For the 2024 model year, the Jeep Gladiator is to receive a mid-cycle refresh that will feature revised exterior styling, new trim levels, as well as updated technology and off-roading goodies. As such, Jeep dealerships across the U.S. are looking to move inventory of the pre-refreshed units to make room for the upcoming 2024 Gladiator, and to this end, 2023 Gladiator’s are receiving hefty rebates and discounts to incentivize customers.
As evidenced in a report from Cars Direct, these discounts are nothing to scoff at. For starters, every single pre-2024 Gladiator model listed for sale in the U.S. boasts a 10 percent slash in starting MSRPs until early October 2023. What’s more, this standalone deal can be combined with other incentives and dealer discounts, which is where the rebates get really spicy.
One dealer in California is offering a brand-new 2023 Gladiator Sport for $17,534 off the starting price. With a sticker price of $52,505, this obscene rebate includes a $5,251 manufacturer incentive and a $12,283 dealer discount. All told, this translates to a 33 percent reduction in the starting MSRP of the truck.
It’s worth noting that California residents enjoy an extra 5 percent discount on Gladiator Sport models, for a total of 15 percent. Of course, results vary drastically across the country, so be on the lookout for a 2023 Jeep Gladiator deal near you.
Another important figure to consider is how the market will react to these rebates. As a reminder, production of the Chevy Colorado and GMC Canyon – two midsize pickup trucks that the Gladiator currently competes with – is currently halted at the GM Wentzville plant due to the UAW-related labor strike. With that in mind, many potential Colorado and Canyon customers will be massively incentivized to acquire a Gladiator as opposed to General Motors’ two midsizers.
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It's important to note that, while this story is topping the news charts lately, these incentives and discounts are NOT national. Most new vehicle sales these days are in brain-dead California, so these big deals are only there. Locally, you can get $4K off a Gladiator, max, depending on dealer.
being a California resident isnt worth the 5% extra
Jeep may have saturated the off road market with too many Jeeps and Gladiators. Anybody who buys a Gladiator better be doing mostly off-roading. I rented one of these last year and the ride is brutal, just like a wrangler. All of the other midsize pickups ride like luxury cars compared to the Gladiator.
More importantly, almost nobody needs these off-road vehicles that everyone is buying anyway. And yet, you can find people in places like Georgia who think that they need an AWD vehicle in case there is a frost outside at some point.
Look at the people whining that Chevrolet tried to build a single entry level SUV (Trax) without AWD. It's completely ridiculous. I've lived in the rust belt most of my life and driven over 30 winters without AWD or 4WD without any issue. Most 4WD vehicles, including almost all of those Wranglers and Gladiators aren't full time 4WD anyway, so they are only going to help you once you're already stuck or in a ditch.
The Gladiator is just terrible. Was given one as a loaner while our Wrangler was in for service. Stretching the wheel base and adding a bed makes it drive terrible.
They were hard to get and extremely popular when they came out. You have to love the look I guess. When we bought our Wrangler you could hardly find one but Gladiators were on dealer lots everywhere. We learned why.
Jeep's problem, wanting $60K - $70K for a mid-size pickup, that is also a horrendous daily driver.
They actually start at like $40k (I'm seeing one nearby for $38k actually), but for me the biggest issue is that the bed is incredibly small, although a lot of people seem fine with that nowadays. The proportions of this thing with four doors and a tiny bed doesn't look good to me either.
Looking into the sales on this Gladiator, it really isn't that bad anyway. About the same as the Colorado has been over the last few years.
I get that they have too much inventory in places, due to price and Bronco success, but with the strike at this plant they will be constrained soon enough. This is great for customers though.
I'm in California but although it sounds like a good deal it's not. A Sport Gladiator should not cost 52k msrp. This insane price and interest rates is the reason they're struggling to sell them.
I sincerely hope that people don’t believe that there is a $12,283 difference between MSRP and invoice. I have worked for all of the big three at the dealership level and can assure you that no 50k car has 12k in mark up. Best case, one third of that. This “one California dealership” is engaging in a smoke and mirrors tactic. I have seen plenty of competitors in my area of the country that do the same thing. It makes it hard for those of us that try to sell ethically. People buy into the bs and think you’re holding out on them because the massive mega store is advertising lies that they believe.
I own a 2021 model overland. Paid 51k I think. Actually traded in a 2018 ct6 TT. I like it this car. Have 3 kids so the truck bed is helpful. Kids love the doors off and top off. It's a fun ride. Been in other midsize, they are what they are. This car is the only vehicle I have driven except a late 80s IROC where you feel connected to the road. I will say I was in an accident and didn't have it for a while and when I got back into it, the drive was a shock how different it is than a normal suv. But you grow to enjoy it.