Deborah Wahl, the GM Global Chief Marketing Officer (CMO), has announced that she is retiring from her position at the Detroit-based automaker.
In regard to this sudden decision to leave General Motors, a GM spokesperson told the publication that Wahl “elected to retire” and “will be transitioning through March 31st, 2023.” The representative added, “We appreciate Deborah’s contributions since joining GM in 2018 and wish her well in her next chapter. We will conduct an external search for a new Global Chief Marketing Officer.”
As a reminder, Deborah Wahl served as the CMO of McDonalds USA prior to joining GM as the Cadillac Chief Marketing Officer way back in March 2018.
“It’s never an easy charge,” Wahl said when first hired as Cadillac CMO. “I’ve been watching Cadillac’s transformation from afar and continue to be impressed with the foundational work that has been done that is fueling consumer interest and intrigue. Cadillac is an iconic, American luxury brand and I am honored to join this team and build on the incredible momentum that will restore Cadillac to its place as the leader of luxury brands.”
Before McDonalds, Wahl also worked as Chrysler’s CMO for 17 months, along with stints at Toyota, Lexus, and Ford in various roles, thus boasting a diverse resume in the automotive landscape.
Wahl was later promoted to GM global CMO in September 2019, a position that had not been filled at GM since Joel Ewanick was shown the door over the Chevrolet-Manchester United sponsorship deal in 2012.