Ewanick was already working as a consultant for Fisker over the past several weeks.
GM’s second quarter earnings results are a mixed bag of promising results and unfavorable outcomes. We break it down to paint an accurate picture of The General’s position.
And it did have to do with Manchester United.
GM isn’t changing its marketing strategy… but what about the public perception of GM’s new product portfolio and making Chevy a global brand?
No major marketing shakeups seem to be currently planned.
The latest reports based on insider information point towards this.
It’s all about growing Chevy sales outside of North America… that, and Manchester United has a larger fan base than the NFL.
Peace out Super Bowl, what up Hallmark Channel.
The General’s North American President seems to be making all the right moves, but the outlook of the company as a whole relies on somebody else…
In a move that actually happened very quietly as of August 1st, we have recently took notice that there have been several changes in GM’s executive marketing department.
If you have the Planet Green channel, be sure to tune in on August 4 at 8 PM.
While Ford is kicking ass and tacking names with global product launches such as the new Focus and upcoming Escape, GM is still tootling its thumbs trying to figure out what its brands stand for. This is none other than a deeply-rooted marketing problem wrapped around an organizational enigma. Read on to find out why I think so.
Joel Ewanick, The General’s recently appointed global marketing bawss (pronounced “boss”) has used his authority to the fullest extent and officially appointed none other than Chris Perry, Chevrolet’s current marketing[…]
Effective immediately, GM’s Vice President of marketing will have a whole lot more responsibility on his hands. Joel Ewanick will see an expansion of his duties on a global scale,[…]
Cadillac has announced that it has hired ad agency Carol H. Williams that will work in conjunction with Falon — Caddy’s creative agency of record — to develop a “fully[…]
Since Oprah Winfrey’s $7 million giveaway of Pontiac G6 sedans back in 2004, the words “you get one, and you get one, and so do you” have become nigh impossible[…]
Cadillac isn’t the only GM brand set to undergo an advertising overhaul: GM head of U.S. marketing Joel Ewanick recently revealed that new Silverado ads are on their way and[…]
When it comes to the advertising scene, no stage is bigger than the Super Bowl. It’s no wonder why companies payed out roughly $3 million for just one 30 second[…]
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