Click to watch the Chevy Volt Dance
A few months ago, GM’s recently appointed VP of marketing, sales, and support, Susan Docherty, responded to a few (hundred) negative comments regarding the Chevy Volt Dance, saying:
Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won’t going forward.
It appears she wasn’t kidding, since we’re hearing rumors (through Twitter, nonetheless) that Maria Rohrer – marketing manager for the much-anticipated Volt – has been reassigned to head up Chevy truck advertising. It should be noted, however, that we don’t yet know how much Rohrer’s reassignment had to do with the Volt Dance (if anything at all).
It’s no secret that the Volt is very important for The General’s future. Over the last few months, the Volt ad team – headed by Rohrer – has been working diligently on finding ways to educate the public about the Volt, its features, and benefits. As such, it seems there isn’t any reason to reassign the head of such an important function unless something has gone terribly wrong. As such, we don’t give this report much credibility just yet, since the Volt Dance was not something that damaged the Volt’s image; if anything, it attracted eyeballs and garnered publicity.
Our own Manoli Katakis let us know that the dance crew was nowhere to be seen at this year’s Detroit Auto Show, even though this humble writer extraordinaire likes the song and the dance (available past the break).
Now that Rohrer is director of Chevy truck advertising, perhaps we’ll see a few dances accompany the launch of GM’s next-gen Heavy Duty pickups at the Chicago Auto Show… sorry folks, I couldn’t resist.
[Source: Green Car Reports via @johnvoelcker on Twitter]
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