GMC’s Denali Sub-Brand Marks 25 Years Of Global Success

General Motors is celebrating 25 years of global success for GMC’s Denali sub-brand.

The automaker’s truck and utility vehicle brand highlighted the first 25 years of the Denali trim level, GMC‘s flagship premium trim that has won over customers in the United States and several international markets with a powerful combination of luxury, technology and performance. In fact, Denali accounts for more than 30 percent of the brand’s sales in the U.S. and up to 86 percent in markets like Mexico.

“Denali represents the pinnacle of GMC’s ‘Professional Grade’ ethos,” said Global Vice President at GMC, Jaclyn McQuaid. “GMC and Denali’s unique combination of premium design, advanced tech, and capability continues to resonate with customers in the U.S. and around the world. No one does trucks and SUVs like GMC, with record sales and growth for GMC at home and abroad, and Denali accounting for nearly one in three GMC retail sales in the U.S. in 2024,” she added.

Since the introduction of the first GMC Yukon Denali in late 1999, GMC has sold more than two million vehicles in the Denali trim level in the U.S. market and thousands more in other markets around the world. Today, the Denali brand is available across GMC’s entire lineup of pickups, SUVs and crossovers from the all-new GMC Terrain to the full-size GMC Sierra HD pickup truck, including the GMC Sierra EV Denali.

“And we’re continuing to evolve and push the Denali brand forward. The recent launch of the Sierra EV Denali showcases what the next generation of Denali can deliver to customers and how EVs can further elevate the Denali experience. It reimagines what an EV truck can be; combining performance, tech, and capability in a package that I believe is the single best truck on the market, bar none. It is truly the Denali of EVs,” McQuaid finished.

Named after the highest peak in North America, GMC’s Denali trim level has achieved remarkable commercial success both in the United States and Canada – where it has a wide level of recognition and customers refer to their vehicle as “a Denali” – and in several international markets including Mexico, the Middle East and South Korea. In 2025, the brand will export the Yukon Denali to new markets such as China, Australia and New Zealand.