2022 Chevy Bolt EUV ‘The Future Is Right In Front Of You’ Ad: Video74
GM has released yet another new ad as part of its ongoing, multi-million dollar ad campaign for the 2022 Chevy Bolt EUV and Bolt EV.
Entitled ‘The Future is Right in Front of You’, this ad shows a father driving in a 2022 Chevy Bolt EUV with his young daughter in the back seat. The daughter proceeds to ask her dad “when is the future?”, an inquisitive and profound question characteristic of a young kid, prompting him to reply that the future is “what’s ahead of us.” The daughter says she doesn’t get it, so the dad replies “so now we’re in the present, but now we’re in the future,” before switching on his vehicle’s hands-free Super Cruise system and demonstrating the semi-autonomous driving technology.
This Chevy Bolt EUV advert is part of GM’s new ad campaign for the electric compact car, which debuted earlier this spring. The new ad campaign is intended to boost Bolt sales following the vehicle’s large-scale battery fire recall, which forced GM to recall all 140,000 examples of the Bolt and Bolt EUV and issue a stop-sale order on the vehicles. This new ad campaign will give the Bolt the second-highest media spend at Chevy this year behind the Chevy Silverado truck model line. Chevy marketing boss Steve Majoros has predicted Bolt sales will reach a record high this year as a result of this ad campaign, topping the previous high of 23,297 units sold back in 2017.
GM restarted production of the Bolt EUV and Bolt EV at the GM Lake Orion Assembly plant in Michigan in April. Production of the vehicles had been offline since late 2021 as GM concentrated on manufacturing repair parts for recalled vehicles. A stop-sale order was also active on both vehicles during this time, preventing GM from being able to market and sell the vehicle.
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The future was right in front of you before it burst into flames.
so far 16 chevy Bolts have caught fire and the fix is already happening. Just today I read about a huge recall of gasoline fueled Expeditions and Navigators due to, coincidentally, 16 fires that occurred, 14 of which when the car was parked, off, and no keys in the ignition.
the reality of the situation is that Internal combustion cars catch fire FAR MORE OFTEN (about 6x as often) as electric vehicles.
The main difference is that batteries can go into self sustaining thermal runaway as the batteries contain both oxidizing and reducing metals… So they can’t really be extinguished, short of letting it burn out or burying it. Whereas a traditional ICE fire can be extinguished by conventional methods readily available to most emergency services.
Another primary difference is that when your ICE vehicle catches fire while you’re driving it, you’re lucky if you can panic stop and jump out in time whereas an EV that catches fire while driving it, will start to smolder and send you noticifaftaikns. You will then look for the next exist and pull over in an open space, grab your belongings from the glove box and trunk and sit back at a safe distance to call the fire department.
But that’s current battery tech anyway. Battery tech is still so in flux that the likelihood of those events will continue to decrease. Some pouch style lithium polymer batteries can be cut in half, stabbed, shot at, and burned with a torch while still co tiny of to put out energy and while not catching fire. ICE technology is long in the tooth. It’s current problems are not likely to be solved. BEVs are new to market and their tech is improving at the rate of cell phones.
We’re you responding to me? I stopped reading after the first 4 words once I realize you are a shill.
I’m a shill? A shill for whom, “Big Earth”?
Not sure why you would call me a shill when I promote personal energy independence over continued reliance on large industries. That would be the opposite of the definition of a shill. I guess when Fox and Friends taught you to use that word they didn’t actually teach you what it means.
Pro Tip: if you want to know the definition of any word type “def: [word]” in to google.
Okay GMA… where is the link to the video….
You talk about these ads but you usually forget to LINK to them….
Literally nobody cares.
What a douche posting some video when nobody but yourself said anything about it.
The whole article GMA posted was about this video ad… some may want to actually WATCH it. Apparently upvoters agree!
Unfortunately, actually finding a Bolt to buy is almost impossible. There are almost none on the lots and orders seem to be on permanent hold.
if you’re looking for one right now and can’t find one, I’m sorry to hear that. On the other hand it is great news that demand for EVs is so high dealers can’t keep any in stock and have back orders.
“GM restarted production of the Bolt EUV and Bolt EV at the GM Lake Orion Assembly plant in Michigan in April.” Two dealers I spoke with still cannot sell Bolts as of yesterday 5/18/22. They have plenty of cars, but they don’t have the batteries to replace the ones that came with the brand new 2022 Bolts so they cannot sell them. What are ya’ doin’ Chevy???
Bolts are getting sold as soon as they hit the lots and batteries are getting replaced. I see lots of “Just got my Bolt” posts on the Bolt subreddit.
Yeah nobody would ever lie to inflate sales on Reddit lololol.
They restarted production , they are spending millions on advertising and I still have a car that needs a battery replaced.And it will be a year in July..I call, I email, I get the run around.
Once your recall bulletin changes from 212343880 to 212343881 your Battery is ready and you contact the Dealership so they can order it and get it shipped for replacement!
GM is focusing on the 2017-2019 Models first and of those they are focusing on the most at risk first, then they will move to the other model years as available.
With gas prices going up and BEVs clearly not ideal for everyone (ICE cars account >90% of the market) when is gm going to start focusing on their all but abandoned B/C segment… the lowercase gm offerings in this segment are just not competitive, stock price and shrinking market share clearly reflect this. Might be time for Mary Barra to be held accountable for some of her questionable, short-sighted decisions.
Car sales are non-existent. Many companies are dumping them in favor of CUVs.
VW even just recently killed several car models in the states.
Please go double check Corolla, Camry, Civic, and Accord sales numbers for 2021… There’s probably about 1 million domestic sales with just those 4 models. Tesla, the most popular BEV company only sells about 33% of that number with their ENTIRE lineup. So you can pretend to know what the market wants, but the simple truth is, you don’t know.
Thumbs down? Do you not appreciate factual statements based in reality on concrete numbers?
you can pretend to know statistics but the simple truth is that you don’t.
Overall car sales have plummeted nationally and globally. Meanwhile total EV sales are growing 50%+ year over year. Some countries sell more EVs that ICE vehicles already. With the exponential growth of EV sales that will happen in the US before you know it.
Furthermore I would add that every single EV maker in the US is selling every EV they are able to make and trying to increase their production. Its a 1-2year wait for a Tesla, 1-2year wait for Ford F150Lightning. 1yr+ wait for a Mustang Mach-E, etc, etc. EV sales are not currently constrained by demand, they are constrained by supply. And every year they get better and the infrastructure improves. As EV production keeps growing to meet demand, demand will continue to grow.
Lol. Ok. Supply side can try to manipulate demand all they want, but the fact is we live in a demand based freemarket… Funny how it seems like the Dems are the new arbiters of supply-side trickle down economics.
I’m sorry if you were unable to understand. I feel like you are trying to sound smart by talking about supply side vs demand side economics, when thats not really relevant here.
Ill try again for you.
If they are making as many of them as they can and not only are they selling all of those but there is a waiting list, then it simply means that people want them. You made a statement suggesting that people don’t want EVs and I have shown that clearly is incorrect.
I’ll explain again for you… If people really want to purchase something companies figure out a way to make it. Toyota has figured out how to continue to make cars and thus now have the largest market share in the United States… It’s really not rocket science, despite what Mary Barra wants you to think. Bah bah.
Okay genius, manufacturing lines and global supply chains don’t spring up over night. There’s also currently a global chip shortage. The legacy automakers have only gotten serious in the last couple years and are late to the game that Tesla started. Tesla is a start up with 50% year over year production growth which is unprecedented. And yet, all these cars are selling out an d back ordered. Will the companies figure out how to increase production to meet demand in the years to come? Of course they will. But that doesn’t happen over night. It’s not as simple as you seem to think it is. Ford decided to double the output of the F150lightning immediately after realizing how popular it was and they still sold out. These aren’t rubber balls that you can simply call up a factory in China and have them double your production over night. These are complex machines with very extensive supply chains.
Damage control much lower case GM? This just shows where all their eggs are. How about advertising what your currently selling like the Camaro and Malibu, your only two cars left besides the super Vette? So many folks I have spoke to don’t even realise these two vehicles are even being made as they are never seen on lots, never spoken about or advertised and GM just doesn’t care. Pathetic!
Maybe not were you’re at but they absolutely at dealerships
Fortunately GM will be brought to its knees with the 2022 recession, $5 gas & soaring interest rates.
Time for Chapter 7 and the end of GM.
Excellent ad. Directly gets the point across with a bit of gentle humor. It will have a good shelf life – it’s one that people will enjoy seeing multiple times. Bravo Chevrolet for finally standing behind the Bolt and doing it well.
Bolt is one of the most underrated offering .. its a cute little product. They needed a little more glamour ( its a better affordable offering than most electric cars but none cares it as there is no glamour or fast charging , even an awd would have made a difference and all the battery fire stories made it look very bad too ). If i was doing bolt, i would have made it standout on some places, example : design in most aerodynamic design or something similar so people can talk about it. The sad part of bolt is there is nothing people can talk about.
The future was in front of me in 2018 when I purchased a Bolt and then it wasn’t when gm repurchased it in 2021
The only future is the scrapyard for that rolling fire hazard bolt.
The reality is that internal combustion cars burn at 6x the rate of EVs. Just today Ford recalled 2020-2021 gas fueled Ford Expeditions and Lincoln Navigators due to 16 occurrences of fires, 14 of which occurrence when the car was parked and not even running. thats coincidentally the same number of Chevy Bolt forest that have occurred so far. they have since identified the issues with the Bolts and the fixes are happening. They do not yet know why the expeditions/Navigators are catching fire. they are urging people to park them outdoor away from their homes.
THEY SHOULD CHANGE THE NAME AND DESIGN WITH THE NEW ULTIM BATTERY
What a stupid ad. Then again most of gm’s advertising is lame.
So many naysayers here again! But your posts will not stop Chevy Bolts from leading the sale in the U.S. and be one of the leaders in the world. Not everyone can afford a Tesla Model 3.
Toyota is leading domestic sales and with current gm leadership they will continue to do so for the foreseeable future.
So you prefer a Toyota?
If I were to buy a new car at this moment it probably wouldn’t be a gm product because my lifestyle requires a b/c segment ICE car or crossover. Lowercase gm is just not very competitive in that space and many other manufacturers simply offer much better products.
I used to work with a Raymond Ramirez. Are you perchance and HVAC engineer?
I can’t believe I got 8 downvotes for asking Raymond Ramirez if he’s the guy of the same name that
I used to work with.
Must be an awful lot of anti-EV bots on this thread. Im pretty sure I know who two of them are.
I’m not anti-BEV, just sick of them being forced down consumers throats. You can own your BEV, I honestly don’t care. I’m not trying to take any of your rights from you. However, if you could keep your extremist views on the west coast I’d really appreciate it.
The performance of BEVs is undeniable, but for certain people they don’t meet the needs of their lifestyle. I’m also sick of BEV supporters claiming they have “no maintenance”. They still need wheel bearings, suspension components, and all sorts of other normal wear and tear items that are costly to replace, including sometimes the battery pack. And let’s not pretend like the carbon footprint of a Hummer EV or Model X with full leather interiors is any better than a modest trim compact commuter car…
That’s interesting to me. So you feel like they’re being shoved down your throat? Where? How?
I’m of the camp that if you don’t want an EV, don’t buy one, but don’t go around smearing them with misinformation.
When people intentionally show up in the comments section of an article on EVs that no one forced them to click on and read, then they post a bunch of anti-EV misinformation, then I’m going to shove a bunch of EV facts down their throats because other people are going to read those false comments and become misinformed. Maybe that comes across as going around and forcing EVs on people.
Toyota will fall by the wayside because they’ve been naysayers is BECs for so long hoping they could push the hydrogen fuel cell economy on us. How many Toyota Mirais (h2 fuel cell cars) do you see on the streets? I’ve never seen one. They put their money on the wrong horse and now they are seeing the error in their ways and suddenly scrambling to catch up in the EV market. Not saying they go under, but they really missed the boat and this will hurt Toyota for at least a decade while they play catch up. Tesla, GM, Ford, and VW have a huge lead on them in EVs. The fact that their current ICE vehicles are selling well is immaterial to where they will be in 5 years.
Toyota is laughing all the way to the bank as they snatch up market share. They aren’t scrambling to do anything, I promise you that.
Toyota is laughing all the way to the bank as they snatch up market share just like the last horse salesman in town was doing when all the other horse salesmen switched to selling automobiles. Their market share in ICE vehicles isn’t worth much as the ICE vehicle goes through its market death throes.
I know you disagree. But please remember this conversation so in five years you can remember that I told you so.
well today, toyota’s market cap is 5X gm’s. few are buying your prediction.
Yeah cool. I don’t put stock in static figures. I look at data over time and do my own analysis to look for trends. Check back with me in 5 years. Toyota said for years that they weren’t interested in EVs because hydrogen fuel cells were the future. Now all of a sudden, having not sold any more Mirai H2 cars, they are scrambling to get an EV to market. What does that tell you? It tells me they finally realized they were wrong and they’re getting left behind so they are scrambling to try to salvage it. Toyota has got to be shaking in their boots right now. 5 years. Mark my words. Not saying bankrupt or anything, but just behind the curve. Hobbled if you will.
Lol, that’s what people like you keep saying, “5 more years.” It’s been 5 years and the tech is still basically the same…
Only now people know about battery degradation, the impact the mining for nickel and cobalt has on the environment, the labor intensive, dangerous, carbon demanding process of recycling batteries. Spoiler alert… Batteries aren’t as good for the environment as they want you to believe. They’re just higher profits for the car manufacturers.
Just follow the money. The current regime has billions at stake with investments in battery, solar and wind tech. That is the real motivator here not saving the environment as they keep claiming. As the president from 2 terms ago said- “tell them what they want to hear and when you get into power do what you always intended.”
just follow the money indeed. the oil industry has had its claws in to us for generations and they are realizing people are finding a way out of their financial grasp.
wow, you are really showing the additional layers of your ignorance. Batteries get cheaper every year. EVs get longer range every year. Charging gets faster every year. battery longevity gets longer every year. the grid energy these cars run on gets cleaner every year. Battery chemistries are constantly being tweaked to reduce cobalt. Basically any available metric of batteries/EVs improves every year (with exception to the year of supply chain and chip shortages that have affected everything, including EVs). Even if one were to cherry pick, there is essentially no viable metric in which what you said makes sense.
As for battery longevity, that is overstated as the average battery will last longer than the car it is in. As for batteries being bad for the environment, thats no secret. the misinformation is that its not worth it in the long run. you make a battery for an EV once for 100,000-300,000 miles of battery life, but you mine oil every single day to drive your ICE vehicle. the time it takes for the added environmental cost of battery production vs an ICE vehicle is about 18,000miles of driving. Once you’ve put 18,000miles on your EVs odo vs a gas car, you’re in the black.
Profits for car makers? please! Everyone (except you apparently) knows that car makers get their real profits on the maintenance side. Thats why its so hard to find a dealership thats pushing their EV products over their ICE products. Because there is no maintenance on EVs and they want that future maintenance income from you.
I bought a Chevy Volt in 2013. Its been paid off for years and it still works great. no battery degradation. the dealer saw my good credit and tried to steer me toward a gas powered SUV. that was wise of them seeing as how I dont think Ive given them a dime since.
you keep saying words, but you still havent managed to say anything correct.
Quote- Because there is no maintenance on EV’s.
While it’s true there is less maintenance on EV’s saying there is none is 100% ignorance on your part. So EV’s don’t have tires, brakes, batteries, suspension components, windshield wipers and coolant? And what about that thing called a motor. That is a moving part and it has yet to be seen how long the average life of any given motor will last under the day to day stresses of use. Several Tesla owners have had to replace the motors in their Model S vehicles of varying miles and GM has a very troubling track record with reliability so let’s see how long the Bolts last. Taking the internal combustion engine out of the equation does not equal zero maintenance just less. Car and Driver earlier this year ran a very informative article comparing both an ICE and EV. With everything in consideration the difference in cost between the two was not very much over time.
dude , chill. I’m sorry I didn’t put quotes around the word “no”. Obviously, OBVIOUSLY there’s some maintenance. There’s maintenance required for my fence and its just wood with no moving parts. So to any reasonable person it should OBVIOUS that when I say there is a car with “no maintenance” I mean “very little in comparison.” But somehow assuming that you’re a reasonable person makes me “100% ignorant”.
the point remains 100% solid that dealerships were trying to steer people away from EVs because they would lose out on maintenance revenue.
I gave an entire list of counterpoints to “hacksaw’s” baseless argument and you cherry pick one of the things on the list and attack the semantics of it to try to show that my entire argument is off base and that i am “100% ignorant”?
Well, I guess that’s what one does when one has no valid argument.
Peter G is that you? I knew you would just have to respond back to that. It’s so fun getting you electric car humpers all stirred up
When can you actually buy a new bolt? You cannot buy 1 currently in Minnesota. Seems like a long way out to be able to walk in to a dealer and buy 1 off the lot. Dealers have new bolts just sitting there without new battery packs. These cars have already been sitting for 7 months plus!
I’m seeing several available now in dealerships around me all for sale.
That is what it looks like in Minnesota too! But you can not actually buy them. They do not have the battery replaced and they are not for sale.
They are listed on the websites and available for purchase.