Along with the Chevy Tahoe and Cadillac Escalade, the GMC Yukon is considered to be one of the more profitable vehicles that General Motors currently manufactures. With that in mind, the Yukon has now been recognized with an award as a high-value vehicle as well.
In Strategic Vision’s 2023 Total Quality Impact measure, the GMC Yukon was named the winner in the full-size utility category. This indicates that owners of Big Red’s full-size SUV feel as though their vehicle provides high levels of value.
“The domestics, especially GM, have made significant improvements in their vehicle experiences by increasing perceived quality,” Strategic Vision Senior Vice President Christoper Chaney claimed. The Chevrolet Blazer, for example, not only has the fewest incidences of problems, but also provides strong exterior styling and driving performance resulting in the most fun-to-drive vehicle that they can trust in its segment. Of course, other GM vehicles performed similarly, especially the Yukon which also led by delivering Excitement, Fun, Individuality and Trust. This is the right combination, giving GM owners of these vehicles the highest sense of quality.”
It’s worth noting that General Motors had the second-most winners behind Hyundai. Also awarded were the C8 Corvette Convertible, Chevy Blazer, and GMC Sierra HD.
“Most vehicles sold today do not have the problems of things breaking the way they did decades ago,” Strategic Vision President Alexander Edwards stated. “So instead, customers equate quality to all of the ‘things-gone-right’ in their vehicles which include other experiences such as dealership treatment and the overall Value the customer believes they are receiving. HMC vehicles not only delivered fewer problems, and strong quality in areas of seat comfort, power and pickup and safety-related driver-assist features, but when combined with their warranty, price point and delivered features, inspired consumers to report the feeling that their vehicles are ‘second-to-none.'”
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