Despite currently being in the ninth model year of its ninth generation, Chevy Malibu sales were strong in Q3 2023, rising 54 percent from Q3 2022 figures to 33,280 units. Now, the average transaction price (ATP) of the Bow Tie brand’s sole sedan offering also rose during the same time period, albeit more mildly.
According to a report from Cox Automotive, the Malibu’s ATP over the course of Q3 2023 jumped three percent to $27,900. In regard to Chevy ATPs across all nameplates, the Bow Tie brand fell one percent to $48,074 over the course of Q3 2023, while sales increased 21 percent to 446,815 units over last year.
Meanwhile, parent company General Motors posted a 21-percent sales increase for a total of 669,199 vehicles sold during Q3 2023, while ATPs rose one percent to $52,117.
As a reminder, the Malibu has had a good sales year thus far. Through the first nine months of the 2023 calendar year, General Motors has sold more than 110,000 units of the midsize sedan, which represents an almost 40 percent jump from 2022 figures.
| MODEL | YTD 23 / YTD 22 | YTD 23 | YTD 22 | YTD 23 SHARE | YTD 22 SHARE |
|---|---|---|---|---|---|
| TOYOTA CAMRY | +1.67% | 217,975 | 214,403 | 32% | 35% |
| HONDA ACCORD | +37.79% | 152,202 | 110,463 | 22% | 18% |
| CHEVROLET MALIBU | +39.66% | 111,449 | 79,799 | 16% | 13% |
| NISSAN ALTIMA | -12.83% | 92,511 | 106,122 | 14% | 17% |
| KIA K5 | -7.41% | 49,594 | 53,563 | 7% | 9% |
| HYUNDAI SONATA | +5.97% | 37,341 | 35,238 | 5% | 6% |
| SUBARU LEGACY | +14.35% | 19,622 | 17,159 | 3% | 3% |
| CHRYSLER 200 | -50.00% | 1 | 2 | 0% | 0% |
| TOTAL | +10.37% | 680,695 | 616,749 |
It’s worth noting that the Malibu has posted strong sales figures for a few years now. As such, it may come as no surprise that General Motors is planning another generation of the Malibu after the current generation sunsets following the 2024 model year.
As a reminder, the current Chevy Malibu is offered with a single drivetrain configuration, namely the turbocharged 1.5L I4 LFV gasoline engine, rated at 163 horsepower and 184 pound-feet of torque, and a continuously variable automatic transmission.
Under the skin, the midsizer rides on the GM E2 platform, while production takes place at the GM Fairfax plant in Kansas City.
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Great article. So that grouping of mid-sized sedans is at nearly 700,000 thus far and it looks like this same group should hit around one million units for the year. And the Malibu is doing quite well. Now add in the rest of the cars (sedans/coupes) offered for sale and once again the sedans should easily top two million units. Now imagine if GM actually advertised and promoted the Malibu, CT4 and CT5. Then imagine if Ford actually had sedans.
Tell me again how everyone wants only SUV's and nobody wants sedans!! Total BS.
I'm driving a Fusion right now but hopefully in a CUV in a year or two. So, don't knock on me for the following.
After reading all the hoopla yesterday about Chrysler predicting a massive resurgence in sedan desirability (fueled solely by the predicted, massive success of the Trax, which everyone knows is a car), I 1) have to wonder where the new Malibu has disappeared to (again), 2) find it hysterical that automakers, like they did with the "EV Pivots" went WAY too far overboard in cancelling cars and 3) have to ask that folks remember that, unless money is really tight, folks 30+ will favor UVs over sedans. That doesn't leave a big chunk of buyers wanting sedans. But a significant enough number.
I say hogwash to Chrysler. But, yes, more cars is appropriate given the "gone way overboard" situation we're in now with too few cars.
It's another disgusting commentary on automakers over the last 10 or so years. With atrocious decision-making skills.
Watch the economy go down the toidy and automakers scramble to intro low-priced cars, en mass, in typical Lemming fashion. I'd be ROTFLOLing all day long and hope it happens.
I am sorry but I refuse to buy a vehicle that has less horsepower than my first car, a '97 Pontiac Grand Prix GT. It is 2023, and anything less than 200 horsepower is pathetic! I like the Malibu, but actually want the Buick Envision, but without a horsepower option, there's no reason to consider them! I despise Toyota's dash, but 301 horsepower is compelling though I would prefer it be all wheel drive or rear wheel drive!
I'm sorry, but what 97 Pontiac GP had more HP? Even if you had a 97 with the 3800, the HP would be about the same or maybe a little less. So it depends on which engine you had. But either way, that 97 GP would have more weight to carry as well.
Before you say stuff like that, you need to spend some time in that (Malibu) car. The 1.5L is a quiet, smooth and very efficient motor and it does what it needs to do just fine. I had one (2021) and loved it. The only reason I don't have it now is because I made the decision to go EV and the Malibu didn't offer that. But if GM brings the Malibu out in an EV, I will buy one.
This is very good news, and we're not even at the end of the year yet. GM needs to hit it out of the park with the design of the next generation Malibu.
Son is in grad school at Mississippi State University. Toyota, Nissan, Hundai sedans everywhere, an occasional Malibu. GM dropped the ball again.