1,002 | 0% | 1% | -51.79% | 2,518 | 5,223 |
| NISSAN JUKE | -93.75% | 1 | 16 | 0% | 0% | -98.50% | 11 | 731 |
| TOTAL | +9.58% | 217,683 | 198,655 | +7.60% | 862,244 | 801,342 |
On a segment share basis, the Trax and Compass both had 15 percent of the segment, while the Honda HR-V and Buick Encore each had 13 percent. All other contenders had less than 10 percent share during the quarter.
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for a very impressive 53,320 deliveries during the quarter. Meanwhile, the two GM offerings – the Chevrolet Trax and Buick Encore – accounted for a cumulative 61,536 deliveries. As such, GM outsold FCA by 8,216 units during the period for a second time for GM (after Q3 2019) since FCA launched the second-generation Jeep Compass. GM held a combined 28 percent segment share to FCA’s 24 percent.
It’s also worth noting that the Trax saw one of the biggest gains in sales volume, only second to the Honda HR-V. The mainstream subcompact crossover segment expanded 10 percent to 217,683 units during Q4 2019, with the Trax significantly outpacing that average growth rate.
We believe that Trax sales skyrocketed during Q4 2019 as a result of the following factors:
The increase in Chevrolet Trax sales is welcome news, as the vehicle is one of the oldest in its segment and is therefore at a disadvantage when compared to newer and more modern offerings. As such, it was typically difficult for the current Trax to compete favorably against more modern segment rivals, including the Nissan Kicks, Jeep Compass, Honda HR-V, Toyota C-HR, Kia Niro, Hyundai Kona and the all-new Hyundai Venue.
To that end, Chevrolet will soon launch the all-new (redesigned and reengineered) Chevrolet Trailblazer, which will not replace the Trax but will instead continue being sold alongside it. Hence, Chevrolet will field two entries in the subcompact crossover segment, much like Hyundai (Kona and Venue) and Kia (Niro and Seltos).
Once the all-new Trailblazer completes its rollout, we expect Chevrolet to sell even more combined units of both models and strengthen its position in this space. The strategy will be mirrored by Buick, which will continue selling the first-gen Encore alongside its version of the Trailblazer, called the Buick Encore GX, which recently started arriving at dealers. We expect that the addition of the Trailblazer and Encore GX will result in GM controlling an even higher percentage of the mainstream subcompact crossover space than it currently does today.
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Tracker will die, like the Sonic? Or there will be a replacement for it, smaller than the Trailblazer?
The Encore and Trax are really nice cars. I do feel the Buick is just more quiet, better interior and it does have the longer warranty with more features. But both are great and the sales seem to be showing as such. My thought is that the massive amounts of talk about the new Trailblazer and Encore GX has brought in more people who may just be getting the old models instead with huge savings. Win, win all around.
Although the Mazda CX3 has never sold well and it shows above, what's really interesting is how they have really become popular just as the all new (and totally different) CX30 was introduced! We've actually run out of the CX3 at our dealership, yet it's still the same unimpressive car it was 6 months ago. What we have seen is the residual effect from the much better CX30.
Much needed refresh, and the sales increase support that.
My 2013 Traxx only had 50,000 miles before coil pack went out during my travel costing over $700.00. Then relay switch to AC. Then a radiator leak all within a few months. Not under warranty so it was out of pocket. Unless they have gotten better I Wouldn’t recommend it. It was a LX model also.