A refreshed approach for the campaign’s second year.
One of the automaker’s many efforts to support diversity and inclusion.
Tied for first with Toyota.
Chevy interns learned media strategies and developed media material for the Bolt EUV.
Majority is the fourth diverse agency of record hired by GM.
The program was established by Dr. Rev. Leon Sullivan in 1972.
The program will launch in 2023.
Racial justice and gender inequality both a major focus.
Buick enjoys the highest percentage of female buyers in the entire auto industry.
GM Canada wants to see more women in the trades.
Iwuji will race full-time in the second-tier Xfinity series this year.
Part of GM’s efforts to support diversity and inclusion in the U.S.
Chevy will also donate $125,000 to pro-LGBTQ charities.
The ad stars an Austin-based restaurateur.
Scholars will participate in a 10-week virtual, field-credit internship.
The MGP was founded in 2007.
Recognized for promotion of gender and diversity equity.
GM’s inclusion efforts are paying off.
The automaker was 30th last year.
Up to 8 percent of the annual budget by 2025.
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