Diversity News

GM Dealer Puts Racial Slur On Oil Change Sticker, Customer Gets Free Car

Small sticker, big problem.

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GM Removed DEI Language From Its Annual Investor Report

Causing a slight stir.

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GM Execs Resign From Board Of Michigan Minority Supplier Development Council

Amid a legal battle with a GM supplier.

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GM Lineage Program Helps Develop Next-Gen Minority Dealers

The inaugural class featured 18 individuals.

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GM Increased Ad Spending With Black-Owned Media

Still moving toward its 2025 goal.

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Buick Wants You To Watch More Women’s Sports With ‘See Her Greatness’ Campaign: Video

A refreshed approach for the campaign's second year.

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GM Funding Program Sending Transgender Literature In Schools

One of the automaker’s many efforts to support diversity and inclusion.

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GM Scores Well In Rainbow PUSH Scorecard For Diversity And Inclusion

Tied for first with Toyota.

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Chevy Hands Out $165,000 In Scholarships To 2022 HBCU Interns

Chevy interns learned media strategies and developed media material for the Bolt EUV.

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GM Names Majority As EV-Focused, Diverse Ad Agency

Majority is the fourth diverse agency of record hired by GM.

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GM Minority Dealer Development Program Turns 50

The program was established by Dr. Rev. Leon Sullivan in 1972.

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GM Gives $500,000 Grant To Automotive Hall Of Fame For New Educational Program

The program will launch in 2023.

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GM Actively Becoming A More Inclusive Company

Racial justice and gender inequality both a major focus.

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Buick ‘See Her Greatness’ Campaign Puts Spotlight On Female Athletes: Video

Buick enjoys the highest percentage of female buyers in the entire auto industry.

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GM Canada Sponsoring Skills Ontario’s Young Women’s Initiatives

GM Canada wants to see more women in the trades.

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Jesse Iwuji Motorsports To Race Chevy Camaro SS In Nascar Xfinity Series

Iwuji will race full-time in the second-tier Xfinity series this year.

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General Motors Donates $3 Million To The Smithsonian Latino Center

Part of GM's efforts to support diversity and inclusion in the U.S.

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Chevrolet Partners With Q.Digital On New Authentic Voices Of Pride Project

Chevy will also donate $125,000 to pro-LGBTQ charities.

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New GMC Canyon ‘Build Your Fire’ Ad Celebrates Hispanic Heritage Month: Video

The ad stars an Austin-based restaurateur.

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GM Partners With Black Automotive Media Group On Internship Placement Program

Scholars will participate in a 10-week virtual, field-credit internship.

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GMC Teams Up With Marcus Graham Project To Promote Diversity In Media

The MGP was founded in 2007.

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Mary Barra Receives WBCollaborative Excellence In Gender And Diversity Award

Recognized for promotion of gender and diversity equity.

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General Motors Voted Among Best Places To Work For Disability Inclusion

GM's inclusion efforts are paying off.

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General Motors Ranks 38th On DiversityInc’s 2021 Top 50 Companies

The automaker was 30th last year.

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General Motors To Double Ad Spending With Black-Owned Media

Up to 8 percent of the annual budget by 2025.

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GM Cancels Meeting Between Mary Barra And Black Owned Media Execs

It will instead host a series of individual meetings with the media executives over the coming weeks.

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