Steve Carlisle
GM has decided to temporarily hand over leadership of its Global Marketing Organization to the president of GM North America, Steve Carlisle. He will continue to serve as the company’s North American president while also filling the shoes of Chief Marketing Officer (CMO).
While Carlisle serves as acting CMO, The General will continue its search for a permanent occupant for the post, the Detroit Free Press reported on March 16th.
The search for a new CMO and Carlisle’s stop-gap appointment result from the upcoming retirement of current marketing chief Deborah Wahl. Wahl has been with GM for five years after a stint as CMO at McDonalds and an assortment of automotive brands, and has headed global marketing since 2019.
Wahl will step down on March 31st, 2023, after which date Steve Carlisle will carry out the duties of CMO until a fresh hire can be found for the post. The position was vacant between 2012 and 2019 following the resignation of Joel Ewanick as a result of making an unauthorized sponsorship deal between Chevy and the Manchester United soccer team.
The Detroit Free Press points out that marketing is likely to be crucial for GM in 2023 given its various current initiatives and projects. In particular, GM CEO Mary Barra described 2023 as a “breakout year,” as the automaker attempts to overtake Tesla as the top U.S. EV maker.
GM will therefore need strong marketing as its push in electric vehicles continues. It intends to boost annual EV sales to 1 million units by 2025. Also on the schedule is the introduction of at least 30 new electric vehicle models worldwide during the same period. GM anticipates that its EV strategy will add up a minimum of $7 billion in expenses by mid-decade.
Analysts say electric vehicle production volume by GM may be falling short of its rivals because it chose to go about introducing EVs differently. It first laid the groundwork for a large lineup of EVs through thorough development of its GM Ultium batteries, electric GM Ultium Drive motors, and its highly scalable BEV3 platform.
Now that these technologies are in place, however, GM can potentially use them as a jumping off point from which it can attempt to reach parity with is competitors and then surpass them.
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Filings made in 24 countries, so far.
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At a time of year when luxury car ATP usually rises.
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Specifically critical minerals supply chain development.
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"I don’t think we need a GMA article on every one of them."
They did an article on a wood carving of a Trans Am. I think a leadership change of any kind is at least as deserving as that.
They don't need marketing, GM needs to deliver cars at scale. Oh yeah only Tesla can do that at a reasonable cost.
Maynard:
I love your comment. You are a true car buff and docent of this crazy and bizarre auto industry.
Frought with so much backstabbing, intrigue and politics that has sadly done the American automakers in from their once proud heyday, that we all loved. GM is the poster child of backstabbing politics. It has a reputation amongst it's many vendors as winning the award for arrogance and the high and mighty syndrome.
My boss, Jerry Klise, RIP, and I sold Caterpillar on highway diesel truck engines to the General when GM was making vocational trucks. The famed Caterpillar 3208, 636 cubic inch diesel truck engines. The General would try to squeeze us each year for price decreases. The GM purchasing people would tell us the General did not like our prices. We replied back that we would like to talk to the General. The Cat 3208 engine made the GM vocational truck just like the Cummins 5.9 diesel engine made Dodge pickups, now Ram, Stellantis's big cash cow.
Thanks for the complement David. I am not in any way trying to beat up on the General. As you said, it is a bizarre industry, very rough and tumble. Everyone is fighting for their market share and they have to deal with fickle customers and supply chain issues. My dad worked for Fisher Body for 25 years. They treated him well while he worked there and also after he retired. My first car was a 1968 GTO convertible with the optional 400 HO motor, no power steering and manual drum brakes. A cool car, but probably not the best choice for a dopey 16 year old, working in a car wash to support it. GM has made their share of mistakes, but when I look at the new Corvette and various other new models, I am impressed. I wish Mary Barra and the rest of the company smooth sailing and good luck.
Maybe in their marketing of the 2023 Silverado they can let customers know that a PRINTED OWNERS MANUAL is no longer included. You can purchase one for $50.00, but none are in stock. 70k+ and these cheap f**ks don't give you an owners manual.