Cadillac will soon move from its high-end Manhattan headquarters in SoHo to a far less trendy pad in Warren, Michigan.
GM Authority’s sister site, Cadillac Society, recently took a trip out to Warren to get a look at Cadillac’s new digs.
The building is located at 30400 Van Dyke Ave and is situated right across the street from General Motors’ Warren Tech Center. This places it right across the street from the site where nearly all of the engineering for its vehicles will be carried out. Cadillac’s recently-appointed president Steve Carlisle has previously stated that the main reason behind Cadillac’s decision to flee New York for Michigan involves “inefficiencies” associated with developing the upcoming onslaught of future Cadillac vehicles in Michigan while being headquartered all the way on the East Coast.
There were a few current Cadillac vehicles in the parking lot when Cadillac Society stopped by, but apart from that, there was nothing indicating that this will be the future HQ of one of America’s most famous luxury automakers. The sign in front of the building still read “General Motors – Vehicle Engineering Center East” as well.
Cadillac’s NYC offices looked like every New Yorker’s dream workplace. The company also operates a cafe out of the ground floor of the office space called Cadillac House, but we imagine that will close down now that it’s bailing on Manhattan.
Cadillac has plenty of time to make itself comfortable, however, with the automaker not expected to move in until April 2019. We’re sure GM will clean the place up nicely, but for employees, we imagine it will still pale in comparison to its Manhattan HQ. Or even the Renaissance Center in Detroit.
Cadillac Headquarters – New York City
Cadillac’s new office building was previously home to longtime GM ad partner Lowe Campbell Ewald, but GM has been using it for additional engineering operations since the company moved out.
Stay tuned to GM Authority for more Cadillac news coverage.
(source: Cadillac Society)
[nggallery id=1030]The sweepstakes closes on December 22nd and the drawing will take place on December 28th.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
View Comments
Looks like an old college freshman dorm. Orkin pest traps under the desk, drab-monochromatic lighting in the cubical offices with no windows and water-damaged ceiling tiles. Good thing the test track is near there so besides jumping-off the top floor, depressed workers can run themselves into test vehicle traffic.....
i've worked in the aerospace industry for years. at a lot of these sites, the engineers work in what could be best described as temporary shelters ... that are 60+ years old. go to lockheed's skunkworks in palmdale or their facility in fort worth. go to bell helicopter's facility in hurst. they are absolute dumps compared to this building.
since when did everyone expect to work at an "architectural digest" worthy workplace?
GM is pathetic.... ever see Porshes new headquarters or Mercedes Benz new headquarters? Ever see BMWs headquarters…? This is typical BS from General Motors. I hate to say it but I don’t think GM will be around in 10 years... very sad.
No one even cares anymore about what Chevrollac is doing.
Sad.
GM traded in an upscale New York skyscraper for a haggard water-stained office building? This is actually hilariously depressing.
They likely didn’t ‘trade it’ (the property in NY).
GM was/is locked into a lease deal in Soho. Expensive. So they could sublease the property at a loss, or hang onto it thru the lease.
And use the space as GM offices for all brands to use when doing business in NY. (Just a hunch). Spread the cost out through four brands, a place for GM to have space during the NY auto show, media meetings, etc.
NY is the world’s media capitol - makes some sense to hang onto it, as long as you have some positive media messages to distribute.
They're locked to a 10-year lease contract for the New York building.
Serves their short sighted beancounters right.
Smh if you want the best you have to attract the best. How does Cadillac expect to move foward leaps and bounds by moving into an old building that probably smells like an old newspaper from the 1980’s. Its uninspiring and does not do the brand any justice. At least the NYC building had a modern look and was in a trendy location. Also lets be honest NYC is a tourist destination and home to some wealthy individuals it makes more sense to be in NYC then Warren sorry just my opinion.
That is one miserable building, looks like an office for some irrelevant government agency. If it looks this miserable from the outside, can you imagine how bad the inside will be? Office Space comes to mind. No wonder people are quitting. Very uninspiring.
I know I know, we shouldn't judge a book by its cover, but this is GM we're talking about here.
Enjoy the view, Steve. By the way I'm still waiting to hear your thoughts on GM's decision to kill your flagship & youngest sedan. Also, how's expediting JDN's plan going for you? You're already behind on the mythical product assault.
don't forget mountain dew bottles as urinals and taco bell bags as commodes.
If you own a GM, don’t get another one. As someone here already said, GM won’t be around in 10 years. Those vehicles will be worthless and not easy to fix (eventually). This will be taught in business schools of the future how *not* to run a company.
GM is like Sears. They need to sell off their Craftsman (Chevrolet) before the ship goes down or just let it go back to being it's own company like it started out as. At least it would have a shot at living on into the future... Just like Sears with Craftsman, GM has for the last many years taken an American Icon in Chevrolet and just tarnished it with sub par quality and weird/gimmicky designs. It needs a new owner to save it. I'm not sure Cadillac can be saved. It's like their Kenmore.. It was was the pinnacle of it's game and what everyone wanted. Now it's so damaged that it's not worth much. Their Die Hard (Buick) was once coveted by the older generation but worth very little in today's world outside of China. Sell it to Chinese and just be done.
This building needs $30 million just to be presentable. The landscape is not even maintained for goodness sake! Just sad, really.
it also needs a train station to give that steampunk vibe the kids dig.
Train station? LOL You really don't know anything about Metro Detroit do you. Public transit limited to buses.
unless i'm missing something, 20 pics of a building's exterior isn't exactly "exclusive".
should we set up a gofundme campaign for the poor workers who have to toil there? where do i drop off the bottled water and my thoughts and prayers? ohhhhh the humanity!!!!!!
Who says anyone that shows up there in that building actually do any tangible work? How much work is involved cancelling projects and car lines? The biggest decision made each day must be where to go to lunch. If they really want to make well designed, well engineered Vehicles, they should go buy several Lexus and just copy them. Or is that even beyond the skill set of this fraternity of good old boys?
If these are exclusive photos they damn well should remain that way.
And If anyone thinks these comments are harsh they need to watch this: https://www.youtube.com/watch?v=jC3eaBuPzBE
Mercedes: "The best or nothing."
Cadillac: "We're assigning a special parking space for our recently appointed president right out front. Can we squeeze these handicapped parking spaces a little tighter?"
looks like a commercial for a las vegas casino. only thing missing are asians and slot machines.
if there were strippers, you might have a point ... "best or nothing" indeed!!!!
Steve, that is the grand opening for their USA headquarters in Atlanta. There is also a new Mercedes Benz stadium there. Cadillac is a dead brand in Atlanta and the south. But, then again, it is dead in L.A., Miami, Dallas, Seattle, and any other place were there is growth.
china's growth outstrips all those cities.
i don't know why you are touting the south ... it is basically america's version of mexico without the tortillas and culture.