For some critics, Cadillac’s decision to go fully electric by the 2030 timeframe is ambitious. However, by comparison, Jaguar is flat out aggressive in its EV transition timeline, with Jaguar Land Rover announcing in 2021 that the Jaguar brand would go full EV by 2025. Now, it looks like Jag is moving ahead with that EV schedule, overhauling its model lineup, production capabilities, and dealer count in the process.
Per a report from Road & Track, Jag has seen a significant decline in sales over the last few years, with just under 43,000 units sold globally in the year ending last March. Compare that to the 179,000 units sold in 2017.
Looking ahead, Jag will launch three new models on the all-new Jaguar Electric Architecture (JEA), the first of which will be a four-seater GT model set to launch by 2025. The new GT EV will offer up to 430 miles of range (likely under the WLTP testing standards) and pricing over the $100,000 mark, not to mention output figures over 575 horsepower, making it the most powerful road car the brand has ever produced. The two other models are expected to be fully electric crossovers.
The EV transition will also impact the brand’s production numbers, with a potential reduction to 50,000 units globally across all three of the new models. The shift to more-expensive pricing and lower volume could alienate some of the brand’s existing customer base, but Jag remains focused on ensuring that the EV transition is successful. To that end, the brand will also reduce its U.S. dealer count, with more than 40 dealers already voluntarily surrendering their franchises. All remaining dealers will be integrated with Land Rover franchises.
As for production, all ICE-based Jag models will be discontinued in preparation for full EV production. The current model lineup includes the XE and XF, assembled at Castle Bromwich, which also produced the now-discontinued F-Type. The company’s Solihull facility builds the F-Pace. At present, the only all-electric Jag on offer is the I-Pace, built by Magna Steyr in Austria alongside the E-Pace. Production of the E-Pace will end soon as well, while production of the I-Pace is expected to wind down to make way for the next-generation EV models.
Subscribe to GM Authority for more GM competition news, GM electric vehicle news, GM business news, GM technology news, and around-the-clock GM news coverage.
The sweepstakes closes on December 22nd and the drawing will take place on December 28th.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
View Comments
It seems the same self loathing ideologues who are running gm into the ground have been hired at Jaguar