Former GM Marketing Chief Joel Ewanick Lands Interim Position At Fisker
Ewanick was already working as a consultant for Fisker over the past several weeks.
Read More »Ewanick was already working as a consultant for Fisker over the past several weeks.
Read More »GM's second quarter earnings results are a mixed bag of promising results and unfavorable outcomes. We break it down to paint an accurate picture of The General's position.
Read More »And it did have to do with Manchester United.
Read More »GM isn't changing its marketing strategy… but what about the public perception of GM's new product portfolio and making Chevy a global brand?
Read More »No major marketing shakeups seem to be currently planned.
Read More »The latest reports based on insider information point towards this.
Read More »It's all about growing Chevy sales outside of North America… that, and Manchester United has a larger fan base than the NFL.
Read More »Peace out Super Bowl, what up Hallmark Channel.
Read More »The General's North American President seems to be making all the right moves, but the outlook of the company as a whole relies on somebody else...
Read More »In a move that actually happened very quietly as of August 1st, we have recently took notice that there have been several changes in GM's executive marketing department.
Read More »If you have the Planet Green channel, be sure to tune in on August 4 at 8 PM.
Read More »While Ford is kicking ass and tacking names with global product launches such as the new Focus and upcoming Escape, GM is still tootling its thumbs trying to figure out what its brands stand for. This is none other than a deeply-rooted marketing problem wrapped around an organizational enigma. Read on to find out why I think so.
Read More »Joel Ewanick, The General’s recently appointed global marketing bawss (pronounced “boss”) has used his authority to the fullest extent and...
Read More »Effective immediately, GM’s Vice President of marketing will have a whole lot more responsibility on his hands. Joel Ewanick will...
Read More »Cadillac has announced that it has hired ad agency Carol H. Williams that will work in conjunction with Falon —...
Read More »Since Oprah Winfrey’s $7 million giveaway of Pontiac G6 sedans back in 2004, the words “you get one, and you...
Read More »Cadillac isn’t the only GM brand set to undergo an advertising overhaul: GM head of U.S. marketing Joel Ewanick recently...
Read More »When it comes to the advertising scene, no stage is bigger than the Super Bowl. It’s no wonder why companies...
Read More »The good men and women at General Motors are sick and tired of carrying the Government Motors label. In a...
Read More »As expected, General Motors has just announced pricing of the much-anticipated Chevy Volt. The plug-in extended-range electric vehicle (EREV) has...
Read More »It looks like the three-year-long wait to find out the price of the 2011 Chevrolet Volt will finally come to...
Read More »Cadillac has just announced that it has selected Fallon as its new creative agency of record. In January, Brian Nesbitt...
Read More »General Motors has announced that it has replaced its head of Marketing, Susan Docherty, with Joel Ewanick. Come May 24,...
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