Chevrolet Traverse sales increased in some trackable markets while decreasing in others.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| TRAVERSE | +14.13% | 39,536 | 34,642 | +18.65% | 146,534 | 123,506 |
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| TRAVERSE | -3.71% | 1,438 | 1,493 | +38.30% | 6,514 | 4,710 |
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| TRAVERSE | -80.51% | 449 | 2,304 | +0.54% | 1,315 | 1,308 |
After a 30 percent growth in the second quarter and a 3 percent growth in the third quarter, Traverse sales increased even further in Q4, outperforming the average segment growth rate.
The performance puts full-size Chevy crossover in fourth place in its segment, behind the Ford Explorer (see Ford Explorer sales) and its police-duty twin – the Police Interceptor Utility (see Police Interceptor Utility sales), Toyota Highlander, and Honda Pilot, but ahead of the Subaru Ascent, Nissan Pathfinder, Volkswagen Atlas (see VW Atlas sales), Dodge Durango (see Dodge Durango sales), and Mazda CX-9 (see Mazda CX-9 sales).
| MODEL | Q4 18 / Q4 17 | Q4 18 | Q4 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| EXPLORER | -11.74% | 56,316 | 63,809 | -4.34% | 227,732 | 238,056 |
| POLICE INTERCEPTOR UTILITY | +1.17% | 8,385 | 8,288 | +2.31% | 33,839 | 33,075 |
| HIGHLANDER | +10.83% | 63,812 | 57,579 | +13.32% | 244,511 | 215,775 |
| PILOT | -7.80% | 39,714 | 43,076 | +25.41% | 159,615 | 127,279 |
| TRAVERSE | +14.13% | 39,536 | 34,642 | +18.65% | 146,534 | 123,506 |
| ASCENT | * | 19,631 | * | * | 36,211 | 0 |
| PATHFINDER | -10.07% | 17,398 | 19,346 | -16.67% | 67,550 | 81,065 |
| ATLAS | +12.00% | 16,675 | 14,888 | +120.06% | 59,677 | 27,119 |
| DURANGO | +2.03% | 16,406 | 16,080 | -4.09% | 65,947 | 68,761 |
| CX-9 | -8.69% | 7,073 | 7,746 | +9.40% | 28,257 | 25,828 |
| TOTAL | +7.34% | 284,946 | 265,454 | +13.76% | 1,069,873 | 940,464 |
The mainstream full-size crossover segment grew nearly 7.5 percent in Q4 2018 and nearly 14 percent in the complete 2019 calendar year.
For informational and comparative purposes, we are also providing sales figures for midsize and midsize-plus crossover SUV models that overlap with full-size crossover SUVs like the Traverse, either in price, seating capacity or both. In other words, these not-quite-full-size crossovers are often cross-shopped with full-size crossover SUVs. These models include:
| MODEL | Q4 18 / Q4 17 | Q4 18 | Q4 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| GRAND CHEROKEE | -2.01% | 58,255 | 59,451 | -6.56% | 224,908 | 240,696 |
| ACADIA | -11.83% | 25,128 | 28,498 | -20.68% | 88,621 | 111,726 |
| SORENTO | -0.97% | 22,154 | 22,371 | +8.19% | 107,846 | 99,684 |
| MURANO | -14.70% | 20,322 | 23,825 | +8.88% | 83,547 | 76,732 |
| OUTLANDER | -25.26% | 6,842 | 9,155 | +6.63% | 37,652 | 35,310 |
| EDGE | -7.11% | 35,184 | 37,876 | -5.95% | 134,122 | 142,603 |
It’s nice to see Chevrolet Traverse sales grow during the fourth quarter. In fact, experiencing growth in a growing segment is not at all an impressive feat. What is impressive, however, is managing to grow sales volume at a faster rate than the overall segment – something that the Traverse did in the fourth quarter as well as for the complete 2019 calendar year.
In fact, the growth in Traverse sales during the quarter outpaced that of the Toyota Highlander, VW Atlas, and Dodge Durango, while the Honda Pilot and Nissan Pathfinder saw sales volumes decline. The wildcard in the segment seems to be the all-new Subaru Ascent, which saw sales skyrocket to nearly 20,000 units during Q4, roughly half of those sold by the Chevy Traverse.
We believe that Chevrolet Traverse sales during the fourth quarter grew at a favorable rate as a result of the following factors:
In addition, it’s also possible that the impending launch of the upcoming 2020 Ford Explorer stifled sales of the perennial segment sales leader, as some consumers held out for the all-new model that moves to a rear-drive architecture.
Going forward, we expect Traverse sales volume to continue increasing, so long as Chevrolet sales operations and availability allow it to do so.
The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.
The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia, first-gen Cadillac XT5 and all-new 2019 Chevy Blazer.
Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS - neither of which were present on the first-generation model.
The Chevrolet Traverse is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the Traverse in any part of the world.
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View Comments
that's what happens when GM releases a good looking SUV with a decent interior.
The problem with GMs interiors is they all have the same layout. The XT6 interior is nice, but it has the same flow as the Traverse. Give the designers some breathing room in the budget and let them use their imagination!
And it is AMERICAN MADE! Unlike the new Chevy Blazer which is made in Mexico and is already suffering from low demand.
See, GM, when you design a good car and make it in the USA, Americans want it. You are giving Americans jobs, money and hope, so they can actually buy your products. What a concept! Many "foreign" manufacturers have already figured this out, so you have no excuses now.
the blazer just went on sale but sales are tanking? sure.
You know what is worse 2-3 models made in Mexico with the profits going to an American company funding more plants and models in America.
Or a Foreign automaker making 3-4 models here and sending the profits overseas to fund plants in other countries?
Jill also cut the crap on the Blaze as they are not even showing up at most dealers yet. Talk like that gives you zero credit ability
The Blazer will do well and will be very profitable bring more models bet for GM to invest in new products and yes more production in America.
American-made Traverse selling...
How are those numbers on the Chinese-made Buick Envision? Lol
Winning!
The overwhelming majority of Envision and Traverse buyers do not know the country of origin of the vehicle.
Fourth place sucks! Ford has an amazing lead and the police intercept adds to this. One GM division should be producing a more masculine solid-looking SUV that both heartland shoppers and police want.Hevy plus GMC plus Buick does not make a winner!
I like Traverse but it isn't bringing the top notch sales we are seeing with Nox.
Does anyone know why Durango is doing so bad. It's fantastic and would if sold by another brand.
Ford also sell many of their police models at very low profit fleet sales?
Ford is high volume on many models yet they are mostly fleet sales with little income. This is part of the reason they are $8ma share stock value.
To get away with fleet sales you really have to control the cost of production and Ford is way behind.. volume is not doing a thing for them but just keeping them alive.
Better to be better in profits vs just volume.
Explorer is far more than fleet and like the F-Series truck is the segment leader and favorite. Much like Accord and Camary (minus fleet) Explorer dominates and helps to define its segment. This may be due to the long life of the nameplate as I remember it in the early 1990s.
As I said it before, and the Durango is a nice vehicle and had good reviews when it came out for the 2010, but it is too old. Hasn’t changed in ten years. When you buy a vehicle and it’s time to replace it many years later, Why would you spend $50k plus for the samething? Yes it costly to redesign from top to bottom but it cost more in sales if you do not. I feel if at least new sheet metal design is stamped every 3-4 years auto manufactures would have a more consistent or improved sales numbers. During the 40-60’s, every one changed sheet metal every year and the chassis lasted about three years before a redesign. GM is staying they are coming out with about 20 model changes which sounds great, but a refresh change does nothing.
Many articles on this forum that the Camaro sales are dropping and the Mustang is eating their lunch. For the last ten years I can barely tell the difference between the model years so why buy what’s old.
Durango is still winning awards and due to the economy in 2010 many people weren't in the market for a vehicle at that time.
GM, and others, using evolutionary design also makes Durango appear newer than it really is.
Unless a new design offers a better value proposition or a more dapper design new for newness sake at best only generates buzz. Camaro is a great example of this compared to Mustang and Challenger even though it was totally redesigned, moving from Zeta to Alpha.
Durango draggs due to Dodge now being a niche "muscle" brand plus a a few people movers.
Ford sold nearly 262K Explorers/ Intercepters on a dated platform vs the Traverse is all new... I don’t consider this a success... the Acadia is also new and isn’t lightning the world on fire... the crappy Mitsubishi sold about 1/2 as much.. GM is IMO failing and I love how they just cut back on customers in their service programs... I’ll likely never buy another GM vehicle... interiors absolutely stink...
They really need to work on reliability and long term durability of Acadia and Traverse. The Acadia and Traverse have poor out of the gate and I would like to see it up with the Highlander for top in class.
This is what will grow the brand and company.
For those who want to trash anything GM does, for the last three weeks I've been renting a 2WD Ford Explorer. Its a 2017 0r 18 with 32K on the clock. I'm not impressed with it at all and the Traverse is a far superior made vehicle, both fit and finish. If every Explorer owner test drove the new Traverse I'm sure may would switch.
It had leather seats, black interior with the NAV and Ford Sync. For one thing the dash on my 2012 Silverado looks better. The Explorer looks cheap. Nothing impressive. It's a hard ride and you feel the bumps in the road firmly. My wife's Murano is about 3 time quieter and engine smoother and quieter than the Explorer. The side mirrors on both sides have a convex mirror in the corners. I find it distracting and harder to see with the side mirrors. And the Sync is nothing but a pain. On start up it's always pops a screen about this ir that but it never clears. You have to push the icon on the screen to close it. The NAV system had a few errors but you can get the map display in such a condition that it was nearly impossible to get to the home state. You're using the NAV and you touch the screen to move the map to see whats ahead, it prompts you to set a new destination and takes forever to time out and no way to clear it. Not impressed at all.
About the only thing I like about it is the third row seats that are motorized to open, fold or stow. You do have to pull the ribbon to fold over the headrest.
Interesting how 266K were sold then and I’m sure GM has greater incentives. FYI I’ve never purchased a Ford but GM is trying to “cheap” their way to short term profits for mgt bonus purposes not to increase sales or grow market share. This mgt team is failing...
Agreed--Americans are in love with Ford. I'm convinced the bailout is still hurting Chevy.
My 2018 traverse has been the most reliable new car I’ve ever had hasn’t had no visits to the dealership and it now has 36,000 miles on it we absolutely love ours probably the only complaint I have is that the tires didn’t get but 30,000 miles on them and they were wore out!!
If they are the Michelin Premier tires see the dealer as Michelin had issues on the tire and are offering 30% off a new improved version,
You know it's a GM site when people find trouble free 36k miles on a one year old car noteworthy
Our Acadia has been great GM did have issues with the older larger Acadia but the new one has been pretty much trouble free.
Our only issue was the latch for the sun roof cove. It was replaced under warranty with a larger stronger one.