GM has released yet another new ad as part of its ongoing, multi-million dollar ad campaign for the 2022 Chevy Bolt EUV and Bolt EV.
Entitled ‘The Future is Right in Front of You’, this ad shows a father driving in a 2022 Chevy Bolt EUV with his young daughter in the back seat. The daughter proceeds to ask her dad “when is the future?”, an inquisitive and profound question characteristic of a young kid, prompting him to reply that the future is “what’s ahead of us.” The daughter says she doesn’t get it, so the dad replies “so now we’re in the present, but now we’re in the future,” before switching on his vehicle’s hands-free Super Cruise system and demonstrating the semi-autonomous driving technology.
This Chevy Bolt EUV advert is part of GM’s new ad campaign for the electric compact car, which debuted earlier this spring. The new ad campaign is intended to boost Bolt sales following the vehicle’s large-scale battery fire recall, which forced GM to recall all 140,000 examples of the Bolt and Bolt EUV and issue a stop-sale order on the vehicles. This new ad campaign will give the Bolt the second-highest media spend at Chevy this year behind the Chevy Silverado truck model line. Chevy marketing boss Steve Majoros has predicted Bolt sales will reach a record high this year as a result of this ad campaign, topping the previous high of 23,297 units sold back in 2017.
GM restarted production of the Bolt EUV and Bolt EV at the GM Lake Orion Assembly plant in Michigan in April. Production of the vehicles had been offline since late 2021 as GM concentrated on manufacturing repair parts for recalled vehicles. A stop-sale order was also active on both vehicles during this time, preventing GM from being able to market and sell the vehicle.
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This example is a former NCRS award winner.
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Breaking out the spec sheets for a comparison.
Plus, a nationwide lease on all-electric off-road Pickup and SUV.
Extra comfort for rear-seated passengers.
Filings made in 24 countries, so far.
View Comments
THEY SHOULD CHANGE THE NAME AND DESIGN WITH THE NEW ULTIM BATTERY
What a stupid ad. Then again most of gm's advertising is lame.
So many naysayers here again! But your posts will not stop Chevy Bolts from leading the sale in the U.S. and be one of the leaders in the world. Not everyone can afford a Tesla Model 3.
Toyota is leading domestic sales and with current gm leadership they will continue to do so for the foreseeable future.
So you prefer a Toyota?
If I were to buy a new car at this moment it probably wouldn't be a gm product because my lifestyle requires a b/c segment ICE car or crossover. Lowercase gm is just not very competitive in that space and many other manufacturers simply offer much better products.
I used to work with a Raymond Ramirez. Are you perchance and HVAC engineer?
I can't believe I got 8 downvotes for asking Raymond Ramirez if he's the guy of the same name that
I used to work with.
Must be an awful lot of anti-EV bots on this thread. Im pretty sure I know who two of them are.
I'm not anti-BEV, just sick of them being forced down consumers throats. You can own your BEV, I honestly don't care. I'm not trying to take any of your rights from you. However, if you could keep your extremist views on the west coast I'd really appreciate it.
The performance of BEVs is undeniable, but for certain people they don't meet the needs of their lifestyle. I'm also sick of BEV supporters claiming they have "no maintenance". They still need wheel bearings, suspension components, and all sorts of other normal wear and tear items that are costly to replace, including sometimes the battery pack. And let's not pretend like the carbon footprint of a Hummer EV or Model X with full leather interiors is any better than a modest trim compact commuter car...
That’s interesting to me. So you feel like they’re being shoved down your throat? Where? How?
I’m of the camp that if you don’t want an EV, don’t buy one, but don’t go around smearing them with misinformation.
When people intentionally show up in the comments section of an article on EVs that no one forced them to click on and read, then they post a bunch of anti-EV misinformation, then I’m going to shove a bunch of EV facts down their throats because other people are going to read those false comments and become misinformed. Maybe that comes across as going around and forcing EVs on people.
Toyota will fall by the wayside because they’ve been naysayers is BECs for so long hoping they could push the hydrogen fuel cell economy on us. How many Toyota Mirais (h2 fuel cell cars) do you see on the streets? I’ve never seen one. They put their money on the wrong horse and now they are seeing the error in their ways and suddenly scrambling to catch up in the EV market. Not saying they go under, but they really missed the boat and this will hurt Toyota for at least a decade while they play catch up. Tesla, GM, Ford, and VW have a huge lead on them in EVs. The fact that their current ICE vehicles are selling well is immaterial to where they will be in 5 years.
Toyota is laughing all the way to the bank as they snatch up market share. They aren't scrambling to do anything, I promise you that.
Toyota is laughing all the way to the bank as they snatch up market share just like the last horse salesman in town was doing when all the other horse salesmen switched to selling automobiles. Their market share in ICE vehicles isn’t worth much as the ICE vehicle goes through its market death throes.
I know you disagree. But please remember this conversation so in five years you can remember that I told you so.
well today, toyota's market cap is 5X gm's. few are buying your prediction.
Yeah cool. I don’t put stock in static figures. I look at data over time and do my own analysis to look for trends. Check back with me in 5 years. Toyota said for years that they weren’t interested in EVs because hydrogen fuel cells were the future. Now all of a sudden, having not sold any more Mirai H2 cars, they are scrambling to get an EV to market. What does that tell you? It tells me they finally realized they were wrong and they’re getting left behind so they are scrambling to try to salvage it. Toyota has got to be shaking in their boots right now. 5 years. Mark my words. Not saying bankrupt or anything, but just behind the curve. Hobbled if you will.
Lol, that's what people like you keep saying, "5 more years." It's been 5 years and the tech is still basically the same...
Only now people know about battery degradation, the impact the mining for nickel and cobalt has on the environment, the labor intensive, dangerous, carbon demanding process of recycling batteries. Spoiler alert... Batteries aren't as good for the environment as they want you to believe. They're just higher profits for the car manufacturers.
Just follow the money. The current regime has billions at stake with investments in battery, solar and wind tech. That is the real motivator here not saving the environment as they keep claiming. As the president from 2 terms ago said- "tell them what they want to hear and when you get into power do what you always intended."
just follow the money indeed. the oil industry has had its claws in to us for generations and they are realizing people are finding a way out of their financial grasp.
wow, you are really showing the additional layers of your ignorance. Batteries get cheaper every year. EVs get longer range every year. Charging gets faster every year. battery longevity gets longer every year. the grid energy these cars run on gets cleaner every year. Battery chemistries are constantly being tweaked to reduce cobalt. Basically any available metric of batteries/EVs improves every year (with exception to the year of supply chain and chip shortages that have affected everything, including EVs). Even if one were to cherry pick, there is essentially no viable metric in which what you said makes sense.
As for battery longevity, that is overstated as the average battery will last longer than the car it is in. As for batteries being bad for the environment, thats no secret. the misinformation is that its not worth it in the long run. you make a battery for an EV once for 100,000-300,000 miles of battery life, but you mine oil every single day to drive your ICE vehicle. the time it takes for the added environmental cost of battery production vs an ICE vehicle is about 18,000miles of driving. Once you've put 18,000miles on your EVs odo vs a gas car, you're in the black.
Profits for car makers? please! Everyone (except you apparently) knows that car makers get their real profits on the maintenance side. Thats why its so hard to find a dealership thats pushing their EV products over their ICE products. Because there is no maintenance on EVs and they want that future maintenance income from you.
I bought a Chevy Volt in 2013. Its been paid off for years and it still works great. no battery degradation. the dealer saw my good credit and tried to steer me toward a gas powered SUV. that was wise of them seeing as how I dont think Ive given them a dime since.
you keep saying words, but you still havent managed to say anything correct.
Quote- Because there is no maintenance on EV's.
While it's true there is less maintenance on EV's saying there is none is 100% ignorance on your part. So EV's don't have tires, brakes, batteries, suspension components, windshield wipers and coolant? And what about that thing called a motor. That is a moving part and it has yet to be seen how long the average life of any given motor will last under the day to day stresses of use. Several Tesla owners have had to replace the motors in their Model S vehicles of varying miles and GM has a very troubling track record with reliability so let's see how long the Bolts last. Taking the internal combustion engine out of the equation does not equal zero maintenance just less. Car and Driver earlier this year ran a very informative article comparing both an ICE and EV. With everything in consideration the difference in cost between the two was not very much over time.
dude , chill. I'm sorry I didn't put quotes around the word "no". Obviously, OBVIOUSLY there's some maintenance. There's maintenance required for my fence and its just wood with no moving parts. So to any reasonable person it should OBVIOUS that when I say there is a car with "no maintenance" I mean "very little in comparison." But somehow assuming that you're a reasonable person makes me "100% ignorant".
the point remains 100% solid that dealerships were trying to steer people away from EVs because they would lose out on maintenance revenue.
I gave an entire list of counterpoints to "hacksaw's" baseless argument and you cherry pick one of the things on the list and attack the semantics of it to try to show that my entire argument is off base and that i am "100% ignorant"?
Well, I guess that's what one does when one has no valid argument.
Peter G is that you? I knew you would just have to respond back to that. It's so fun getting you electric car humpers all stirred up
When can you actually buy a new bolt? You cannot buy 1 currently in Minnesota. Seems like a long way out to be able to walk in to a dealer and buy 1 off the lot. Dealers have new bolts just sitting there without new battery packs. These cars have already been sitting for 7 months plus!
I'm seeing several available now in dealerships around me all for sale.
That is what it looks like in Minnesota too! But you can not actually buy them. They do not have the battery replaced and they are not for sale.
They are listed on the websites and available for purchase.
Hydrogen is only useful for long haul trucks.
Building out its infrastructure is far more expensive for the average vehicle compared to ICE and Electric.
Hydrogen is an unneeded extra step with huge energy efficiency losses. The only value of hydrogen will be when fuel storage density is more important than cost per mile. So it _may_ become useful in longhaul trucking. Air travel is a strong potential. But passenger cars can already go as far as they need with batteries so increasing your fuel costs 5-fold and doubling the cost of your vehicle's propulsion system to increase range between fueling stops is a non-starter. Hydrogen is simply too inefficient.
A key point to remember, that many people dont understand, is that hydrogen is not an energy source, its an energy storage medium. You can make hydrogen from water and electricity. You can even use solar panels to make that electricity. but youll end up get 4 times as far on that same amount of produced electricity if you put it straight in to a battery rather than trying to make, compress, cool, store , and transport hydrogen. And thats just simple thermodynamics.
Ford just recalled 350,000 ICE Expeditions and Lincoln Navigators for risk of engine fires and urged 39,000 owners to park them outside, but thanks for playing along
Yes for you, john, in your gasoline car!
Don’t forget about the recent Hyundai/Kia ICE recall for fires. That was nearly 1m units. Also told the customers to park outside.
So how do you propose to store energy? Cause you need to store energy to fuel electric vehicles, no? Aren't there also inefficiencies in charging BEVs? I think it's something like 25% loss from plug to battery in the form of heat (thermodynamics), but apparently you know everything, so you knew that.
Hydrogen is the most sustainable way to store energy for use during high demand, when renewables can't meet grid requirements, which is pretty much all the time. Really nuclear should be more heavily invested in than solar and wind, but nobody wants to talk about that.
In 2009 GM produced over 100 special Fuel Cell powered Chevy Equinox and ran then for years. I have the original Owner Manual and refueling is complex, having two connections at the same time, one for the hydrogen and one for electricity. These were the very first electric Equinox (and the very first electric crossovers in the. world) as they had an electric motor and a small battery to store energy generated by the fuel cell .
But GM saw that they were not as good as expected and decided to go for a better hybrid instead, the Chevy Volt .
Going to Fuel Cell power is worse that gasoline!
I don’t claim to know everything. But I am a licensed professional engineer with 22 years in the energy industry, a member of the Association of Energy Engineers, someone who has owned an EV for 9 years, someone who passionately reads articles on EVs, smart grids, energy storage, and renewable energy generation on a daily basis. My home is a 1923 craftsman that I have turned in to a net zero house including covering the energy consumption of both of our electric cars. No, I don’t pretend to know everything, bit compared to you hacksaw (what are you at catalytic converters thief?), it just appears that I do.
There are many many ways to store energy from renewable sources. Hydrogen is one of them and it is by far not the “most efficient” like you claim. Batteries (LiIon, LFP, recycled ev batteries, flow batteries,etc), pumped hydro, Sisyphus engines, compressed air storage to make a few). Hydrogen is on that list, yes, but it’s not the most efficient round trip. Also, I never said hydrogen had no place but o did say it had no place in passenger vehicles. From what I’ve been reading anyway, ammonia make a better energy storage due than hydrogen if it needs to be transported.
Just stop. You don’t know what you’re talking about so stop arguing.
*Fuel cells and hydrogen combustion engines are more complex and less profitable for manufacturers than BEVs... In terms of user convenience and sustainability, manufacturers truly don't care.
Lmao what a tool, you do realize these are sh*tty cars right? Have you ever been inside one or do you just shill this hard for anything with the gm name attached to it?
Sounds like someone is special interest! I'm not thief buddy, but way to personally attack someone who isn't brainwashed into thinking the exact same way as you. Ammonia is ok, but it requires more work and storage space. We use it here for ice arena cooling... Hydrogen is a more versatile and easily usable storage medium. I bet you live on the west coast, stay there.
I'm special interest? For promoting the democratization of energy and personal independence versus reliance on another big industry? Not sure how you arrive at that conclusion but knock yourself out.
Hydrogen is a sh!ts#ow to work with. As a small molecule it is more prone to leakage than any other compressed gas making existing gas infrastructure useless for it. Hydrogen is the most energy dense combustible molecule by mass, but far from it by volume. "practical" use of hydrogen as a fuel requires liquification and cryogenic storage which is energy consuming and anything but practical.
as it relates to your knowledge of ammonia, using it as a refrigerant for ice rinks is not remotely the same thing as using it in combustion. Every time you talk you further belie your intelligence.