68 Percent Of Cadillac Lyriq Buyers Are Gen X And Gen Y40
The Cadillac Lyriq opens a new chapter for the luxury brand, arriving as the first-ever fully electrified production model to wear the Caddy crest. Now, Cadillac says the new Lyriq is attracting a new, predominantly younger buyer.
During a conference call held with media on May 16th, Cadillac disclosed that 68 percent of Cadillac Lyriq buyers are either Gen X or Gen Y. Generally speaking, the Gen X demographic is considered to include those individuals born between 1965 and 1980, following the Baby Boomer generation, while the Gen Y demographic, also known as the Millennial generation, is considered to includes those individuals born between 1981 and 1995.
What’s more, Cadillac indicated that 70 percent of Cadillac Lyriq buyers are new to the Cadillac brand. Last but not least, nearly 30 percent of Cadillac Lyriq are coming from the Western region, generally an area where the Cadillac brand has underperformed compared to the rest of the country.
Of course, considering just how much innovation and “newness” is packed into the Cadillac Lyriq, it makes sense that the demographics looking to put one in their garage are also a departure from the “typical” Cadillac buyer. It all starts under the skin, where the 2023 Cadillac Lyriq rides on GM’s BEV3 electric vehicle architecture, an evolution of the BEV2 architecture as a new, highly scalable skateboard-type platform capable of underpinning front-wheel drive, rear-wheel drive, and all-wheel drive passenger cars and crossovers.
The Cadillac Lyriq also features the latest General Motors electric vehicle technology, including GM Ultium battery tech and the GM Ultium Drive electric motor tech. Both a rear-wheel drive and all-wheel drive model will be offered, with output ranging between 340 horsepower and 500 horsepower, depending on the configuration. Range-per-charge is rated at more than 300 miles.
As a reminder, orders for the 2023 Cadillac Lyriq open on May 19th. Production is under way now at the GM Spring Hill Assembly plant in Tennessee.
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That is good to hear. Besides the Escalade and the V models, future Cadillacs will be back in conversations among circles in no time and will eliminate the perceived old man’s image even further.
The future looks bright indeed.
When the CTS first hit the market, my mother, 80 years old, bought the second one soldin the Coachella Valley. The salesman was pleased to make the sale, but, was surprised a woman of her age didn’t buy something a bit more… reserved.
Her reply to the salesman was, “I may be old, but, am young at heart!” This was a woman who drove things like Hudson Hornets and Cougar XR7s when XR7 meant more than just a trim package. She seldom had a boring car.
Hey The Gentle Grizzly: Nice to see you on here again. It seems like it’s been a while. I always enjoy reading your comments. Welcome back?? haha.
I’ve been quite sick. No cure for it except time.
Not surprised the Lyriq really is one of the most beautiful Premium EV crossovers now and hearing this, Caddy’s future really is bright.
That’s an enormous age range, people born from 1965 to 1996. But hey, good to hear they’re reaching people younger than just the 65+ crowd.
Yeah, who’d want most of their consumers to be between the ages of 25 and 55? No money there….
….I didn’t say it was a bad age range, I’m just curious to know more specifically.
Well, it’s pretty much the heart of the American workforce.
not sure I’d use that as a good argument settler, our younger workforce is not really stepping up their game.
Meanwhile Boomers boom about nobody wants EVs…
I’m a late boomer (1959) and an EV will be my next purchase when I’m in the market for one in about 3 years. It doesn’t make sense now cash flow-wise to trade gas dollar savings for a monthly car payment since my current vehicle is paid off. EVs are the future…embrace it or walk.
Up to the early 2000s, the demographics for both Cadillac (and Buick) were so skewed that both brands would literally be the last car purchased prior to the owner’s death. Not great for repeat business!
This is the group they need to attract. Contrary to the trolls they so have money or a lot of credit that will come in handy here.
I have a problem with the word “buyer” in this article. So far only a maximum of 1500 Debut Edition Lyriqs have been reserved based on other articles and dealers I’ve talked to. We don’t know yet how many of those 1500 reservations turned into actual orders. What that article should have done is replace the word “buyer” with those that are “interested” or signed up for e-mail information on the Cadillac website. Other articles I have read did say “interested” not “buyers”. There is a huge difference. No matter what GM says, the Cadillac Lyriq will be manufactured in small quantities, just like their ICE cars. In the 10,000’s per year range for 2023 is my guess for the Lyriq. For instance, only 49,879 XT5s sold in 2019 before the pandemic and shortages happened.
The official EPS range I read in another article was only 312 miles for the Lyriq. I was expecting around 340 miles for a 100.4 kW battery. The Kia EV6 gets 310 miles for the RWD “Wind” model and only cost $48,000 and has many features that the Lyriq does not like V2L and the Kia EV6 has a DC fast charge rate that is much faster than the Lyriq. The Lyriq adds 76 miles in 10 minutes which comes out to 137 miles in 18 miles, but the Kia EV6 adds 217 miles in 18 minutes.
Well said! Spot on!
This is where GM and other American manufactures are going to be in trouble. Same applies to Japanese, Germans etc too ( example look at televisions : all are made in china and Korean companies, Same is case of mobile phones , Ev is anther smartphone with wheels … )
Korean makers will offer new features for less price and styling is very new generation with Korean makers.
The American makers, if they have any good stuff in packaging, battery tech, safety or motor designs, they need to convince the buyers as they are not visible to buyers …. all buyers will see is visible features, price , range etc ..
I am sure Chinese will be in the way very soon ……… same products ( like mobile phones ). May be
Welcome to new era ….
The Lyriq ordering web site opens this week so just watch the news here. I bet $100 that the reservations for the entire 2023 MY production will be filled before the end of May, The cheap imports may have a few details better and a head start,, but they will not even match the Lyriq sales by December.
Dear Raymond Ramirez,
Looks like you were right. In fact, the entire 2023 allotment of Lyriqs sold the first day orders opened. However, the important question that GM is not revealing is how many Lyriqs were ordered. In other words, how many 2023 Lyriqs does GM intend to deliver? I read roamers that only 20,000 were allotted for 2023. So far 14,571 Tesla Model X’s have sold and delivered in 2022 (Jan through April). So far 7,913 Kia EV6’s have sold in 2022 (Jan through April) and Kia EV6’s sister car the Hyundia Ioniq 5 sold 8,921 so far in 2022. FYI – I hate Tesla, but it looks like GM has a lot of catching up to do. We just took a vacation to Yosemite in our new Kia EV6 and it was a joy to drive. We were so tired of all the hype and waiting for the Lyriq we got the Kia EV6 instead and are loving it. It really does get the 310 mile range on a much smaller 77.4 kW battery. That is only 2 less miles than the Lyriq with a 100 kW battery. FYI – I have been an owner of a 2017 Bolt EV and loved it too, but the Kia EV6 is in a new class. We reached a peek charging speed of 241 kW. Top charging speed for the Lyriq is only 190 kW. Charging times were so fast, it really does charge from 10% to 80% in only 18 minutes (217 miles) and that is a real figure we got at an Electrify America 350 kW charging station. We got 1000 kW of free charging with the Kia EV6 and we will also get the full $7,500 tax credit bring the price of our Kia EV6 Wind RWD down from $48,000 to $40,500.
The Kia EV6 is smaller and much cheaper than the Cadillac Lyriq . It may compete with the Ford Mustang Mach-E but not against the Lyriq . You have degraded your tastes and revealed against your own nationon buying an import.
The demographics cited are good for Cadillac and GM.
What I don’t see, and haven’t seen elsewhere, is the delivery tempo – order one on May 19, and when can a buyer expect to take delivery?
Also – when will dealers have demo cars on their lots to help sell Lyriqs? That will help sales.
I think the big constraint is chips, not demand or production capacity, and even at this point GM won’t give production estimates. I see other models are getting heated seats and steering wheels again, so there is some progress on chips, but a Lyriq is very chip intensive, with the batteries and Super Cruise.
Again – the bottom line is when can buyers actually expect to get a car to drive off the lot? I can’t find that information anywhere……
The reality is that if you want one soon, you should probably order one sight unseen. Otherwise expect to wait a long time before dealer has one in stock.
The deposit for one is likely $100. Go to dealer on May 19 and order what you want. Then if you don’t like it when it comes in, you can always pass and get your $100 back.
If you refuse to do that, plan on waiting years to see one at the dealer. There’s demand and others will be willing to place an order versus waiting to see one.
FWIW, Ford actually lost customers with the “wait to order” process, one guy said his new Acadia was home within 2 weeks of deposit after a mass run around trying to order an Explorer ST, Maverick I think it’s a good vehicle but many people will be turned off by waiting months of what supposed to be Ford’s entry level vehicle..
I have never heard a satisfactory explanation why the initial ‘Debut’ edition – which was only available for 10 minutes, was $59,990 including destination – whereas the LUXURY edition to be ordered starting 5/19 (2 days from now), with less lighting, less hands-free gadgets, and 11 kw instead of 19 kw charger – is to be sold with a $62,999 (3,000 more) MSRP.
Cadillac did special pricing on the debut edition. If you didn’t get one of those models reserved, a similarly equipped rwd model will be $62990 (if I’m remembering correctly). AWD version will be $2k more.
Yes – too bad I was one of the ones who didn’t make the intial debut…. But I did get an official “WORK ORDER” for the “LUXURY” 2wd model, with a $625 Royal Blue Metalic – which is great since I didn’t like the other 2 colors.
Looks like Caddy changed their mind again as now the only DECONTENTED vehicle is the AWD model for $2000 more – which I don’t want anyway – but everyone else insists on… Therefore since they have relatively few RWD models to make before they get to me, I expect mine in late September/Early October.
I frankly don’t see who will ever use the 19.2 kw charger included with my car, at least not at home. AWD buyers have to suffer along at 11 kw.
Great job GM!!! Very good looking vehicle!
Don’t rule out us old timers. I’m 81 (the new 60) have had about a dozen Cadillacs and when I get the Lyriq by the end of this Quarter (as promissed) it will be my 5th electric vehicle! It will replace a Tesla.
It figures, they have no idea of the real cost to produce the supplies for electric cars, look it up. In the short long run, electric is no solution but keep burying your protected heads in the sand. Good luck with the not so good future.
Short long run??
Maybe you’re the one who needs to pull your head out of the sand.
A: Watch this below. I found it to be quite informative. Just remove the ABC123 at the beginning of the link.
Lyriq is awesome, not just because is an EV. It has the stance the Cadillacs should have. It’s not based on cheaper vehicles, it has nice RWD proportions, a great interior and lots of tech stuff. Thanks God it don’t have the anemic 2,0.
The only weird thing is that giant hood with no frunk.
Way too low.
Why did they do a hatchback instead of a CUV or better a SUV?
It now has the stance of a go-kart.
I’m 6.1 so i would sit with my head pressed against the headliner.
You know, you’re on a website where this information is readily available. The Lyric is 63.9 inches in height, the XT5 is 66.1. This is not a small hatchback lol it’s a midsize SUV just like the XT5, it’s nearly identical in size.
The XT5 is a small CUV and not a SUV.
The lyriq has a stance just like a hatchback, low to the groud, and a low roofline.
A mazda 3 is also a hatchback and not a CUV and certainly not a SUV you know.
I could easily park a lyriq in the back of my Navigator or Yukon with room to spare.
You’re incorrect. Navigator and Yukons are full size suvs, the xt5 is not a crossover, the xt4 is. I never said anything about the Mazda 3 lol you’re being tricked by the clever paint on the bottoms of the doors. It makes the lyriq look more sleek and low than it actually is. Clearly serving it’s purpose well as it’s got you fooled into thinking it’s small.
It’s the paint.
clever paint job?
So a mazda 3 is also a fullsize SUV in disguise, it’s the clever paint job.
Are you okay?
Mazda 3 length 175.6IN, height 56.7IN width 70.7IN
Lyriq length 196.7IN, height 63.9IN, Width 77.8IN
But okay lets keep pretending they’re close in size.