Over two years ago, GM Authority reported that Gen X – the generation of folks who were born between 1965 and 1980 – made up a good portion of Cadillac Lyriq buyers. With that in mind, it now appears as though Gen X is the generation that likes General Motors products the most.
According to a report from Insurify, Gen X buyers prioritize advanced safety features and tend to lean towards more fuel-efficient vehicles. In fact, while Gen X-ers are open to buying hybrid or all-electric vehicles, they generally make their car-buying decisions based on attributes like performance, style, or comfort.
In breaking down the most popular car brand by state, it was found that Gen X buyers named Chevy as their brand of choice in 28 U.S. states, while crosstown rival Ford followed as #1 in 10 other states.
“The younger generations are a lot more concerned about fuel economy,” Westland Auto Sales Owner Mark Beneke noted in a prepared statement. “Baby boomers focus on reliability and comfort most. Fuel efficiency is nowhere near the top of their requirements. Millennials have a strong focus on fuel efficiency, affordability, and tech.”
There were a number of highlights related to Gen X buyers and their affinity for General Motors offerings, including:
“Tech is more foreign to [Boomers], but most are willing to embrace any advanced technology features that will increase their comfort and make their driving experience easier,” Beneke continued. Assistance features like collision sensors and emergency braking “can help prevent accidents and make driving less stressful for older drivers.”
Horsepower and grip take the win.
Amid a legal battle with a GM supplier.
With multiple model years recommended.
Generally following the market trend.
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I am Gen X. We are dying off.
and than you woke up. All a dream, it was all a dream.
Girls in their 20's? You must be talking IQ's.
Like, your daughters friends?? Nothing creepy about that...😒
Must have gotten the "BadBob" moniker while attempting witty retorts.
I would rather get married instead than do this....
Speak for yourself. 55 and stronger, healthier, fitter than I have been my whole life...Just bought a used silverado, and own two older sierras. Would never buy another brand. Ever.
The less tech the better. Not interested in Apple crap, interested in engine performance and capacity. ALL vehicles used as work trucks.
Take a lickin' and keep on tickin!
240,000 miles on our 2007 sierra .. engine still going strong..
I’m GEN X and I am Diehard Chevrolet. I have a 22 Silverado and a 15 ZL1. I will never own another brand. My wife is millennial and she loves Honda. It’s interesting how the different generations have their favorite brands.
Sure you won’t own another brand lmao.
Brand loyalty in 2024 is pure consumer idiocracy.
She drives a Hondo because she's a woman. I know only 1 woman that drives a Chevy but nearly all the rest Japanese.
nothing wrong with Honda. They are better mechanically than alot of chevy's are. I've owned both. Plus smaller, So easier to maneuver around and park. I can understand why women like Honda.
I am Gen X and if we’re GM’s most loyal group, I would’ve thought it was because we remember when GM was great or was only beginning their great downfall. That gives us a fondness for them that millennials or younger generations don’t have because they only know the bumbling GM that came later. Literally 1965-1980 were probably GM’s best and most dominant years. The great decline begins after 1980 and many peg 1965 as GM’s peak year; especially for Cadillac. Those are also the Bill Mitchell years. He takes over from Harley Earl in ‘58 but products wholly developed under his leadership don’t arrive until ‘62; most notably Mitchell’s stunning ‘63 Riviera and equally magnificent ‘63 Corvette. He then retired in 1977 but everything GM launches until ‘81 was designed during his tenure at the helm. GM clearly ceded its role as design leader after the Mitchell era.
So, I suppose it could be as simple as performance, style, and comfort being our primary purchase considerations or perhaps it’s more complex and stems from the fact that we entered the world when GM was everywhere and every GM product was the best there was; it’s hard to shake that.
I am a late Boomer and was a diehard Ford fan beginning with 60’s Mustangs and 70’s trucks. Then Ford changed everything in the 80’s with the ugly blob cars and plastic trucks. I switched to GM cars and trucks and haven’t looked back except for a 91 F-150 with the 300 in-line 6-cyl. (one of the best). But now GM is testing me by killing their cars and having no competition for the Mustangs, Broncos, and Wranglers. Come on GM keep up or I may stray.
A good amount of Gen X grew up during GM's dominance, had family that likely worked for GM at one of their many plants, or worked themselves for GM. Makes sense to me.
I'm in the Millennial category (born 1991) but I've always been a GM fan growing up as I grew up with an Oldsmobile always in the driveway or other family members owning GM trucks and cars. I still own one but I can also say I'd have no issues straying as many competitors offer some seriously good products, especially as of late.
I'm in the last year of Boomers and I like Chevy Trucks. Don't count us out
I'm a 1952 Boomer. I drove and raced Fords for years, but switched to GM and wrenched on all GM models at a Chev, Olds, Cad dealer from 1980 through 2003. I still work in the system with the current technology vehicles.
I own a '71 GMC C2500 and '23 GMC 1500 Elevation, '03 Cavalier Z24 and my wife has a '15 GMC Terrain.
Why choose GMC over Chevy? It's just my personal preference for the body style.
Both brands have nearly identical everything else, so ownership is frequently aligned with historical badge allegiance or small details.
Last year Boomer here. I've owned over 20 Chevy's, including over a dozen Chevy Trucks. Currently have a Lakeshore Blue 2500 HD High Country. I've always had good luck with my Chev's, just basic maintenence. My wife also drives a Bowtie! Chevy until I die!
It would be interesting to see that breakdown by gender and income. With Chevy being the brand that is supposed to offer something for everyone, does that play out that way or is there a particular Gen X subset that is loyal to Chevy as a brand? The youngest Xrs like me are sending their kids off to college and starting to plan out the next 15~20 years to retirement. My family is starting to downsize vehicles and I personally prefer sedans. The Malibu is not it for me now and will not be a new option for anyone soon.