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General Motors And UAW Erect Billboard To Lure Employees Near Nissan Factory

General Motors and the United Auto Workers union need employees for the Spring Hill, Tennessee plant. The UAW says the traditional methods are already being used, with job postings being listed on social media, and other various advertisements in place.

But, the UAW and GM have taken a jab at local cross-town rival, Nissan, by constructing a billboard only a half-mile away from the local Nissan factory. The billboard reads, “Now Hiring Full Time Industrial Electricians,” and Tim Stannard, president of the United Auto Workers Local 1853 union, says the effort has worked well thus far.

“I get Nissan workers, and not just electricians, calling every day wanting to know if they can get a job at General Motors. We welcome them,” he told The Daily News Journal.

“Our guys have figured out that as high as 70 percent or higher are working for that Yates company,” said Stannard, adding that the temp workers are “offered a carrot” incentive that they eventually could become Nissan employees. “The ones hired at GM will be longer-term permanent employees with good competitive wages and benefits. They have long-term security,” Stannard added.

The billboard has struck a nerve with Nissan it seems, as the company defends its use of “temp agencies” to employ workers at its local plant.

“Nissan does not break out direct versus indirect headcount at our facilities,” Clifton said. “All of our team members at our plants are considered full-time head count and receive good wages – and a comprehensive package of benefits, which includes everything from health care to recognition payments,” said spokesman Josh Clifton.

Stannard says he expect the workforce at the Spring Hill factory to double by May of 2016, with 1,200 positions with GM inbound.

Former GM Authority staff writer.

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