Vauxhall’s three-year contract was set to expire this year, which meant a new round of pitches from competing public relations firms for the British auto brand. John Doe had been Vauxhall’s PR agency since 2012, and was a finalist in a four-way pitch for the brand’s PR business.
But, Vauxhall liked what it heard most from Kaper, and awarded the new three-year contract to the agency, ousting John Doe. The four-way pitch also included agencies 3 Monkeys and Fever, according to PR Week.
Kate Oyler, Vauxhall brand communications manager, oversaw the pitch and saw Kaper as the best choice for Vauxhall’s continued resurgence in the UK.
“Kaper joins Vauxhall during a transformative period for the brand and in the midst of exciting product launches such as the British-built Astra and OnStar which will bring further momentum to the business. The Kaper team will be pivotal in challenging us creatively and objectively to mould Vauxhall’s future brand journey and connect further with drivers across the UK.”
Kaper says they are excited to begin working with Vauxhall Motors saying a shared vision of PR as a brand tool will make the two a perfect pair.
“From our first contact with Vauxhall, we’ve been inspired by the team’s ambition for PR and their drive to bring out the human ingenuity in the Vauxhall brand,” said Kaper founder Chris McCafferty.
Moving opposite to market trends.
With four model years recommended for purchase.
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.