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GM Authority

Here’s How Chevy Will Collect Votes For 130R And 140S At Geneva

When European car diehards descend on the Geneva Motor Show next week, they will be presented to Chevy’s two Millenial-oriented concepts, including the 130R and 140S. And since (at least one of) the concepts are actually meant to be brought to life, rather than be a pointless design exercises, Chevy will have hostesses waiting with iPads in hand, garnering feedback from European youngins and asking them which concept they prefer.

Those not fortunate enough to visit Geneva in time for the show will be able to have their voices heard by voting for their favorite concept from home via the Chevrolet Europe Facebook page. However, it seems that the voting component is not live as of this writing. To that end, Chevy says that “all votes from the Geneva show and the Facebook app will count towards the total result” for what we assume to be the decision to build one or the other.

Additionally, the British designers of the concepts — Nicholas David and Joe Baker from GM’s North Hollywood Design Center — will be on hand to tell the story of the two concepts and their creation.

The GM Authority Take

Either one, or both of these concepts can’t come to market soon enough.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Either one, or both of these concepts can’t come to market soon enough; exactly…

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