Chevy Equinox Sales Increase 26.4 Percent To 98,239 Units In Q4 2018

Chevrolet Equinox sales increased in the United States, decreased in Canada and Mexico, and posted its first fourth quarter sales results in South Korea in the fourth quarter of 2018.

Chevrolet Equinox Sales - Q4 2018 - United States

In the United States, Chevrolet Equinox deliveries totaled 98,239 units in Q4 2018, an increase of about 26 percent compared to 77,723 units sold in Q4 2017.

During the complete 2018 calendar year, Equinox sales increased about 15 percent to 332,618 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EQUINOX +26.40% 98,239 77,723 +14.52% 332,618 290,458

Chevrolet Equinox Sales - Q4 2018 - Canada

In Canada, Chevrolet Equinox deliveries totaled 4,556 units in Q4 2018, a decrease of about 16 percent compared to 5,411 units sold in Q4 2017.

During the complete 2018 calendar year, Equinox sales decreased about 12 percent to 21,432 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EQUINOX -15.81% 4,556 5,411 -12.33% 21,432 24,446

Chevrolet Equinox Sales - Q4 2018 - Mexico

In Mexico, Chevrolet Equinox deliveries totaled 709 units in Q4 2018, a decrease of about 5 percent compared to 746 units sold in Q4 2017.

During the complete 2018 calendar year, Equinox sales decreased about 44 percent to 3,988 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EQUINOX -4.96% 709 746 -44.33% 3,988 7,163

Chevrolet Equinox Sales - Q4 2018 - South Korea

In South Korea, Chevrolet Equinox deliveries totaled 860 units in Q4 2018.

During the complete 2018 calendar year, Equinox sales totaled 1,718 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EQUINOX * 860 0 * 1,718 0

Competitive Sales Comparison

Chevy Equinox sales continued to grow in the fourth quarter, with the performance bumping the model to third place in its competitive set in terms of overall sales volume.

The Equinox was outsold by the Nissan Rogue and Honda CR-V, though we must note that the Nissan Rogue figures consist of sales volume of two models – the Rogue Sport and the regular Rogue. The former is a slightly smaller version of the latter with a more raked roofline, and Nissan reports sales of both models on the same line.

Sales Numbers - Mainstream Compact Crossovers - Q4 2018 - United States

MODEL Q4 18 / Q4 17 Q4 18 Q4 17 YTD 18 / YTD 17 YTD 18 YTD 17
ROGUE -4.14% 102,131 106,538 +2.14% 412,110 403,465
CR-V +4.57% 101,392 96,962 +0.30% 379,013 377,895
EQUINOX +26.40% 98,239 77,723 +14.52% 332,618 290,458
RAV4 +13.27% 108,023 95,364 +4.80% 427,170 407,594
ESCAPE -16.45% 62,178 74,418 -11.70% 272,228 308,296
CHEROKEE +14.69% 59,694 52,047 +40.94% 239,437 169,882
FORESTER +9.13% 49,689 45,533 -3.35% 171,613 177,563
TUCSON +21.60% 38,785 31,896 +24.02% 142,299 114,735
CX-5 -3.20% 33,894 35,013 +18.08% 150,622 127,563
CROSSTREK -1.07% 32,969 33,324 +31.09% 144,384 110,138
TERRAIN +65.04% 31,595 19,144 +33.79% 114,314 85,441
TIGUAN +15.29% 23,195 20,119 +119.28% 103,022 46,983
SPORTAGE +20.41% 20,551 17,067 +13.73% 82,823 72,824
JOURNEY +22.07% 16,863 13,814 +5.17% 94,096 89,470
OUTLANDER -25.26% 6,842 9,155 +6.63% 37,652 35,310
TOTAL +7.96% 786,040 728,117 +10.14% 3,103,401 2,817,617

The Equinox outsold all other contenders, including the Ford Escape (see Ford Escape sales), Jeep Cherokee (see Jeep Cherokee sales), Subaru Forester, Hyundai Tucson, Mazda CX-5 (see Mazda CX-5 sales), Subaru Crosstrek, the Equinox’s corporate cousin – the GMC Terrain (see GMC Terrain sales), Volkswagen Tiguan (see VW Tiguan sales), as well as the Kia Sportage, Dodge Journey (see Dodge Journey sales), and Mitsubishi Outlander.

What’s more, Chevy Equinox sales grew faster than the segment average. In fact, the Equinox managed to post the second-highest percent sales growth in its segment, with only the GMC Terrain growing faster.

The compact mainstream crossover segment expanded 7.34 percent in Q4 2018 and 10 percent during the complete 2018 calendar year.

The GM Authority Take

The Equinox’s fourth quarter 2018 sales performance is truly incredible, and confirms that despite all the product criticisms, Chevy has created a highly-competitive product that is selling extremely well.

The Equinox held a 13 percent market share of the segment during the quarter. Combined with the GMC Terrain, GM saw 129,834 cumulative segment deliveries, enough to be the leader by nearly 28,000 units and taking 17.3 percent market share.

About The Numbers

  • All percent change figures compared to Chevrolet Equinox Q4 2017 sales, except as noted
  • In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales

About Chevrolet Equinox

The Chevrolet Equinox is a compact crossover. It slots above the Chevrolet Trax and below the Chevrolet Traverse. It will also be positioned below the rumored to be the future Chevrolet Blazer. The first-generation Equinox ran from the 2005-2009 model years and was based on the first-generation Theta platform. The second-generation Equinox was offered from the 2010-2017 model years and was based on the Theta 2 platform. Both the first- and second-generation models were "tweeners", in that they straddled the compact and midsize CUV segments in size. The third-generation model was introduced for the 2018 model year. It rides on the GM D2 platform shared with the second-generation GMC Terrain, Chevrolet Cruze, and Chevrolet Volt and, unlike its two predecessors, is positioned squarely in the compact segment.

The third-generation, 2018 and newer Equinox features an all-new exterior and interior, while being slightly smaller inside and out compared to the outgoing model. It also offers an all-new engine lineup and an all-new lightweight architecture that enables a weight savings of over 400 pounds compared to the second-gen model. As a result, the new Equinox gets better fuel economy while also delivering improvements in ride, handling, packaging, and safety.

The Equinox is assembled at the following GM plants:

Related News & Info

Chevrolet Equinox Photos
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GM Authority Executive Editor with a passion for business strategy and fast cars.

Alex Luft

GM Authority Executive Editor with a passion for business strategy and fast cars.

View Comments

  • The Equinox have been a very solid success for GM. The Terrain even with its unconventional gear selection design and unusual styling have gained market acceptance. Their redesign came just in time for the big change to CUVs.

  • Yeah it is easy to get sales when you're basically given them away for the last two months. Almost 20% off sticker LOL
    GM please offer real base engine and a better Interior so you won't have to offer 20% on your vehicles.

  • The twins here are going like the last gen. They are growing the longer they are on the market.

    As for discounts let’s put the discounts into perspective. Yes it is 16% but only if you use GM financial. It only applies to the LT model.

    There is also $4500 on select 2019 models that are in stock and again only if GM financial is used.

    They are not exactly giving them all away. The devils in the fine print.

    Oh the sales also have nothing to do with Canada. People like the vehicle and 90% of them could not tell you were it was built.

  • I got one for my wife. I like it so much she drives my new Ram and I drive the equinox. Comfortable, efficient, and looks great. The little turbo makes it pretty snappy too.

  • better looking than imports but up grade the interior material , smarten up GM get rid of all the cheap plastic in ALL interiors in every division *****build it in AMERICA

  • I love my '19 LT 2.0T. Easily the best in the segment. Fun to drive too. The interior is simple and elegant, the materials are actually pretty nice. Easy to clean is key. The thing about Chevy interiors is that if you keep them nice, they'll look showroom stock in 10-15 years from now. I looked in the window of an older A4 at the mall recently and it looked like hell. Every "soft touch" trim piece was discolored and cracked, leather seats cracked. The "nicer" the interior in the showroom, the worse its going to look later on. Chevy interiors are easy to clean and keep looking nice.