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Poll: Will The New Chevy Equinox Close Sales Gap With Toyota RAV4, Honda CR-V?

The mainstream compact crossover segment is one of the most hotly contested auto segments in the U.S., with customers confronted by a staggering number of options and nameplates to comb through. Among them is the Chevy Equinox, which, relatively speaking, has shown some success, slotting in at fourth in-segment with regard to sales volume. Nevertheless, sales figures for the Chevy Equinox remain well behind those for the segment leaders, namely the Toyota RAV4 and Honda CR-V. That said, there’s a new ‘Nox in town, which begs the question – will the next-generation Chevy Equinox close the sales gap with the Toyota RAV4 and Honda CR-V?

First off, let’s quickly touch on just how much ground the new Chevy Equinox needs to cover in order to catch up. Looking over sales figures for the previous generation, we find the Equinox in fourth place in-segment behind the Toyota RAV4, Honda CR-V, and Nissan Rogue, with 212,701 units sold over the course of the 2023 calendar year. Unfortunately for Chevy fans, that pales in comparison to sales figures for the Toyota RAV4, which moved 434,943 units during the same timeframe. The Honda CR-V sold 361,457 units during 2023.

Sales Numbers - Mainstream Compact Crossovers - 2023 - USA

MODEL YTD 23 / YTD 22 YTD 23 YTD 22 YTD 23 SHARE YTD 22 SHARE
TOYOTA RAV4 +8.75% 434,943 399,941 18% 19%
HONDA CR-V +51.77% 361,457 238,155 15% 11%
NISSAN ROGUE +45.57% 271,458 186,480 11% 9%
CHEVROLET EQUINOX +0.30% 212,701 212,072 9% 10%
HYUNDAI TUCSON +19.58% 209,624 175,307 9% 8%
MAZDA CX-5 +1.46% 153,808 151,594 6% 7%
SUBARU FORESTER +33.72% 152,566 114,096 6% 5%
FORD ESCAPE +2.62% 140,968 137,370 6% 7%
KIA SPORTAGE +12.40% 140,780 125,245 6% 6%
FORD BRONCO SPORT +28.06% 127,476 99,547 5% 5%
VOLKSWAGEN TIGUAN -13.94% 76,228 88,577 3% 4%
GMC TERRAIN -16.99% 71,857 86,567 3% 4%
MITSUBISHI OUTLANDER +3.81% 42,501 40,942 2% 2%
JEEP CHEROKEE -38.97% 24,609 40,322 1% 2%
MITSUBISHI ECLIPSE CROSS -7.41% 9,924 10,718 0% 1%
DODGE JOURNEY -81.44% 36 194 0% 0%
TOTAL +15.37% 2,430,936 2,107,127

Even when combining sales of the Chevy Equinox with its mechanically-similar GM stablemate, the GMC Terrain, General Motors is still roughly 150,000 units behind the RAV4. The combined Equinox / Terrain sales figures also barely eke out the combined sales figures for the Ford Escape and Ford Bronco Sport.

Sales Numbers - GM Mainstream Compact Crossovers - 2023 - USA

MODEL YTD 23 / YTD 22 YTD 23 YTD 22 YTD 23 SHARE YTD 22 SHARE
CHEVROLET EQUINOX +0.30% 212,701 212,072 75% 71%
GMC TERRAIN -16.99% 71,857 86,567 25% 29%
TOTAL -4.72% 284,558 298,639

Sales Numbers - Ford Mainstream Compact Crossovers - 2023 - USA

MODEL YTD 23 / YTD 22 YTD 23 YTD 22 YTD 23 SHARE YTD 22 SHARE
FORD ESCAPE +2.62% 140,968 137,370 53% 58%
FORD BRONCO SPORT +28.06% 127,476 99,547 47% 42%
TOTAL +13.31% 268,444 236,917

Now, however, there’s a new Equinox, with GM unveiling the next-generation model in January for the 2025 model year.

“The new Equinox has a fighting chance to close the gap with the RAV4 and CR-V,” says GM Authority Executive Editor, Alex Luft. GM Authority test drove the 2025 Equinox in August.

“The new model is much better styled than the old one, and actually differentiates itself in the segment because of that. It also has a new interior that’s very good, much better than the old one. Add in all kinds of standard active safety features, modern tech, and a simplified trim level lineup with clearly defined personas, and the new ‘Nox could catch up to the segment leaders, just as long as GM can make enough,” Luft predicts.

The interior of the 2025 Chevy Equinox, a competitor for the Toyota RAV4.

“That doesn’t mean that it doesn’t have its work cut out for it. With only one engine, no up-level (more powerful) engine option, and similarly no hybrid or plug-in hybrid model, not all odds are stacked in Chevy’s favor,” Luft adds. “But the 2025 Equinox does other things well enough that it could just be a more attractive option.”

Of course, there are other factors at play here, as Toyota and Honda both have an inherent advantage thanks to their historic strength in the compact and sub-compact segments. Many customers have switched over to a compact crossover from either a compact or subcompact sedan or hatchback, neither of which Chevy offers following the discontinuation of the Sonic and Cruze. Given the dizzying success of the Toyota Corolla and Honda Civic, it makes sense that customers are more likely to stay with their brand of choice when switching to a crossover – i.e., the Toyota RAV4 or Honda CR-V.

Nevertheless, we still want to know – will the new Chevy Equinox close the sales gap with the Toyota RAV4 and Honda CR-V? Why or why not? Let us know by voting in the poll below, and don’t forget to sound off in the comments as well!

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. The Equinox fell behind competition due lack of updates. It was 2nd or 3rd, a good fight with the CR-V when the current generation was launched.

    Reply
    1. We own a RAV4 Prime and an ’21 NOX is in the family. The NOX is ok but the RAV4 Prime totally outclasses it. If GM really wants to address the needs of U.S, drivers and close the sales gap, update the Voltec series-parallel drive used in the Gen-2 VOLT and install in the new NOX. For people able to charge at home, a plug-in hybrid is a slam dunk! The RAV4 Prime is really a hybrid with a bigger battery, while the VOLT is an EV with a range-extender gas engine. We own both! The RAV4 Prime lifetime MPG is 96 while the Gen2 VOLT is 164.
      Don’t just trust me, call Bob Lutz!

      Reply
      1. So you’re comparing the newest generation of a $50k+ RAV4 Prime to a much cheaper, last gen Equinox. I sure hope it would be better considering the price premium.

        You could get an Equinox EV for a better price and a substantially better product than that Rav4

        Reply
        1. .GM needs to offer a hybrid in all of their vehicles! Dump this all electric JUNK .

          Reply
  2. Not around here. These old ladies LOVE their CR-Vs.

    Reply
    1. Right. That Honda and Toyota fan base is going to be hard to crack. The new Equinox will definitely be profitable, but I believe it will always remain in 3rd or 4th place.

      Reply
  3. I hope it does well but I’m not a fan of the new grill design.

    Reply
  4. Boomers that got burned by the Big3 in the 80s still insist on Japanese brands, mainly Toyota and Honda, and nothing else. The new Equinox would have had a better chance with a better engine and fuel economy, in short had it been better thought out, but as it is, not a chance.

    Reply
    1. I definitely think the first part of your reply is part of it. Even though Honda has routinely scored under or around industry average in initial quality for YEARS, people here constantly say how they are THE most reliable brand.

      Reply
      1. John: It’s “perception”. That is what keeps both Toyota and Honda where they are. It’s certainly not because they are better.

        Reply
        1. cim: Might be “Perception”, but historically it is accurate. Lately they’re not so great but in years past Toyota and Honda were great…

          Because of ‘Perception’ anything with a HONDA ENGINE in it in the small engine world gets to charge double the price of its competitors and they KEEP SELLING. In general in the small engine sphere, Hondas were worth the astronomical price.

          One comment about the ‘CVT’ in the Rav4 Prime – again – this is a totally different design similar also to the Japanese – manufactured differential gear boxes in the VOLT and ELR. They had intrinsic gear changes, that depended on ratios of speeds between the 2 small drive motors and optionally the gas engine, as well as firstly three clutches, and then later just 2 with the optimized design that should last forever since they were only open or closed under zero torque conditions – in other words, think NO WEAR.

          Normal CVTs had BELTS that wore out, and plain old automatics had bands for clutches that would eventually slip.

          But here even TOYOTA excelled with their plain ‘CVT’ products, They had a ‘Start Off’ gear that would take the initial heavy acceleration prior to switching over to the main BELT. So they didn’t have all the trouble that other companies had, including GM.

          Reply
          1. Those “EM” drives like locomotive trains that use a generator and motor CVT suck gas like there’s no tomorrow. It’s so bad many newer traines use a hydrostat like you’ll find in a riding lawn mower.

            Moving onto belt CVT’s, GM’s really only CVT flop was with the Saturn CVT’s which weren’t bad when compared to others on thearlet at that time. the new equinox has the VT40 transmission, and it’s the best CVT ever built, with only the Nissan Gen 2 Xtronix being competitive. They reach 88% torque efficiency, which is higher than most and competing with some 6 speeds. Unlike the Toyota which uses a gear shift to avoid burning the belt at low RPM, the VT40 uses a torque converter and keeps the belt in a high tension profile. This makes it way better off the line and better off road if your going to take it on a national park train. The Rav “4” will burn it’s belt in a similar situation. The torque converter also provides better city fuel economy. CVT’s don’t like radical gearing. A study of A TV’s showed CVT efficiency drops way off when the ratios are wide, with the ATV transmission posting an abysmal 10% efficiency slugging a load uphill 😬. Most other off road activities had the CVT in the 50-70% efficient range. The VT40 with the converter doing all the work under what’s essentially a 2.5:1 ratio is massively more efficient, powerful and durable over Toyotas geared system.

            Reply
            1. Steve: what you typed is totally irrelevant to the Rav4 prime, and as far as the voltec gen 1 and gen 2 Chevy Volt goes there is no driving belt period. Just very efficient helical sun, planet and ring gears, which are similar to the Rav4 Prime.

              The volt has one tiny low stressed belt which runs the water pump only when the engine is running. Maintenance on this is to check the belt for wear every 96,500 miles
              No replacement is likely.

              The efficiency of this gen 2 system is fantastic since the front wheels are Permanently connected to the gas engine, even in all electric mode., the engine often transmits power directly through this link to the road during several modes when it is running, along with very low loss when it is not.

              Reply
    2. This Boomer bought a new 82 S-10, a new 84 Pontiac Fiero, then later had a slightly used 85 Celebrity and an 88 Celebrity. All were good vehicles. Never had a foreign vehicle and never will.

      Reply
    3. This boomer never got burned, and proudly drive a GMC.

      Reply
    4. You’re not kidding. My best friend from HS (a millenial like me) will only go Toyota or Honda. The funny thing is, he had issues with a Honda (transmission issues) and then a Toyota (infotainment system issues) and whenever he had an issue with one he would complain about it and go with the other brand and back and forth like an endless vicious cycle stuck between the two. But when I suggested he look outside these two brands and recommended him a Chevrolet and made the case that GM has come a long way since the 90s, he won’t even bat an eye at a GM (or any Detroit 3) product claiming he needed something that lasts. I even recommended the Koreans which I would say are comparable to Honda in reliability (but with more features) and he won’t even consider one these. Even a Mazda he won’t consider. So this is what I mean. Once they leave GM for a Toyota or Honda, those two brands are perceived as flawless and can never do wrong and will never come back. GM needs to realize this.

      Reply
      1. Many millennials and Gen z however are likewise getting burned by Japanese and Korean brands. This NOX really is built for the younger generations. More aggressive styles, lower entry price, no premium motor for those on a millennial budget. I think the new NOX will have no effect on boomers/Gen X, but will dominate the millennials/Gen z. That’s a much more important demographic long term.

        As far fas fuel economy goes however, the 3 cylinder and ATV transmission will be way cheaper over Toyotas definitely more efficient engines, and when you consider car payments, those initial savings + interest definitely offset the fuel savings these days.

        Reply
        1. I must say as much as I do love my workhorse Rav, its an emotionless appliance next to my Caddy. The GM vehicles just feel more homely and have some nice features including better cameras. I would recommend Toyotas to others who just want an easy to live with car but these days, reliability can be found everywhere. That being said, my next car I will look at either Chevrolet or GMC.

          Reply
        2. Steve you seem to be saying the Equinox has a three-cylinder engine and a transmission from a Honda Four Trax. Please tell me I am wrong-o about that.

          Reply
          1. New equinox has a 1.5l turbo, and a CVT like a Polaris ranger, not a sequential like the 4trax. Not a bad thing as rangers haul @ss all day everyday, but while cheap and effective, they are not as fuel efficient.

            Reply
            1. Equinox has a 1.5t 4 cylinder. It is Nissan and Ford that use turbo 3 cylinders in this size class.

              Reply
              1. Correct, my bad. Been looking at a lot of equipment powered by the John deer 3039 engine and have 3 cylinder turbos on my mind 😂

                Reply
  5. These polls should allow you to check on the results so far without voting again.

    Reply
  6. Once they add a hybrid version I think it has a shot to pick up some sales, the looks certainly seem to be getting positive feedback. Hard to top the two big dogs though, they have a lot of cool aid drinking legacy behind them to be upset. They can certainly take away some sales though, just like the others are doing to the Tacoma. Toyota and Honda have rest on their laurels and others have caught up, they make good products still but can be topped by others in the market with superior all around products. Time will tell.

    Reply
    1. GM tried that dozens of times. Hybrids don’t pay off with GM. They actually don’t pay off for the consumer unless you live in LA county CA or NY where you have no highway driving and gas is 6$/gallon. However, GM has actually been a more wallet friendly purchase over Toyota for decades now, but the Toyota sheep don’t care, this they forl over money for Toyota hybrids. GM is going the opposite direction with this car, significantly undercut the MSRP and offering a great vehicle for a great price, with similar to better reliability.

      They currently have a great 4cylinfer and 9speed sitting in the wings, so if their sales focus groups were demanding it, it would have been offered. Apparently they have a different target audience they think the can successfully woo.

      Reply
    2. Well that would be a dealbreaker for me. Yes Toyota hybrids are the best in the business but I much prefer the simplicity of an ICE over a hybrid. Especially when I plan to keep my vehicles long term and can only imagine what the cost of a new generator or associated HEV management system must be. Also, like Steve mentioned below, I do more highway driving. So a hybrid will cost me more and the payback won’t really be there for me. So in this case, Chevrolet has won me over with option to pick an ICE.

      Reply
    3. I don’t want or need a hybrid, that just adds more cost and complexity. 30 mpg is good enough for me, I will skip the hybrid option, they were not successful before. My employer had several hybrid Malibus around 2008-9 and they spent a lot of time in the shop.

      Reply
      1. Mel & 85,

        The Hybrid is a $1,500 option and it helps on the highway too, the highway mpg of the hybrid is a more than the non hybrid (Rav4 gets 3-5mpg better in hybrid form to the non hybrid). If you run the numbers it saves around $500 a year, so pay back is within 3-4 years. Reliability has shown to be a non factor, especially from Toyota long terms (so many hybrids of hundreds of thousands of miles with nary an issue). We are only looking at a Hybrid next for the wife. She does mostly highway driving for work but some around town too and we keep our cars for 10ish years, we will no doubt recoup that cost and then some.

        Reply
        1. Hybrid’s are not the way to go. I’m in the car business and I can tell you that I’ve talked with many people over the past 8 years who got a Volvo or Mazda and were leaving their Prius because they had too much trouble with them. I have a buddy who has a dealer license and he’s kind of a pro-Japanese brand guy. Even he won’t buy hybrids from any brand unless they seem perfect AND he can steal them on price. Otherwise he passes. Just last week I spoke with a guy who was trying to sell his Prius with under 100K and the battery pack is shot. The problem with hybrid is that you have not only the gas side of it, but you also have batteries AND the extra electrical system dealing with the hybrid part.

          I’m not totally sold on the PHEV (plug in hybrid’s) either as they are really complicated and still have the gas engines. However, if you get a PHEV and charge it daily, they can be a good option for those who just feel afraid of EV’s yet.

          Reply
    4. Mediocrity cool aid? What do you think the Rav4 is? It constantly finished in the last half of comparison tests (just like most other Toyota models) and in most cases their sales are slowly getting chipped away now that their reliability is falling to on par with many others. We owned a Rav4 for years (two of them really as my wife loved them), they were good, but there were better options. They rode worse, were louder, lacked features and were just middle of the road vehicles. I am not saying GM and the Equinox will take the top spot, just that they can chip away a little at their sales. The Colorado if already proving to do that to the Tacoma. Cool aid, ha, that is widely associated with Toyota owners in the automotive landscape…

      Reply
  7. Not a chance, interior has a big upgrade, but the sole engine will hold the Nox back, slower, worse fuel economy, no hybrid. Gm has lost its way with engine tech. Tiny unrefined engines that are slower, lack NVH against rivals, and fuel economy that is MILES behind larger engines from rivals. How is it possibly a Rav 4 can achieve 35mpg from a NA 2.5 lit, but the Nox can just barely get 30mpg? from a tiny 1.5 turbo.

    Reply
    1. We own a 2021 Equinox. The engine is not at all a “tiny unrefined engine”, it has an excellent torque curve and feels way faster than it is because of the torque. The NVH is best in class, way quieter than CRV. You post is a joke since you can’t even get your facts correct, just biased blather.

      Reply
    2. For me, the RAV 4’s naturally aspirated engine would make me lean more towards buying it over the Equinox if I were shopping for a small CUV.

      Reply
  8. No uplevel engine option. A CVT. No standard or plug-in hybrid option. The Chevy doesn’t stand a chance against the CR-V and the RAV4.

    Reply
    1. You do realize the CR-V is a CVT, correct?

      Reply
      1. Doesn’t the Rav4 also use CVT? I know they used to and most Toyota’s have the CVT.

        Reply
  9. The CRV’s popularity has always vexed me. I is overpriced and has arguably the worst AWD system out there (unless Honda finally fixed it). I have a friend and his wife’s CRV couldn’t make it up his driveway after snow storms while his Escape made it up easily. Both had AWD and all season tires.

    Reply
    1. Apparently neither is Toyotas as per an AWD test video I watched TFL do awhile back between a Rav4, CR-V, and a Forester (although my Rav has held its own in the snow, its ABS system is really rough though compared to my previous SX4s). I noticed in my Rav its starts with 50/50 torque split from 0 mph and it tapers off as you reach cruising speed. I ave no idea how it works on my XT5 as I haven’t had the chance yet to test it.

      You want the best AWD system, Subaru Symmetrical AWD system hands down one of the best or Audis Quattro if you are in the luxury category.

      Reply
    2. I’ve seen that over onto the YouTube, the Hondas always seem to struggle to do any real work getting somewhere in winter conditions. For me, the cost of adding AWD has to add value to the vehicle.

      I need to get to work 5 days a week regardless of weather. On the wknds, I want to be unfettered in my travel plans, not stuck at home looking out the window.

      Having said that, my Trax is FWD. I am wondering which brand’s light-duty AWD is the best and most secure for all-season travel. For future reference. Soon I think, it will be paid off in a couple of months.

      Reply
  10. Comparing MPG across ICE only models, the new Equinox certainly comes up short. Toss in the hybrid models and the Equinox is a huge failure! In terms of MPG, the Equinox just isn’t competitive. Perhaps this is GM’s strategy to push its BEV’s. Good luck with that.

    Bring the 2025 Equinox Plus PHEV technology from China (96 miles on a single charge) and the Equinox would be the winner!

    Reply
    1. If that’s their strategy its a very dangerous one at best. It will encourage more and more customers to ditch them in favor of the Japanese and Koreans and again. Once they leave, they never come back. It astonishes me that at this point, the forefront of their business model, isn’t customer retention. What good is gaining new customers if you have permanently lost some?

      Reply
  11. I think it needs more power train options. Like the RAV4 does. Also I think they could offer a more soft roady version to get some sales from the bronco sport and jeeps offerings.

    Reply
    1. Well, I mean you have the Activ, which consists of all-terrain tires and a different front bumper/grille setup. The different bumper/grille adds untold amounts of off-road capability, don’tcha know.

      All kidding aside, I have not seen what an Equinox Activ can do off road, it may or may not surprise.

      I do like GM’s switchable AWD system in these light-duty CUVs. It makes me feel like I’m doing something, even if it is only pushing a button.

      Reply
  12. I think it will be one of the better selling of its class but certainly not going to dethrone the Rav and CR-V. I own a Rav and while I do like the Equinox more as I find it to be a more homely vehicle than my taxicab-like Rav4 I can see why people love the Rav. Its an easy to live with car and I literally maintain it and forget about it while I drive it. 90k miles in and she still runs like a solid workhorse. People with Toyotas and Honda will not be deterred from these cars (see my somewhat argument on why I feel Teslas will lose EV market share from these two and they will never deter Toyota and Honda owners away with their EVs).

    That being said though, I do like the new Equinox and if nothing, it will sell on looks, features, and value. But not offering the hybrid option will be a missed opportunity when literally all of its competition offers an HEV option.

    Reply
  13. My wife purchased two Equinox in the bast ten years. She loves the latest with the 2.0 liter motor. She wanted the new one till I told her no more powerful options. She is looking at alternatives. Two time owner who wanted to be a three time owner.

    Reply
    1. Gary, buy the Equinox EV. I have a 2009 Equinox and I am waiting for my Chevy dealer to see and later buy the electric model. Read the other GM Authority articles about the Equinox EV.

      Reply
  14. I love the 1.5L Turbo.

    Reply
    1. All the big car mags rate the current RAV as noisy and rough. Read up a bit.

      Reply
      1. I love the 1.5L Turbo.

        Reply
        1. From Car&Driver: “The workaday four-cylinder can be gruff, especially during highway-passing attempts, and the transmission on our test vehicle seemed to stumble when called upon for a downshift. Workaday describes the handling as well…”

          From Motor Trend: “We never loved the driving experience of base models and their thrashy engines…”

          You HAVE heard of those two publications, haven’t you? No?

          Reply
          1. Stealing my name again huh? Can’t be original and just try and troll with fake opposite views, you aren’t fooling anyone. I would never call the 1.5 a pipsqueak motor as it is far from it. Only uneducated non car guys don’t grasp what torque does in a larger family vehicle.

            You mention highway passing, how many are passing on a two lane road? The people who buy these certainly aren’t the type that pass on two lane roads. You don’t need to floor it to pass on the highway when cruising, that is a 1% of the time situation. You know what they do the other 99% of the time? Cruise, pull away from stop lights, stay the speed limit up a hill which the 1.5 is superior to the NA 2.5 in all those scenarios (I know, we have owned the Rav4 with that motor and had plenty of rentals with the 1.5). Give me the broad torque of the 1.5 any day over the peaky revving 2.5 that any hill would down shift and had to rev to 3k leaving stop lights to keep with traffic. Some people just are clueless….

            No one is saying it will dethrone, but it can chop in to the lead some, especially when they add a second hybrid powertrain option.

            Reply
  15. No. To put it simply: GM products are not as reliable as the competition.

    Reply
    1. Don’t put it simply, provide your data source.

      Here’s a bit:
      “Chevy Outsold Honda By Over 129K Units During Q2 2024”

      Reply
      1. Oh contraries’, reliability certainly does contribute to sales, and especially sales growth. Quality, perceived quality, reliability and perceived reliability certainly do contribute to sales and especially sales growth in tight competition.

        Where’s the data about GM’s reliability as was asserted above?

        Reply
  16. Not going to win the sales race especially with the CRV. The CRV has much more cargo space. Rear seats up -39.3 vs. 29.8 cu. ft of space, and with the rear seats down- 76.5 vs. 63.5. I don’t get GM at times, you redesign the vehicle-2025, and you do NOTHING to make the cargo space more spacious. I like Chevy, but I won’t buy an Equinox. I’ll stay with my CRV and Traverse.

    Reply
  17. Honda and Toyota owners are traitors.

    Reply
    1. I love the 1.5L Turbo.

      Reply
    2. Traitors to what? The country? They produce more cars in the US than the Detroit 3 as per a recent article on this site.

      Reply
      1. And most the profits go back to Japan to buy whale meat.

        Reply
        1. Oh but most people will tell you “But you typed that with an iPhone made in China.” So none of that should matter then right?

          Reply
          1. Ahhh but Apple is an American company. Adds to US net growth.
            Outsourcing to lower cost “sources” increases an American company’s profits.

            Reply
      2. 85Zingo: Follow the money.

        I refuse to ever buy a Japanese brand vehicle because I refuse to support the Japanese home land. Too many American’s will never forget the attack on 9/11. So why do so many American’s conveniently forget the attack by the Japanese at Pearl Harbor? I won’t.

        Reply
        1. Lmfao talk about peak human ignorance.
          Let me guess you won’t buy a Ford because its founder Henry Ford was big on antisemitism.

          Reply
  18. Yes it “could” but it won’t! It looks about 10 to 15,000 cheaper than the base trim options on either of those models.

    Reply
    1. And will go mid 30’s vs the 50’s of the rav4, so looks 10K cheaper, is actually 20K cheaper, and will save you 3-5K in interest. That’s way better than a couple MPG’s.

      Reply
  19. All I know is Toyota must feel it has no competition, at least as far as the RAV4 Prime is concerned…. Although being very very expensive it still sells since GM is giving it no competition, and the differential geared transmission does not have the reliability troubles of the typical CVT… Those things are much more like the VOLT and ELR transmissions (also made in Japan) that they really shouldn’t be called CVTs anyway since there are no belts.

    Could GM make a competitor? I would say yes, but the Caddy CT6 while being well liked is one thing, but then the CT6 PHEV was a Rube Goldberg contraption that was overly complicated and gave mediocre mileage..

    They should have just upscaled the perfected GEN2 VOLT design….

    It was Jaw Dropping to me that Ms. Barra decided to drop usage of the GEN 2 volt technology. I doubt her qualifications as an engineer since even low IQ people would realize they really had something that could be used in multiple places, like a mid-sized Station Wagon like the Equinox or Blazer.

    Of course, now supposedly they are bringing that all back, after wasting $millions. I’m not holding my breath.

    Reply
  20. I’m the proud owner of a 2019 Equinox with the 1.5
    that was smashed while parked the day before Labor day on the streets of NYC (hope to get it back soon). It’s a great SUV but the 2025 is light years ahead of mine and would be a homerun except it needs more powertrain choices. This same model has the new 1.5 Plug in hybrid in China and I know GM announced they’ll get PHEV’s by 2027 why not now?I in the meantime make the 2.0 an option. Mary Barra said on the morning show this morning we’re giving people options, not really! ICE and EV’s why late on hybrids?

    Reply
    1. I’m sorry to hear that. I live in North NJ and my XT5 is forbidden to be taken into NYC unless I don’t plan to stop and park it. My Rav with her battle scars from the Mrs. beating it up gets that job now.

      Reply
  21. unless the equinox is getting hybrid power then it will remain under top 3. not everybody has ev equinox money and the current equinox powertrain is uncompetitive to put it lightly.

    Reply
  22. Kind of sad, IMHO, when everybody is getting worked-up over a little SUV….
    May as well be a Maytag forum arguing if Speed Queen has a better rinse cycle.

    Reply
  23. They need a hybrid version just like the competition has. I work for a Honda store and 70% of our sold CR-Vs are the new Hybrids. Not opinion, just fact. I see a million RAV4 hybrids out there as well.

    Reply
    1. @Bryce
      I can understand that thought but Chevrolet has the Nox EV which would basically be their so called hybrid model.
      GM can very easily sell 100K of those no problem if they actually want to (which who knows if they actually do)

      What the Nox needs in my opinion is a more powerful option. That could be a bigger engine (Highly unlikely) or just a bigger Turbo on the current engine.

      Reply
  24. Curious as to why the Tesla Model Y is not on the graph?
    It is second (behind by a hair at that) to the Toyota Rav-4 in the USA

    It is most likely going to be the best selling vehicle in the World back to back years as well.

    As far as the Nox is concerned, this new model is a much better execution but it most definitely needs an update in the engine department. At bare minimum offer a bigger Turbo option with more power.

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  25. The new Nox is a promising entry in the overcrowded crossover arena. However as with many of their new entries GM only half bakes it’s bread. Starting with rear cargo space the new Nox actually loses a slight amount of room compared to before when it should be gaining and generally has the least space in its class. The 1.5 is adequate as a base engine but shouldn’t be the only choice when literally every other competitor offers a power option. Worse, fuel economy actually decreases on both FWD and AWD versions. Not offering a hybrid or PHEV was also very short sighted as sales of those has exploded the past 4 years with higher gas prices. Another problem is the fixed second row seat that barely reclines. There is no 3rd row seat so this screams cost cutting on gM’s part. Other minor annoyances include not offering interior color options on most trims. The Active for instance only comes with the maple sugar/black combo with no other choice. The RS is all black with minor red piping and the LT comes with black cloth only. The only way to get a color option is on the LT by spending 2200 bucks ot get fake leather seats. Worse all the interiors have gone total black now even the headliner and pillars which wasn’t the case on the previous model.

    With all that said I think the new Equinox will continue to sell well but the above will continue to hamper it from ever reaching above that. GM’s reputation for unstable reliability will also hamper it whether its justified or not.

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  26. You except them to get close 200k sales more ? I have bridge to sell you then .had they put 2.0l in maybe maybe people would be inclined to switch but they would still be short

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  27. We got a 2024 Equinox. Not happy with the gas mileage. Three fill ups to travel 700 miles? I do like the legroom and space and cargo room. I sat in the 2025 and the seats seem different; better. Maybe not as much leg room though.

    Reply
    1. I’m noticing that with my rental 2023 Malibu with the 1.5T and CVT. The mileage reported by the trip computer is good but the gas gauge falls alarmingly quick and the small 15.8 gal gas tank doesn’t give you all that much range. I suppose it could be worse. The 2016\2017 version of this car only had a 13 gallon tank so it was even worse back when this car was introduced. It’s a weight saving technique for better MPG mainly

      Reply
  28. The lack of an up level engine hurts. The 1.5 is adequate but should have been upgraded if no upgraded engine was to be available.

    No hybrid option is a killer.

    GM doesn’t take this segment of the market seriously any more..

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  29. I’ve read most of the comments and see so many talking about Hybrid. Why? The future (no matter what Toyota tries to sell us) is NOT hybrid. Why would anyone want both the ICE and battery packs along with the more complexity of hybrid over ICE? It makes no sense.

    The future is EV plain and simple. You may not like it. You probably don’t understand it nor have you driven one is what I would suspect. But EV is where it’s at and I’m including PHEV in that EV side. Although the PHEV’s still have more than double the complexity of EV’s, they are way more viable than hybrid only.

    When you factor in the ICE Equinox along with the EV (after all, they are both the Equinox correct?), then I say the Equinox has a very good shot at closing the gap with both Toyota and Honda. Especially when they both are fighting the EV transition and will soon be left in the dust.

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  30. It needs the diesel to stay competitive.

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  31. IF it had aq better engine it would outsell them all. No power, No dominance. Get a new engine in there

    Reply
    1. No it wouldnt. Even if it had the vaunted 2.0L turbo and the much needed hybrid powertrain available it would only be the second best seller over the CRV and at most close to RAV-4 sales. GM still have a ways to go before they convince a lot of people to even consider a Chevrolet vehicle, the good news is that they are at least getting better.

      Reply
  32. J’ai eu un Equinox 2018 avec moteur 2.0l turbo. Véhicule très performant et économique. Je viens d,essayer le modèle 2025 avec le moteur 1.5L turbo avec transmission 8 vitesses: la puissance est déficiente. Je ne crois pas en l’économie d’essence projetée par GM, c’est faux le moteur est toujours d’un kickdown à l’autre. GM mettez le 2.0l turbo dans l’Equinox et le Terrain, moteur super fiable et économique. Je m’ennuie de cet Equinox 2.0 L. Au moins il était fabriqué aux USA et au Canada. Là je roule en Buick Envision Chinois seulement pour le moteur 2.0L. quand même décu de GM à ce niveau. Les VE se vendent car hyper subventionnés par le gouvernement. Rien d’autre.

    Reply

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