Video: 2014 Chevy Impala Reveal

The fine folks at Chevrolet have posted the unveiling of the 2014 Impala at last week’s New York Auto Show. And while there are a few points of contention about the Chevy’s new flagship, there are also some interesting take-away points from the presentation.

Remarks by Mark Reuss, President of GM North America:

• New Impala re-establishes what a Chevrolet really is
• Looks a lot more expensive than what it is
• Didn’t need to borrow design from someone else to make a strong statement
• Authentic and contemporary Chevrolet in both style and substance
• Completes a powerhouse passenger car lineup at Chevrolet
• Previous-generation Impala (ninth-gen) has done what was asked of it and more, probably for a longer period of time than was natural
• Will separate itself from any Impala from any era and from the competition as well — that was the goal throughout its development

Remarks by John Cafaro, Director of exterior design:

• Leveraged creative spirit of Chevrolet design studio and unleashed it on a car with an incredibly rich design heritage
• Strong, confident stance, flowing lines, simple yet memorable body styling — an Impala that would become a contemporary classic
• The new fascia design does, indeed, seem to be the direction towards which future Chevys will move: “Up front, you’ll see a more premium execution of the face of Chevrolet that begins to move us in a new direction. Low-profile projector headlamps enable a full-width grille that accentuates the car’s wide stance. LED daytime running lights with thick-to-thin chrome detail give the car a look that’s rich and also assertive. Impala’s wheelbase allows for a long, low, sleek profile; six-window roofline that flows deeply into the deckled, a deckled that conceals a full-size trunk. 20-inch allow wheels highlight the body side with plenty of visual impact. It’s highly sculpted, constantly moving and revealing its beauty wherever you look. In the back, Chevrolet’s signature four-element tail lamps have direction and style while the raised Impala lettering is precise and elegant. It’s all finished-off with twin stainless-steel exhaust outlets.”
• The interior makes an equally dramatic design statement. It’s well-appointed, spacious, and places high priority on comfort and refinement. It’s bold and expressive, yet timeless in its execution and design

Remarks by Chevrolet Global Marketing chief Chris Perry:

• The car has refined driving dynamics — “It achieves that perfect blend of being connected to the road without being punished by it.”
• Contains several features new to Chevrolet, such as full-speed adaptive cruise control and collision mitigation braking as well as forward collision alert and lane departure warning
• Impala completes the total refresh of Chevrolet’s passenger car lineup

The GM Authority Take

We really like what we see, but are now very intrigued by the recent developments surround a rear-wheel Chevy drive sedan. In fact, curious may be an understatement.