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Mary Barra Tells How General Motors Is Positioned To Win In A Rapidly Changing Industry

General Motors CEO, Mary Barra, has proved she can handle a crisis. Merely months into her tenure, her company was rocked with the ignition-switch crisis, and was found responsible for 124 deaths.

Now, following a negotiated deferred prosecution agreement, Barra is confidant her company has the tools, scale and resources to show GM is a 100-year old company that is in it for the long haul, despite disruptions in the industry.

During an interview with The Wall Street Journal, Barra touched on a wide variety of topics affecting GM, specifically car sharing, car connectivity and GM’s renewed focus on margins over market share. Barra and her leadership team, which she quickly points out is full of diverse, fresh-faced rainmakers, continue to sort through what a new generation of car buyers are looking for in a product.

Specifically, she spoke of urgency, in an effort to showcase GM’s quick thinking to come to market before the disruptors leave GM in the dust.

I like to quote [GM North America chief] Alan Batey: ‘Time is not our friend.’ There is a lot happening in this industry. It is in transformation and many times in transformation there are winners and losers. We not only want to win, we want to win and define. So there is a huge sense of urgency.

You can read Barra’s entire interview at the link here.

Former GM Authority staff writer.

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Comments

  1. Ms Barra
    My question is
    Are you thinking of a 2017 ATS convertible coupe
    I have a 2012 cts coupe ( that I love) , but am getting ready to trade in for a
    2016 ATS coupe
    But I will wait if the convertible is on the way ?????
    Thank you

    Reply
    1. haha

      Reply
  2. This woman will be the next Steve Jobs. Except not even half as bitchy.

    Reply
  3. While a Cadillac ATS Coupe convertible is possible given that Chevy is planning a convertible for their new Camaro; it is unlikely that there will be a ATS Coupe convertible because of the number of ATS convertibles that might be sold which is based on the number of ATS Coupes that have been sold; this is the same logic why Cadillac did not develop a CTS Coupe or Sports Wagon even when one of the editors at Motor Trend said General Motors only needed to sell a couple of hundred cars to recoup all of the engineering and production cost or basically.. General Motors won’t be building an ATS Coupe convertible because they’re arrogant SOBs and decided it’s not worth the effort.

    Reply

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