Chevrolet Trax sales decreased in the United States, Canada, Mexico, and Brazil, while increasing in South Korea during the second quarter of 2019.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | -17.80% | 21,790 | 26,507 | -1.32% | 46,370 | 46,989 |
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | -33.62% | 1,011 | 1,523 | -37.01% | 1,574 | 2,499 |
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | -28.18% | 2,915 | 4,059 | -3.99% | 6,478 | 6,747 |
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +35.55% | 3,260 | 2,405 | +28.83% | 6,233 | 4,838 |
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRACKER | -39.67% | 4,097 | 6,791 | -35.38% | 8,685 | 13,440 |
Though Chevrolet Trax sales were very healthy during the first quarter of 2019, deliveries have pulled a one-eighty during the second quarter. The steep decline caused the Trax to get knocked out from the top three best-selling spots in its competitive set. The top three best-selling models in the segment during the quarter were the Jeep Compass (see Jeep Compass sales) with 38,207 units, the Chevy Trax’s corporate cousin – Buick Encore (see Buick Encore sales) – with 24,291 units, and the Honda HR-V with 23,530 units.
Following on the heels of the Trax in fifth-place is the Ford EcoSport, which sold a mere 283 units less than the Trax. However, the Trax outsold the rest of its rivals by a wider margin, including the Hyundai Kona, Jeep Renegade (see Jeep Renegade sales), the new Nissan Kicks, Toyota C-HR, Kia Niro, Mitsubishi Outlander Sport, Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -13.15% | 38,207 | 43,990 | 18% | 21% | -13.71% | 75,513 | 87,510 |
| BUICK ENCORE | +4.85% | 24,291 | 23,167 | 12% | 11% | +0.54% | 48,897 | 48,635 |
| HONDA HR-V | -4.94% | 23,530 | 24,752 | 11% | 12% | -0.83% | 45,179 | 45,555 |
| CHEVROLET TRAX | -17.80% | 21,790 | 26,507 | 10% | 13% | -1.32% | 46,370 | 46,989 |
| FORD ECOSPORT | +22.80% | 21,507 | 17,514 | 10% | 8% | +45.64% | 34,386 | 23,610 |
| HYUNDAI KONA | +47.95% | 18,692 | 12,634 | 9% | 6% | +144.12% | 37,089 | 15,193 |
| JEEP RENEGADE | -30.88% | 17,818 | 25,780 | 8% | 12% | -28.56% | 36,036 | 50,439 |
| NISSAN KICKS | +2,874.07% | 16,744 | 563 | 8% | 0% | +5,097.69% | 29,263 | 563 |
| TOYOTA C-HR | -10.54% | 11,290 | 12,620 | 5% | 6% | -1.63% | 25,811 | 26,239 |
| KIA NIRO | -16.17% | 6,596 | 7,868 | 3% | 4% | -15.92% | 11,942 | 14,203 |
| MITSUBISHI OUTLANDER SPORT | -29.76% | 6,311 | 8,985 | 3% | 4% | -16.27% | 18,768 | 22,415 |
| MAZDA CX-3 | -33.25% | 3,531 | 5,290 | 2% | 3% | -29.53% | 6,784 | 9,627 |
| FIAT 500X | -55.71% | 729 | 1,646 | 0% | 1% | -53.98% | 1,484 | 3,225 |
| NISSAN JUKE | -99.49% | 1 | 196 | 0% | 0% | -98.47% | 10 | 652 |
| TOTAL | -0.22% | 211,037 | 211,512 | +5.74% | 417,532 | 394,855 |
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for a very impressive 56,754 deliveries during the quarter. Meanwhile, the two GM offerings – the Chevy Trax and Buick Encore – accounted for a cumulative 46,081 deliveries. As such, FCA outsold GM by 10,673 units during the period. GM held a 21 percent segment share, while FCA held an even higher 26 percent. Individually, the Encore commanded an 11 percent segment share, while the Trax took 10 percent.
It’s also worth noting that the Trax saw a larger sales decline than the average subcompact mainstream crossover segment, which contracted less than 1 percent to 211,037 units during Q2 2019.
Going forward, we expect Trax sales volume to remain roughly at current levels. Though market trends strongly support such vehicles, the Trax is now at a disadvantage against newer and more modern offerings. As such, it will have a tough time competing with more modern segment rivals, including the Nissan Kicks, Jeep Compass, Honda HR-V, Toyota CH-R, Kia Niro and Hyundai Kona.
The Trax is now the oldest vehicle in the segment, and Chevy recently revealed the completely overhauled (redesigned and reengineered) Chevrolet Trailblazer, which will be coming to North America. The vehicle will not replace the Trax, but will instead continue being sold alongside it. Hence, Chevrolet will field a subcompact entry in the segment with the Trax, along with a subcompact plus entry with the Trailblazer.
Once the all-new Trailblazer completes its rollout, we expect Chevrolet to sell even more combined units of both models. The strategy will be mirrored by Buick, which will continue selling the first-gen Encore while introducing its version of the Trailblazer called the Encore GX. This should result in GM controlling an even higher percentage of the mainstream subcompact crossover space than it currently does today.
The Chevrolet Trax is a subcompact crossover utility vehicle. It slots below the Equinox as Chevrolet's smallest CUV and rides on the GM Gamma 2 platform shared with the Chevrolet Sonic/Aveo and Buick Encore. The model was Chevrolet's first offering in the subcompact (B segment) crossover space and the second (after the Nissan Juke) to launch in its segment in the U.S. market.
Having launched for the 2015 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018 Chevy Trax represents the fourth model year of the first-generation Trax and receives several changes including three new exterior colors, a new Trax Redline Edition model, and several equipment-level changes. The 2019 Trax got three new exterior colors and a new Premier badge on the tailgate. The 2020 model is expected to be the last model year of the current, first-generation Trax before an all-new, second-generation model arrives.
The Trax, which is called the Chevrolet Tracker in some markets like South America, Russia and the CIS, is built at the following GM plants:
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Let's see, why did the Trax sales decrease. Maybe because we couldn't sell them due to a recall? Yup, that would probably be it!
Adding vehicles to the Chevy line that are aimed at virtually the same market strikes me as both silly, and a considerable waste of money. It is a variation on the theme of when GM homogenized four of the old-days product lines to the point that they were the same car.
Sure, in the past, they shared platforms to a great degree, but the drivetrains were different, the available options were different. But, when it got to the point that the same options that could be had on the (upmarket) Buick were available on the (everyman) Chevrolet, the reason for four divisions coexisting was lost.