GM’s premium vehicle brand, Buick, saw sales decrease in the United States and increase in Canada in June 2016. In the U.S., Buick sales fell 5.45 percent while growing 28.48 percent in Canada.
Buick June 2016 Sales – United States
In the U.S., Buick sales decreased 5.45 percent to 16,575 units:
- Sales types:
- Retail sales were up 1.7 percent year-over-year to 16,040 units, representing 96.77 percent of total Buick sales for the month. That compares to 15,775 retail sales in June 2015, which was 89.98 percent of total Buick sales.
- Fleet sales were down 2.28 percent year-over-year to 535 units, representing 3.23 percent of total Buick sales for the month. That compares to 1,756 fleet sales in June 2015, which represents 10.01 percent of total Buick sales.
- Buick Cascada sales totaled 755 units
- Buick Enclave sales decreased 30.64 percent to 3,597 units
- Buick Encore sales increased 10.22 percent to 6,091 units
- Buick Envision sales totaled 1,437 units
- Buick LaCrosse sales decreased 49.93 percent to 1,488 units
- Buick Regal sales decreased 22.64 percent to 1,182 units
- Buick Verano sales decreased 12.68 percent to 2,025 units
Sales Results - June 2016 - USA - Buick
| MODEL | JUN 2016 / JUN 2015 | JUNE 2016 | JUNE 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CASCADA | * | 755 | * | * | 4,071 | * |
| ENCLAVE | -30.64% | 3,597 | 5,186 | -13.59% | 24,254 | 28,070 |
| ENCORE | +10.22% | 6,091 | 5,526 | +19.22% | 36,421 | 30,549 |
| ENVISION | * | 1,437 | * | * | 1,526 | * |
| LACROSSE | -49.93% | 1,488 | 2,972 | -32.58% | 13,963 | 20,710 |
| REGAL | -22.64% | 1,182 | 1,528 | -1.43% | 9,253 | 9,387 |
| VERANO | -12.68% | 2,025 | 2,319 | -16.36% | 14,719 | 17,598 |
| BUICK TOTAL | -5.45% | 16,575 | 17,531 | -1.98% | 104,207 | 106,314 |
Buick June 2016 Sales – Canada
In Canada, Buick sales increased 28.48 percent to 2,364 units:
- Buick Enclave sales increased 55.2 percent to 731 units
- Buick Encore sales increased 19.66 percent to 639 units
- Buick Envision sales totaled 37 units
- Buick LaCrosse sales increased 124.14 percent to 130 units
- Buick Regal sales increased 53.13 percent to 98 units
- Buick Verano sales increased 2.24 percent to 729 units
Sales Results - June 2016 - Canada - Buick
| MODEL | JUN 2016 / JUN 2015 | JUNE 2016 | JUNE 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ENCLAVE | +55.20% | 731 | 471 | +10.43% | 1,916 | 1,735 |
| ENCORE | +19.66% | 639 | 534 | +16.00% | 2,639 | 2,275 |
| ENVISION | * | 37 | * | * | 39 | * |
| LACROSSE | +124.14% | 130 | 58 | +1.23% | 494 | 488 |
| REGAL | +53.13% | 98 | 64 | -21.57% | 451 | 575 |
| VERANO | +2.24% | 729 | 713 | +33.03% | 3,963 | 2,979 |
| BUICK TOTAL | +28.48% | 2,364 | 1,840 | +18.01% | 9,502 | 8,052 |
About The Numbers
- There were 26 selling days in June 2016 and 25 selling days in June 2015
Comments
But we were told the marketing program was highly effective with consumers …
Which looks to be confirmed by this data, since retail sales are up.
The overall decrease is from the drop in fleet sales.
Right, I saw that – but even if Flatt sales are down 2.28%, and subtract that from the red numbers, (an inexact science, I know), they’re still pretty red. I would guess Buick would be happy to get their hands on more Envisions. Oh well – time will tell – Encore’s still selling, new LaCrosse and Verano’s going away.
*sorry, make that ‘fleet’ sales. My spell check must be a fan of Flatt & Scruggs.
The sales results are directly related to their product line up, similar to Cadillac. Buick is really sedan focused. Their crossovers (except for Enclave that is very long in the tooth) are doing well but sedans are not.
That is a market thing as so many people are opting for crossovers/SUV’s.
It will get better.
I wonder why the Enclave sales are not-so-pretty?
If you’ve driven one, and want a bigger SUV, they’re really nice.
So – cannibalized by Encore? Trading up to Escalade or Yukon? Price point problem?
Brand-swapping? To a lesser extent, Acadia’s off a bit, too. It’s a puzzler.
Long in the tooth?
Ya, that’s the other option I was thinking. They updated the Acadia – not sure if it’s out there in force yet.
they need to outnumber there sedans with utility vehicles.
Incorrect. What they need to is make a crossover variant of each sedan range. Have a look at BMW and Mercedes-Benz for examples.