Poll Of The Week: Should GM Bring The Opel Astra GTC To North America As A Buick?

Our poll this week brings up the seemingly more common subject: the future of Buick; specifically, whether the Tri-Shield brand should sell the three-door Astra GTC in North America. Some would say that the car would be right at home wearing the Buick badge while others (yours truly included) believe that the sporty three-door doesn’t fit in with Buick whatsoever and GM would be better off developing a three-door Cruze that it would sell on a global basis, instead.

So, how do you feel about the Astra GTC with a waterfall grille and a Tri-Shield emblem? Put your opinion to a voe in the poll below!

Note that we ask you this on the heels of our report from a few days ago stating that the Astra has been green-lit for North America.

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GM Authority Executive Editor with a passion for business strategy and fast cars.

Alex Luft

GM Authority Executive Editor with a passion for business strategy and fast cars.

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  • Bring the Astra here, but not as a Buick. Make it a Cruze, leave it as the Opel Astra, re-open Pontiac, anything, but not a Buick. Why? Buick is still an "old folks" car brand in the eyes of the target audience of this car. Maybe there will be a time when that perception changes? Cars like the Regal GS will help, but it's going to take time.

    • You need good cars in the lineup to make that transition. Yes, it takes time but it also takes cars. This is a good car to help facilitate the change. Bring it over as the "Buick Catalyst".

      • Actually you might be right about the timing? If they announce this vehicle now, you might be able to actually buy one 18-24 months from now? Maybe?

  • I would like to see it here. A small luxury hatch would be a nice addition to the line-up for me. I would like to move up in quality but not really in footprint and this would be a good combination. I drove the GS and really enjoyed the dynamics I think it could be a fun drive!

  • This is why Pontiac should be still alive.

    When is GM going to end Buick's identity crisis, Is it going for sport or soft?

    • No kiddin'! I think they're throwing anything and everything at it right now to see if it sticks, reaping any and all of the profits/revenue, and calling it a day. Maybe when they finish putting it all in the bank they'll begin to consider the long-term value of the brand, because right now -- especially with the sub-25K Verano and Astra -- it's a hodge-podge.

  • I think GM should bring the GTC as a Buick, because there is a possibility that it could compete against the Volvo C30 sports hatchback

    • Absolutely right: the C30 is the only competitor I see. Maybe the Mini Cooper as well? But do those really need competing with?

      • Yes. If there isn't a GM vehicle that competes, that's market share we're missing. How about an AWD hot hatch?

        • True. That said, the C30 only sells 300-400 units nationwide right now. If anything, I'd rather see a full-size luxury sedan that sells for $50,000+ and makes a good profit on each unit while selling more than the C30. Or maybe the Astra will leave the C30 in the dust so far as sales go... we'll see :)

  • I have an idea create a new brand called Opel USA... "The German car you always wished you could drive." Ha anyway, just bring it over man good grief, who cares what its sold as...

  • Actually if done right, meaning not verbatim the Opel this could be a nice vehicle for Buick, Here is my thing, invest in some sheet metal modifications have a suicide door behind the driver for access to back seat. Make car unique and even more sexy...

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