The Cadillac Lyriq opens a new chapter for the luxury brand, arriving as the first-ever fully electrified production model to wear the Caddy crest. Now, Cadillac says the new Lyriq is attracting a new, predominantly younger buyer.
During a conference call held with media on May 16th, Cadillac disclosed that 68 percent of Cadillac Lyriq buyers are either Gen X or Gen Y. Generally speaking, the Gen X demographic is considered to include those individuals born between 1965 and 1980, following the Baby Boomer generation, while the Gen Y demographic, also known as the Millennial generation, is considered to includes those individuals born between 1981 and 1995.
What’s more, Cadillac indicated that 70 percent of Cadillac Lyriq buyers are new to the Cadillac brand. Last but not least, nearly 30 percent of Cadillac Lyriq are coming from the Western region, generally an area where the Cadillac brand has underperformed compared to the rest of the country.
Of course, considering just how much innovation and “newness” is packed into the Cadillac Lyriq, it makes sense that the demographics looking to put one in their garage are also a departure from the “typical” Cadillac buyer. It all starts under the skin, where the 2023 Cadillac Lyriq rides on GM’s BEV3 electric vehicle architecture, an evolution of the BEV2 architecture as a new, highly scalable skateboard-type platform capable of underpinning front-wheel drive, rear-wheel drive, and all-wheel drive passenger cars and crossovers.
The Cadillac Lyriq also features the latest General Motors electric vehicle technology, including GM Ultium battery tech and the GM Ultium Drive electric motor tech. Both a rear-wheel drive and all-wheel drive model will be offered, with output ranging between 340 horsepower and 500 horsepower, depending on the configuration. Range-per-charge is rated at more than 300 miles.