The feelings may be somber, but yesterday, it was a day for Holden fans and enthusiasts to celebrate the brand as the Holden Dream Cruise brought over 1,000 iconic Holdens to Elizabeth, South Australia, according to ABC.
Holden announced the Dream Cruise, which took a page from Detroit’s iconic Woodward Dream Cruise, to send the brand’s historic manufacturing presence out with a bang. The lead car was the first Holden ever built, a 1948 48/215, while the final car was a 2017 Holden VF Commodore Series II—the last car Holden will build.
The six-mile parade route brought every iconic Holden nameplate out of the woodwork and into the spotlight, including Torana, Monaro, Sandman, Commodore, Kingswood.
On Friday, October 20, Holden will finish building the final Commodore, which is already in production. The brand previously said it will not hold any sanctioned public events for the occasion. A handful of assembly workers will remain on the job after Friday to begin the decommissioning process at the Elizabeth assembly plant. The remaining workers will begin a new chapter in their lives.
“It’s hard in South Australia to know someone who hasn’t worked at Holden,” Holden executive director of manufacturing Richard Phillips said.
“I think it (Holden) holds a very special place in people’s hearts.”
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