GMC has found an excellent niche in the truck market. GMC stands as the brand consumers embrace if a bowtie is too blue collar, while yearning for a more luxurious experience. And that’s no shame to Chevrolet. They know how to position the two in order to keep GMC successful. If they didn’t know what they were doing, GMC may have been axed alongside Saturn, Pontiac and Hummer during General Motors’ restructuring.
Therefore, we poise a question for you all today: what unique product are you looking for from the GMC brand?
The GMC lineup is largely (well, totally) Chevrolet trucks and SUVs gussied up. Though, GM has done a bang-on job at differentiating styling and branding for each vehicle, think Equinox and Terrain. But we think GMC needs something all to its own. Something special and unique, a hero truck or SUV of sorts.
Dealers have expressed their opinion on a major product gap now that Hummer is a distant memory. Those Hummer buyers now have Jeep to take solace in. A possible GMC Wrangler fighter may do the trick to invite those faithful back into GM’s court with a true off-roader for the brand. And this may be the most plausible scenario, as we’ve heard mumblings about it before.
Or, we can enter the idea from a performance viewpoint. GMC has the Cyclone and Typhoon names to bank on should it ever decide the world needs a truck or SUV faster than some sport cars. An LF4 twin-turbo 3.6-liter V6 sounds like it would fit the bill for this product. It may also fill the niche for those seeking a Jeep Cherokee SRT8 alternative.
Going past speculation and dreams, GMC has refiled a trademark for the “Granite” name, a small hatchback-looking concept vehicle the brand showed off years ago. If GMC has plans to use this name, could it be for a Jeep Renegade rival or sorts? Although, the Granite name could be applied to nearly any GMC product. It’s a tough sounding name that would resonate well in the portfolio.
Now that we’re done with our rambling, we turn it to you. Should any of the pseudo-products described here come to life as a halo vehicle for GMC? Or, maybe something else would fit better in your eyes. Let us know in the poll, and be sure to talk to us in the comments.