Since almost ever, Chevrolet vehicles have proudly worn the gold Chevy bowtie badge that has become synonymous for the Chevy brand. Today, the logo is recognized the world over. But a few years ago, GM introduced a black bowtie that’s now making its way across the Chevy lineup. The black Chevy bowtie simply replaces the gold with black, while keeping the shape and design of the former.
All that brings us to the question of this week’s GM Authority poll: which do you like best – the golden Chevy bowtie, or its black variant? Vote in the poll below.
Comments
I like the black bowtie. Is anybody here old enough to remember? “ beware the red bowtie “
Yes I remember Beware of the red Bow tie. Would love to see that on the Chevy performance vehicles.
I was going to say the same thing. The black bowties with the red outlines are awesome!! those need to be on the Camaro and a new high performance silverado!!!!!!
I prefer the one without the extra charge.
My ’55 Chevy had big emblem on hood but bowtie was blue
Plus there were hundreds on them on the metal dash.
My 1968 Chevrolet pickups are red, chrome outline, heavy metal, and still original. The gold ones on my last truck were internally peeling and flaking so I replaced it to look good. So I really think as long as it is good quality it looks good gold or black. But I do like options so why not a few colors let people choose.
Both have their place throughout the lineup. Gold for the standard sedans, coupes and chrome shod trucks, with the choice to option black. Black standard to the specialty variants or certain trucks. But above all, I think the trucks should come standard with the blue centennial bow tie. The blue would look good on all trims.
Black bowtie all the way. I also like the old school blue bowtie that they have been putting on trucks for the 100th anniversary.
I’ve seen red frame bow ties.
I’ve seen blue frame bow ties.
I’ve seen chrome frame bow ties.
I’ve seen black field bow ties.
I’ve seen blue field bow ties.
I’ve seen chrome field bow ties.
I’ve seen gold field bow ties.
I’ve even seen the damn flow-tie.
I really can’t say I have any strong feelings for either, but I think that more emblems could benefit from using colour like how Chevrolet has than to simply let their emblem be yet another damn bland chrome emblem.
Really cant beat flowtie tho…am I alone???
What do you all think about a “lighted” bowtie option, say on select models, like an Impala or Tahoe?
Its iconic in any color, I think it can be allowed to work with the trim of the vehicle.
I think many of us have clearly stated we all prefer red, blue or black over the gold bow tie.
This is nothing new here.
Gold is just is not complimentary to all colors.
The red was a very effective color for the performance models.
The black option has proven popular on the Colorado.
Lighted just a fad.
definitely. gold is not that complimentary to some colors.
GMC and Pontiac always had a nice red badge to go with the vehicle.
but for some reason I am not a fan of the black chevy bow tie.
The gold bowrtie is pretty much ugly in almost every application. I will say that the current iteration is better though than the previous (around ’06-’12?). But still, that color just doesn’t work right with most colors. The black bowtie looks good and is complementary with most colors. I would agree with others though that perhaps Chevy should offer color choices.
I prefer the gold, to me it stands out while the black just gets lost to the background. Blue on my two Lumina sedans.
Personally I like the blue bowtie with chrome lettering. Chevy trucks had it in 1936 – 38, and it was very impressive
It has less to do with the color than with the quality. I think just like a person’s tie…the bowtie should be able to change to accent the color of the car. Make it easily replaceable and sell High Quality versions in every color you can make.
I like the gold. Hate the black because you can tell when it is factory vs plastidip lol and everyone does the black bowtie now.
I like the centennial bowties they are doing.
I’m just glad Buick brought back the colored tri-shield.
Flowtie FTW!
“Vote in the poll below.” Where? I prefer the gold bowtie on my Chevy Equinox.
The black is okay on certain vehicles but I would not pay extra money for it like GM charges.
Color of the bow tie depends on the color of the vehicle.
Given the choice I prefer the black Bow Tie, but I think t should be Red White and Blue
Sorry only gold for me, or the old school blue. WAY too much black on vehicles today for my taste. Give me chrome wheels and lots of stainless trim!
Flowtie over both but black if not.
Make mine removable, whatever color it is.
Blue.
BLACK, the gold is so gaudy
STOP with the black!! No imagination! Do we have to make everything black? Are we all that insecure that we need to have everything black to show how tough and stealth we are? COLORS…people, like others have mentioned with their comments.
I prefer the Gold Bow Tie. The Black one is about as ugly as the Black Wheels. I also like the Blue Bow Tie with Chrome Trim.
I prefer the black, it looks classy with distinction. But … I think the colr of the bow tie depends on the color of the vehicle
I’m amazed with how much better these cars would look if the bowtie were just removed.
I think the black bowtie should come with a specific trim. Like SS or blacked out edition. I saw one person commented that the bowtie should be removed and that’s just absurd….it’s an iconic American symbol. But I did think GM should have more variety in the colors because that gold bowtie don’t look good on quite every color.
I’d like to see the”original” RED bow tie return. The one that Louis Chevrolet created.
How about backlit illuminated bowties? Something different. Emblem with option of color to match the car
I love the emblem on my original 1939 chev……..on today’s car I like the gold and esp. when it is outlined in red.
Why does Chevrolet charge $195.00 for it if it’s just a color change? Just purchased a 2019 and yep it was as a item on the window sticker!
I like the gold????Trump 2020
I love the look of the black bow tie..it makes a chevy distinct and personalized..if someone doesnt like it well thats there right..it is not going to replace the gold standard of the bowtie..its just a change..
Black bow tie for certain. Tell me that ugly gold one is not a republican thing. If only Subaru had a truck I wouldn’t need to get rid of all the ugly chrome and gold emblem. However, I will say, I’m clearly not alone. I didn’t know it was a thing.
Never ever even thought about changing a detail on my Subaru. Good thing there’s after market.
Way too much discussion for such a trivial item. They charge $200 on Blazers to use two black bowties instead of the standard ones – who’s the fool?
Equinox 08 ‘ gold beige is great ! However I’ve been replacing the rear logo several times now mostly because it wears off . I don’t know why ? I’ve been considering switching to black. Or LED color if possible with my vehicle . I will most likely stick with the gold
Mark
The 2019 Silverado Heritage Edition had a blue/black bow tie with CHEVROLET in block letters. Very impressive.
I think the gold is classy and makes the vehicle look great and goes with all colors
My wife’s Avalanche’s front gold bow tie was cratched and she requested I paint it black. Now she has black on the front and gold on the back, but I think she likes black the best.
Them prospectors..
They want GOLDEN ore!!