Cumulative U.S. sales of GM’s Buick brand increased 16.4 percent to 19,299 units in June 2017.
Retail sales increased 6.2 percent or 1,022 units to 17,042 units, representing 88.3 percent of total Buick sales for June 2017. That compares to 16,040 retail sales in June 2016, which represented 96.8 percent of total Buick sales.
Fleet sales increased 321.9 percent or 1,722 units to 2,257 units, representing 11.7 percent of total Buick sales for June 2017. That compares to 535 fleet sales in June 2016, which represented 3.2 percent of total Buick sales.
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 19,299 | 16,575 | +16.4% | +2,724 | 100.0% | 100.0% |
| Sale Type | June 2017 | June 2016 | June 2017 / June 2016 | June 2017 - June 2016 | June 2017 | June 2016 |
| Retail | 17,042 | 16,040 | +6.2% | +1,002 | 88.3% | 96.8% |
| Fleet | 2,257 | 535 | +321.9% | +1,722 | 11.7% | 3.2% |
Individual model sales performance was as follows:
What’s more, Buick crossover sales increased 21 percent during the month.
| MODEL | JUN 2017 / JUN 2016 | JUNE 2017 | JUNE 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CASCADA | -5.83% | 711 | 755 | -15.13% | 3,455 | 4,071 |
| ENCLAVE | -5.14% | 3,412 | 3,597 | -19.82% | 19,448 | 24,254 |
| ENCORE | +7.75% | 6,563 | 6,091 | +16.23% | 42,331 | 36,421 |
| ENVISION | +248.43% | 5,007 | 1,437 | +1,382.31% | 22,620 | 1,526 |
| LACROSSE | +44.96% | 2,157 | 1,488 | -11.85% | 12,308 | 13,963 |
| REGAL | -16.41% | 988 | 1,182 | -29.95% | 6,482 | 9,253 |
| VERANO | -77.23% | 461 | 2,025 | -75.05% | 3,672 | 14,719 |
| BUICK TOTAL | +16.43% | 19,299 | 16,575 | +5.86% | 110,316 | 104,207 |
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Chatter is that Ferrari is considering building a high-performance luxury crossover which means a next generation high performance Grand National doesn't need to be built using a Buick Regal as the new Grand National could be a Buick Enclave with a Cadillac LF3 making 420 hp twin-turbo 3.6L V6 or even a Buick Encore with a 310-335 hp LGX 3.6L DOHC-4v V6.
Buick has a great lineup on par with other middle luxury brands. The new Regal, TourX and Enclave nor to mention Avenir should help elevate the brand.
I'm addition, it is time for a new, Volvo-like advert campaign to better position Buick as a real luxury brand on its own terms.
Buick almost has a great lineup --the envision would have ben our choice but 3 things said no --from CHINA --still too small cargo area--Enclave too big-- over priced . Buick needs to rethink on the Enspire to fit between Envision and Enclave .. Buick was born and was part of AMERICAN history , assembled by AMERICAN hands --KEEP IT THAT WAY ....
I'm guessing the reason Enclave sales are down is because people are waiting to buy the 2018 model which looks awesome.