General Motors is promoting its Super Cruise semi-autonomous technology with a new digital advertisement that shows a number of different celebrities reacting to the hands-free system’s capabilities.
The advertisement includes appearances from Sofia Vergara and her husband Joe Manganiello, The Jonas Brothers, Tiffany Haddish and younger brother Justin, and dancers Stephen Boss and Allison Holker Boss. The celebs are seen getting behind the wheel of a Super Cruise-equipped 2021 Cadillac Escalade before testing the system out on a busy Los Angeles freeway. Most of the celebrities are a bit intimidated to use the hands-free system at first (especially Vergara), but they eventually put their trust in it and warm up to its capabilities. We imagine this is how most folks will approach advanced semi-autonomous driving technology, or at least until it becomes more widespread and mainstream.
The version of Super Cruise that is found in the 2021 Escalade also allows for automated lane-change maneuvers, which a couple of the celebrities demonstrate. To toggle an automated lane-change maneuver, all the user has to do is press the indicator stock to signal which lane they’d like to enter. The vehicle will then automatically move into one of the adjacent lanes and turn off the turn signal.
Super Cruise uses an array of exterior cameras and LiDar along with GPS information and radar sensors to automatically steer and brake during highway driving. An interior cabin-facing camera also monitors the driver’s face and will automatically disengage if they are not paying attention, allowing them to take their hands off the wheel. The system has 200,000 miles of North American highways in its memory, with GM planning to add more roadways to it through over-the-air updates in the coming years.
Check out the video embedded below to see some Hollywood celebrities test out Super Cruise. We’ve also included a second video, which gives us a behind-the-scenes look at Cadillac made the 90-second commercial.
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At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
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Which marketing “genius” still thinks celebrities have any relevance in personal buying decisions?
Those are celebrities? Maybe to the biden/soy crowd who buys EVs.
Biden is a devout Christian. Much better than the narcissistic money loving megalomaniac he replaced.
a devout Christian does not murder the unborn or mandate people switch genders.
Melania Hilton
The Supreme Court legalized abortion in the Row v. Wade case. The Supreme Court would have to overturn that decision.
The gender thing is talk radio B.S. simple minded people like yourself are stupid enough to believe.
Peter G Really? you want me to put up the bill currently circulating in the WH that the Dem Party incl. Puppet Biden goes along with? I'm just curious, when and where did you become a Communist?
Devout? Yeah right. Narcissitic people tend to be high achievers and highly successful. Whether you like him or not is irrelevant. He only replaced another narcissistic and megalomaniac before him.
Do not parse my words. “High Achievers and Highly Successful” that’s just something you pulled out of your arse.
Narcissistic - to be overly infatuated with ones self.
Megalomaniac - Person obsessed with their own power.
Love of money - the good book says it’s the root of all evil.
These words describe Trump more than any of his predecessors. From now on how about I just call Trump What the election called him. LOSER!
You just described Obama. Boop!
80 mill for Biden. The world isn't buying it.
Peter G Again you are factually wrong. The Bible does not say that money is the root of all evil. It says the love of money. HUGE difference!!
Nobody is greedier then government!! Nobody!!
Jesus.
It is great to see Hollywood celebrities buying and driving the Cadillac Escalade. They keep their money in the U.S. instead of buying imports.
Yes, totally agree. I'm not a Hollywood fan but their influence in the luxury sector has presence in the market.
They're irrelevant, just like your comments.
Young guy here who is active on social media , The luxury cars celebrities and Urban influencers drive have huge impact on the cars sales, Lambo Urus is really popular today from the tons of rappers buying/posting them on social media, Even the C8 to some degree is getting its popularity from Instagram influencers & rappers theres literally a viral hiphop song song right now on tik-tok called "corvette corvette". The G-Wagons got really popular from the Kardashians driving it on Their show and posting on their customs on Instagram. GM Marketing knows and studies all these things.
I know a Lambo broker and relayed what you said. He laughed.
Still a million miles away from glory.
I actually miss the German guy.
Actually Hollywood has much less positive influence on vehicle purchases than ever.
Most own a sports car and a BMW. The Cadillac is only from the livery service that halls their candy A$$ to the production set.
The most publicity they got is when Tiger Woods crashed his Escalade in his first crash in FL. a few years back.
Most stars today are mostly idiots and or temporary stars. We no longer have the iconic types. I think with all the media that it is hard to get people to believe the made up hype as we really see just how weird so many of them are on the web. In the past they could hide it in years past.
If you want to use Hollywood it is all about product placement. I was watch Marvel on the web and they use mostly all GM products. Kids teens and adults notice this and it plants the seed. This type of marketing tends to be more effective.
Much better than previous Cadillac ads... keeps your attention regardless of who is in it. Good effort...
Who are these people?
Why would anyone care what they think, are you serious??? These pampered idiots can't even really act let alone rate automobiles. Because they buy them means nothing. Country taking advice from people who most likely could do nothing else if they couldn't read lines, lol.
who cares what Hollywood has to say. These people are so full of themselves its comical. Anyone who buys any auto they push needs their head examined. Do your own research, drive one yourself and then ask if you would buy it.
Hollywood morons mean nothing to anyone. Go drive one yourself abd decide if it's something you want to spend 10s of thousands on. Your the one that has to live with it